BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PCMA - ECPv6.18.2//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://www.pcma.org X-WR-CALDESC:Events for PCMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Australia/Sydney BEGIN:STANDARD TZOFFSETFROM:+1100 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20250405T160000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1000 TZOFFSETTO:+1100 TZNAME:AEDT DTSTART:20251004T160000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+1100 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20260404T160000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1000 TZOFFSETTO:+1100 TZNAME:AEDT DTSTART:20261003T160000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+1100 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20270403T160000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1000 TZOFFSETTO:+1100 TZNAME:AEDT DTSTART:20271002T160000 END:DAYLIGHT END:VTIMEZONE BEGIN:VTIMEZONE TZID:Asia/Singapore BEGIN:STANDARD TZOFFSETFROM:+0800 TZOFFSETTO:+0800 TZNAME:+08 DTSTART:20260101T000000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Australia/Sydney:20261124T080000 DTEND;TZID=Australia/Sydney:20261124T110000 DTSTAMP:20261026T014707Z CREATED:20261013T031642Z LAST-MODIFIED:20261026T014707Z UID:10001462-1795507200-1795518000@www.pcma.org SUMMARY:PCMA Labs Melbourne DESCRIPTION:Join us for PCMA Labs – Melbourne with breakfast\, coffee and an interactive workshop session. This peer-to-peer discussion will share live case studies and insights from leading industry creatives\, strategists and event marketers as the group deep dive into Measuring Impact: Beyond Attendance to Real World Outcomes. \nBusiness events are no longer just about filling seats—they are strategic investments driving core business goals. Yet\, event professionals consistently struggle with the foundational questions of measurement: What do we measure\, for whom\, and why? Are we tracking data to defend existing budgets\, justify our seat at the executive table\, or drive continuous improvement? \nThis interactive workshop moves past surface-level metrics like Net Promoter Scores (NPS) and headcount to explore true business impact. Together\, we will dissect modern measurement methodologies\, examine industry realities\, and evaluate the industry’s appetite for meaningful change. \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”Register Now” color=”orange” align=”center” button_block=”true” link=”url:https%3A%2F%2Fmypcma.my.site.com%2FSGD%2Fs%2Fcommunity-event%3Fid%3Da1YRg000005TYjOMAW|title:Register%20Now”] \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n Facilitator\nBrooke Byrne \nSignature Events and Strategic Programs Leader\, IBM Asia Pacific \n\n\n \n \n \n\n Brooke is a passionate advocate for the business events industry and an active industry voice\, with more than 15 years of experience across corporate events\, marketing\, and strategic programs. As IBM APAC’s Signature Events and Strategic Programs Lead\, she brings together innovation\, creativity\, and data-driven insight to shape experiences that inspire and connect. \nPreviously leading IBM Australia and New Zealand’s Event Marketing Team\, Brooke helped build an award-winning team recognised as “Best In-House Corporate Events Team” at the MEA Awards and “Best Data-Driven Marketing Campaign” at the B&T Awards. \nA strong believer in the power of technology to enhance—not replace—human creativity\, Brooke is very focused on exploring how AI can empower event professionals to work smarter and design more meaningful experiences. \nCheck out Brooke’s Linkedin.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Chloe Noel De KerbrechKate Nicholson\n \n \n \n \n Chloe Noel De Kerbrech \nChief Customer Officer & Managing Partner\, The Misfits Media Company \n\n\n \n \n \n\n Creative and experience marketing leader\, ex-WPP\, Project:WorldWide\, and Seven West Media. Chloe builds culture-led campaigns and brand experiences that drive real growth. \nCheck out Chloe’s Linkedin.  \n\n\n Kate Nicholson \nDemand Strategy & Field Marketing Leader\, IBM Australia and New Zealand \n\n\n \n \n \n\n \n\n\n\n\n\n\n\n\n\n\n\n\nKate Nicholson is the Demand Strategy & Field Marketing Leader for IBM Australia and New Zealand\, responsible for driving client engagement\, demand and business growth across the market. She draws on her experience leading national digital demand programs\, establishing IBM Australia’s Account Based Marketing practice\, and optimising go-to-market strategies across direct\, digital and partner channels. \nKate is passionate about showcasing how IBM’s consulting\, technology and ecosystem capabilities come together to help organisations accelerate growth\, improve productivity and realise stronger returns on their AI and technology investments. \nCombining data-led decision-making with a collaborative leadership style\, she is known for building and leading high-performing teams that create client-centric experiences\, foster meaningful engagement and connect marketing activity to measurable business outcomes. \n\n\n\n\n\n\n\n\n\n\n\n\n\nCheck out Kate’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Tuesday\, 24 November 2026\nTime: 8:00 am – 11:00 am\nVenue: Garden Room\, Level 1 \, Crown Towers Melbourne\, 8 Whiteman St\, Southbank VIC 3006 \n\n\n Limited spots available – priority will be given to PCMA Members. An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot.  \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n [vc_btn title=”Register Now” color=”orange” align=”center” button_block=”true” link=”url:https%3A%2F%2Fmypcma.my.site.com%2FSGD%2Fs%2Fcommunity-event%3Fid%3Da1YRg000005TYjOMAW|title:Register%20Now”] \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n PARTNERS\n \n\n\n \n \n \n\n \n \n \n \n \n\n\n \n \n\n \n \n \n SPONSORS URL:https://www.pcma.org/event/labs-melbourne-24-november-2026/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/10/26-NOVEMBER-2026-9.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Sydney:20261126T123000 DTEND;TZID=Australia/Sydney:20261126T141500 DTSTAMP:20261022T024756Z CREATED:20260430T080816Z LAST-MODIFIED:20261022T024756Z UID:10001713-1795696200-1795702500@www.pcma.org SUMMARY:PCMA Labs Sydney DESCRIPTION:Join us for our final PCMA Labs – Sydney of 2026 with Luncheon and interactive workshop session. This peer-to-peer discussion will share live case studies and insights from leading industry creatives\, strategists and event marketers as the group deep dive into Measuring Impact: Beyond Attendance to Real World Outcomes. \nBusiness events are no longer just about filling seats—they are strategic investments driving core business goals. Yet\, event professionals consistently struggle with the foundational questions of measurement: What do we measure\, for whom\, and why? Are we tracking data to defend existing budgets\, justify our seat at the executive table\, or drive continuous improvement? \nThis interactive workshop moves past surface-level metrics like Net Promoter Scores (NPS) and headcount to explore true business impact. Together\, we will dissect modern measurement methodologies\, examine industry realities\, and evaluate the industry’s appetite for meaningful change. \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”Register Now” color=”orange” size=”lg” align=”center” button_block=”true” link=”url:https%3A%2F%2Fmypcma.my.site.com%2FSGD%2Fs%2Fcommunity-event%3Fid%3Da1YRg000005W6iXMAS|title:Register%20Now|target:_blank”] \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n Facilitator\nTamsyn Barker \nManaging Director\, APAC\, FIRST \n\n\n \n \n \n\n Tamsyn is responsible for leading the Asia-Pacific region for global brand experience agency\, FIRST and driving business growth internationally. With over 25 years in the experiential marketing space\, across Australia\, Asia and the UK/Europe\, she possesses a keen understanding of the cultural nuances that drive success for brands.\nTamsyn also leads the global FIRST ESG initiative\, Paramount – a dedicated team with a core focus on the development and integration of the agency’s sustainability strategy and ESG performance and reporting. Tamsyn is a creative leader who is passionate about design and when not working\, enjoys time pursuing the arts and equestrian sports. \nCheck out Tamsyn’s Linkedin.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Chloe Noel De KerbrechClive Prosser\n \n \n \n \n Chloe Noel De Kerbrech \nChief Customer Officer & Managing Partner\, The Misfits Media Company \n\n\n \n \n \n\n Creative and experience marketing leader\, ex-WPP\, Project:WorldWide\, and Seven West Media. Chloe builds culture-led campaigns and brand experiences that drive real growth. \nCheck out Chloe’s Linkedin.  \n\n\n Clive Prosser \nSenior Partnerships Manager\, Misfits Media \n\n\n \n \n \n\n Clive is currently Senior Partnerships Manager at Misfits Media (B&T\, Cairns Crocodiles\, Travel Weekly and Misfits Agency). \nPreviously to this he launched Advertising Week APAC that ran from 2018 to 2023 at Sydney’s Luna Park. He has worked in the Australian media market for over 25 years including long tenures at Fairfax Media (now part of Nine Entertainment) and ACP Publishing (now ARE Media). \nOne of his mottos is “there’s a big difference between a partnership and a sponsorship” \nCheck out Clive’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Thursday\, 26 November 2026\nTime: 12:30 pm – 2:15 pm\nVenue: ICC Sydney (International Convention Centre Sydney)\, Room C2.1\, 14 Darling Drive\, Sydney NSW 2000 \n\n\n Limited spots available – priority will be given to PCMA Members. An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot.  \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n [vc_btn title=”Register Now” color=”orange” size=”lg” align=”center” button_block=”true” link=”url:https%3A%2F%2Fmypcma.my.site.com%2FSGD%2Fs%2Fcommunity-event%3Fid%3Da1YRg000005W6iXMAS|title:Register%20Now|target:_blank”] \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n PARTNERS\n \n\n\n \n \n \n\n \n \n \n \n \n\n\n \n \n\n \n \n \n SPONSORS URL:https://www.pcma.org/event/labs-sydney-november-2026/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/04/26-NOVEMBER-2026-8.