BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PCMA - ECPv5.14.2.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PCMA X-ORIGINAL-URL:https://www.pcma.org X-WR-CALDESC:Events for PCMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Asia/Singapore BEGIN:STANDARD TZOFFSETFROM:+0800 TZOFFSETTO:+0800 TZNAME:+08 DTSTART:20230101T000000 END:STANDARD TZID:Asia/Shanghai BEGIN:STANDARD TZOFFSETFROM:+0800 TZOFFSETTO:+0800 TZNAME:CST DTSTART:20230101T000000 END:STANDARD TZID:Asia/Kuala_Lumpur BEGIN:STANDARD TZOFFSETFROM:+0800 TZOFFSETTO:+0800 TZNAME:+08 DTSTART:20240101T000000 END:STANDARD TZID:Australia/Sydney BEGIN:STANDARD TZOFFSETFROM:+1100 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20230401T160000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1000 TZOFFSETTO:+1100 TZNAME:AEDT DTSTART:20230930T160000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+1100 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20240406T160000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1000 TZOFFSETTO:+1100 TZNAME:AEDT DTSTART:20241005T160000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+1100 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20250405T160000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1000 TZOFFSETTO:+1100 TZNAME:AEDT DTSTART:20251004T160000 END:DAYLIGHT TZID:Australia/Brisbane BEGIN:STANDARD TZOFFSETFROM:+1000 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20250101T000000 END:STANDARD TZID:Australia/Melbourne BEGIN:STANDARD TZOFFSETFROM:+1100 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20240406T160000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1000 TZOFFSETTO:+1100 TZNAME:AEDT DTSTART:20241005T160000 END:DAYLIGHT TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20240310T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20241103T070000 END:STANDARD TZID:Asia/Hong_Kong BEGIN:STANDARD TZOFFSETFROM:+0800 TZOFFSETTO:+0800 TZNAME:HKT DTSTART:20240101T000000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;VALUE=DATE:20260412 DTEND;VALUE=DATE:20260415 DTSTAMP:20260426T065012 CREATED:20250813T065259Z LAST-MODIFIED:20251010T034505Z UID:240929-1775952000-1776211199@www.pcma.org SUMMARY:Convening APAC 2026 DESCRIPTION:PCMA APAC has officially confirmed that the Convening APAC 2026 (formerly The Business of Events) conference will take place from 12-14 April\, 2026\, at Marina Bay Sands in Singapore. \nAbout Convening APAC \nConvening APAC is where multi-generational senior business event leaders and next generation professionals converge. Together\, they shape the future of our industry and profession. Designed for corporate event marketing professionals\, association meeting professionals\, event owners\, event managers\, and business events leaders\, this PCMA Asia Pacific flagship event brings together a trusted community from across the region. \nConvening APAC delivers a signature mix of bold ideas and practical solutions. Gain insights and inspiration from beyond the industry. Explore strategies to tackle today’s challenges. Uncover future-focused perspectives on regional trends and opportunities. It’s about sparking conversations\, changing old ways\, and co-creating impactful outcomes. \nConvening APAC empowers individuals and teams with knowledge\, skills\, and a like-minded community. This helps them thrive in times of constant change. With fresh faces\, multi-generational perspectives\, and bold thinking\, Convening APAC ignites innovation\, drives growth\, and amplifies the collective power of the PCMA community — leading minds; leading change. \n \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Panellists & Moderator\n \n\n\n \n \n \n \n Kim Hyde (Panellist)Patricia Cheong (Panellist)Dr. Oliver Lock (Panellist)Florence Chua (Moderator)\n \n \n \n \n Kim Hyde \nConferences and Events Professional\, CPA Australia \n\n\n \n \n \n\n Kim Hyde is the Product Development Executive – Conferences at CPA Australia\, where she curates content for major events including CPA Week and CPA Congress. With over 20 years of experience in Conferences\, Events\, and Marketing\, Kim has worked across diverse industries including major sporting events\, FMCG\, and not-for-profit member-based associations. Her expertise has contributed to events reaching global audiences\, with her largest project engaging 700 million people worldwide. At CPA Australia\, Kim continues to leverage her extensive background to deliver impactful content for accounting and finance professionals worldwide. \nCheck out Kim’s LinkedIn. \n\n\n Event Details \nDate: Tue\, 27 August 2024\nTime: 9:30am SGT | 10:30am KST | 11:30am AEST \nPlatform: Zoom Webinar \n\n\n Patricia Cheong \nEvent Director\, Informa \n\n\n \n \n \n\n Patricia Cheong\, DES\, CASE\, is a distinguished Business Events Strategist at ATxSG\, Informa\, with a well-earned reputation for pioneering innovative strategies within the MICE (Meetings\, Incentives\, Conferences\, and Exhibitions) industry. With her extensive expertise and forward-thinking approach\, Patricia has consistently driven impactful and successful events\, elevating brand experiences and fostering meaningful connections among industry professionals. Her leadership and dedication to excellence have positioned her as a thought leader in the business events landscape\, making her a sought-after strategist for transformative and results-driven event solutions. \nCheck out Patricia’s Linkedin.  \n\n\n Dr. Oliver Lock \nAI Studio Director\, Deloitte \n\n\n \n \n \n\n Dr. Oliver Lock is AI Studio Director at Deloitte\, specialising in generative AI and spatial data science. With a focus on developing innovative AI products\, he leads projects that transform service delivery across sectors in Deloitte Australia. As well as his current role\, Dr. Lock has extensive experience in urban planning\, transport systems\, and digital analytics\, having worked with major cities worldwide. He holds a PhD in Spatial Data Science from UNSW and a Master of Research from University College London. \nCheck out Dr. Oliver’s LinkedIn. \n\n\n Florence Chua \nManaging Director\, PCMA APAC \n\n\n \n \n \n\n Florence is an accomplished business leader with a passion for exploring new cultures\, cuisines\, and knowledge. She believes that traveling and learning are essential for personal growth and professional success. Florence has worked across various industries\, including media\, events\, management and consulting\, where she has developed a strong acumen for business thinking\, problem-solving\, and relationship-building. Florence is focused on reflective thinking and meaningful connections. She strives to deliver excellence in everything she does and believes that positivity and authenticity are essential for building trust and fostering long-term relationships. \nCheck out Flo’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n \n \n \n[vc_btn title=”Keep Me Posted” style=”custom” custom_background=”#ef643d” custom_text=”#ffffff” shape=”round” size=”lg” align=”center” link=”url:https%3A%2F%2Fwww.pcma.org%2Fapac%2Fthebusinessofevents2024-apac-keep-me-posted%2F”]\n *AUD rates are indicative pricing only. Registration will be charged in USD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/convening-apac-2026/ CATEGORIES:APAC (Asia Pacific),Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/08/16.9-capac26.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20260210T073000 DTEND;TZID=Asia/Shanghai:20260210T084500 DTSTAMP:20260426T065012 CREATED:20251204T013757Z LAST-MODIFIED:20260119T042511Z UID:246185-1770708600-1770713100@www.pcma.org SUMMARY:PCMA @ AIME Melbourne - Members' Networking Breakfast DESCRIPTION:​Tue\, 10 Feb – PCMA Members’ Networking Breakfast ​ \nJoin us for insights into the latest developments and upcoming initiatives in the APAC region\, tailored to support and inspire your journey as an organiser. This exclusive session offers a perfect setting to network\, share ideas\, and stay informed on PCMA APAC’s upcoming events and programs designed to enhance your business events experience. \nGain valuable perspectives from Bonnie Hamilton\, Managing Director at Apex Event Recruitment\, on the evolving events job market and future workforce trends for 2026. Bonnie has spent her entire career in the events industry\, both in Australia and abroad. Her deep passion for the people in our industry\, she established Apex Event Recruitment\, which is Australia’s only recruitment agency solely dedicated to the events industry. With Australia’s widest network of candidates and clients\, Bonnie is uniquely connected to the