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20270418 DTEND;VALUE=DATE:20270421 DTSTAMP:20260911T082549Z CREATED:20260429T061616Z LAST-MODIFIED:20260911T082549Z UID:10001711-1808006400-1808265599@www.pcma.org SUMMARY:Convening APAC 2027 DESCRIPTION:PCMA APAC has officially confirmed that the Convening APAC 2027 will take place from 18-20 April 2027\, at Marina Bay Sands in Singapore. \nAbout Convening APAC \nConvening APAC is where multi-generational senior business event leaders and next generation professionals converge. Together\, they shape the future of our industry and profession. Designed for corporate event marketing professionals\, association meeting professionals\, event owners\, event managers\, and business events leaders\, this PCMA Asia Pacific flagship event brings together a trusted community from across the region. \nConvening APAC delivers a signature mix of bold ideas and practical solutions. Gain insights and inspiration from beyond the industry. Explore strategies to tackle today’s challenges. Uncover future-focused perspectives on regional trends and opportunities. It’s about sparking conversations\, changing old ways\, and co-creating impactful outcomes. \nConvening APAC empowers individuals and teams with knowledge\, skills\, and a like-minded community. This helps them thrive in times of constant change. With fresh faces\, multi-generational perspectives\, and bold thinking\, Convening APAC ignites innovation\, drives growth\, and amplifies the collective power of the PCMA community — leading minds; leading change. \n \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Panellists & Moderator\n \n\n\n \n \n \n \n Kim Hyde (Panellist)Patricia Cheong (Panellist)Dr. Oliver Lock (Panellist)Florence Chua (Moderator)\n \n \n \n \n Kim Hyde \nConferences and Events Professional\, CPA Australia \n\n\n \n \n \n\n Kim Hyde is the Product Development Executive – Conferences at CPA Australia\, where she curates content for major events including CPA Week and CPA Congress. With over 20 years of experience in Conferences\, Events\, and Marketing\, Kim has worked across diverse industries including major sporting events\, FMCG\, and not-for-profit member-based associations. Her expertise has contributed to events reaching global audiences\, with her largest project engaging 700 million people worldwide. At CPA Australia\, Kim continues to leverage her extensive background to deliver impactful content for accounting and finance professionals worldwide. \nCheck out Kim’s LinkedIn. \n\n\n Event Details \nDate: Tue\, 27 August 2024\nTime: 9:30am SGT | 10:30am KST | 11:30am AEST \nPlatform: Zoom Webinar \n\n\n Patricia Cheong \nEvent Director\, Informa \n\n\n \n \n \n\n Patricia Cheong\, DES\, CASE\, is a distinguished Business Events Strategist at ATxSG\, Informa\, with a well-earned reputation for pioneering innovative strategies within the MICE (Meetings\, Incentives\, Conferences\, and Exhibitions) industry. With her extensive expertise and forward-thinking approach\, Patricia has consistently driven impactful and successful events\, elevating brand experiences and fostering meaningful connections among industry professionals. Her leadership and dedication to excellence have positioned her as a thought leader in the business events landscape\, making her a sought-after strategist for transformative and results-driven event solutions. \nCheck out Patricia’s Linkedin.  \n\n\n Dr. Oliver Lock \nAI Studio Director\, Deloitte \n\n\n \n \n \n\n Dr. Oliver Lock is AI Studio Director at Deloitte\, specialising in generative AI and spatial data science. With a focus on developing innovative AI products\, he leads projects that transform service delivery across sectors in Deloitte Australia. As well as his current role\, Dr. Lock has extensive experience in urban planning\, transport systems\, and digital analytics\, having worked with major cities worldwide. He holds a PhD in Spatial Data Science from UNSW and a Master of Research from University College London. \nCheck out Dr. Oliver’s LinkedIn. \n\n\n Florence Chua \nManaging Director\, PCMA APAC \n\n\n \n \n \n\n Florence is an accomplished business leader with a passion for exploring new cultures\, cuisines\, and knowledge. She believes that traveling and learning are essential for personal growth and professional success. Florence has worked across various industries\, including media\, events\, management and consulting\, where she has developed a strong acumen for business thinking\, problem-solving\, and relationship-building. Florence is focused on reflective thinking and meaningful connections. She strives to deliver excellence in everything she does and believes that positivity and authenticity are essential for building trust and fostering long-term relationships. \nCheck out Flo’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n \n \n \n[vc_btn title=”Keep Me Posted” style=”custom” custom_background=”#ef643d” custom_text=”#ffffff” shape=”round” size=”lg” align=”center” link=”url:https%3A%2F%2Fwww.pcma.org%2Fapac%2Fthebusinessofevents2024-apac-keep-me-posted%2F”]\n *AUD rates are indicative pricing only. Registration will be charged in USD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/convening-apac-2027/ CATEGORIES:APAC (Asia Pacific),Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2026/04/Convening-APAC-2027.jpg END:VEVENT END:VCALENDAR