shifts in our industry and how they affect each of us. \nSecure your spot today for a valuable morning of knowledge\, networking\, and fresh perspectives. We look forward to seeing you there! \n\n\n \n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n\n Event Details \nDate: Tuesday\, 10 February 2025\nTime: 7:30-8:45 am | Registration starts at 7:15 am\nVenue: Crowne Plaza Melbourne \n\n\n Limited spots available – Priority will be given to PCMA Members. An email will be sent to you to confirm your registration and secure your spot. \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n\n OUR SPONSORS URL:https://www.pcma.org/event/pcma-members-networking-breakfast-at-aime-2026/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/12/PCMA-Labs-AugSept-2023-website-banner-2400-×-800-px-1920-×-1080-px-8.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20251127T150000 DTEND;TZID=Asia/Singapore:20251127T180000 DTSTAMP:20260426T065012 CREATED:20250814T070114Z LAST-MODIFIED:20251111T070146Z UID:240992-1764255600-1764266400@www.pcma.org SUMMARY:PCMA APAC Lab\, Singapore | Supercharge Your Workflow with Generative AI DESCRIPTION:The marketing and events landscape is being fundamentally reshaped by Generative AI (GenAI). Repetitive\, time-consuming daily tasks—from drafting a dozen social media captions to summarizing event survey feedback—can now be completed in minutes\, not hours. \nThis Lab is designed to equip marketing and event professionals with both the knowledge and practical skills needed to integrate Generative AI into their daily workflows. Through a combination of industry insights\, live demonstrations\, and hands-on exercises\, participants will gain strategic understanding and technical proficiency to enhance productivity\, creativity\, and overall effectiveness. \nKey Takeaways \n\nThe latest and greatest: AI trends\, insights\, and risk management \n\n\nGet updated on the latest AI trends and learn how to leverage AI for storytelling. \n\n\nSeparate hype from reality and understand how to use AI tools responsibly and manage potential risks. \n\n\nExamine a case study of a viral AI-generated video by Tianyu\, with a full breakdown of the creative process.\n \n\n\nStep-by-step guide on how to build and implement a marketing campaign leveraging AI \n\n\nLearn along\, step-by-step\, on building a campaign from scratch. Starting from research to creating marketing assets including text\, images\, and videos. \n\n\nDiscover key principles of prompt engineering to produce high-quality\, relevant outputs.\n \n\n\nPutting it to work \n\n\nHands-on activities to apply what you learn and be guided by experts. \n\n\nExplore with peers how they are using AI to enhance productivity and spark creativity. \n\nJoin this Lab to gain practical\, actionable strategies for leveraging Generative AI to achieve measurable results — and free up more time for high-impact\, strategic work. \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nMarketing Managers\, Event Planners\, Communications Specialists\, and any professional seeking to leverage GenAI for significant time savings and increased creative output. \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Andrew PenningtonThu Ya KyawTianyu Xu\n \n \n \n \n Andrew Pennington \nPlatform and Programs Marketing Lead\, JAPAC\, Google Cloud \n\n\n \n \n \n\n Andrew Pennington is a marketing and communications leader with 20+ years global experience.  He has developed successful brand and marketing communications strategies for market leaders including CIGNA and IBM.  Andrew is passionate about building and leading high performing cross cultural teams\, and creating digital marketing platforms for large scale reach to tech communities in the B2B space.  Currently\, Andrew leads everything experiential at Google Cloud\,  Asia Pacific based in Singapore. \nCheck out Andrew’s LinkedIn. \n\n\n Thu Ya Kyaw \nSenior Developer Relations Engineer\, Google Cloud \n\n\n \n \n \n\n Thu Ya Kyaw is a Senior Developer Relations Engineer at Google Cloud. He is passionate about making Google Cloud technologies accessible and easy to use for everyone. With over 6 years of experience in software engineering\, AI engineering\, and MLOps\, he is a versatile and experienced tech professional who is dedicated to helping developers build and deploy innovative applications on Google Cloud. \nCheck out Thu Ya’s LinkedIn. \n\n\n Tianyu Xu \nGenerative AI Educator\, Author\, LinkedIn Top Voice | TYAI \n\n\n \n \n \n\n Tianyu Xu is a generative AI educator recognized by Favikon as one of the Top 200 AI Leaders on Social Media Worldwide. He has trained thousands of professionals\, empowering them with creative AI skills and helping organizations transform in the AI era. As a LinkedIn Top Voice\, Tianyu shares insights and his hands-on experience with trending AI tools. He is the instructor of two bestselling AI image courses on Udemy and regularly hosts workshops on AI for creativity. \nCheck out Tianyu’s LinkedIn. \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Thursday\, 27 November 2025\nTime: 3:00 – 6:00 pm\nVenue: Marina Bay Sands Singapore \n\n\n Limited spots available – priority will be given to PCMA Members. \nWhen registering – please log in to your PCMA account or create one if you’re new. \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n[vc_btn title=”REGISTER NOW” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fmypcma.my.site.com%2FSGD%2Feventapi__router%3Fevent%3Da1YRg000003Ou8zMAC”]\n \n \n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/apac-labs-singapore-nov-2025/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/08/PCMA-APAC-Labs-SIN_1920x1080-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Kuala_Lumpur:20251125T163000 DTEND;TZID=Asia/Kuala_Lumpur:20251125T183000 DTSTAMP:20260426T065012 CREATED:20251024T105537Z LAST-MODIFIED:20251112T055903Z UID:244049-1764088200-1764095400@www.pcma.org SUMMARY:PCMA APAC in collaboration with WE2025\, Future in Motion: Digital Trust in the Age of AI DESCRIPTION:As AI and digital technologies redefine how organisations operate and engage\, trust has become the foundation of innovation. This session explores how leaders can balance digital transformation with compliance\, ethical governance\, and human connection\, ensuring that technology enhances rather than erodes authenticity\, empathy\, and integrity. \nKey Discussion Themes: \n\nEmbedding digital ethics and data compliance (PDPA\, GDPR) into organisational culture\nBuilding responsible AI frameworks that safeguard trust and reputation\nProtecting privacy and human values amid rapid automation\nAligning digital innovation with ESG and sustainability goals\n\n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Dr. Hema SurendranathanGooi Yang ShuhHew Wee Choong\n \n \n \n \n Dr. Hema Surendranathan \nProfessional that has headed Telecommunications\, Media and Technology\, Transport & Higher Education SEA and USA \n\n\n \n \n \n\n Dr. Hema Surendranathan is a Malaysian ESG and corporate sustainability professional. She has worked in diverse sectors including Telecommunications\, Media and Technology (“TMT”)\, Transport and Higher-Education in Southeast Asia and the United States. \nDr. Hema graduated from Bryn Mawr College with an AB in English in 2014 and from Cornell University’s Joint MFA-PhD program in 2021. \nCheck out Dr. Hema’s LinkedIn. \n\n\n Gooi Yang Shuh \nPartner\, Skrine Advocates and Solicitors \n\n\n \n \n \n\n Gooi is a Partner in Skrine’s Intellectual Property (IP) and Technology\, Media & Telecommunications (TMT) practice. His main portfolio focuses on IP litigation and enforcement\, representing local and foreign clients in a wide range of IP disputes including patents\, trademarks\, copyright\, passing off and domain names. \nHis practice encompasses advising domestic and international companies on brand protection and anti-counterfeiting strategies. This includes developing online monitoring and takedown programmes on e-commerce platforms\, as well as coordinating enforcement actions with the Ministry of Domestic Trade against pirates and counterfeiters. \nGooi has experience in the media and entertainment sector\, representing clients in music licensing and film & TV production negotiations. He also has a keen interest in IP issues relating to emerging technologies and digital platforms\, including copyright challenges posed by use of generative AI\, NFTs and user-generated content on social media. \nCheck out Gooi’s LinkedIn. \n\n\n Hew Wee Choong \nRegional Director\, Cyclone Robotics \n\n\n \n \n \n\n Hew has nearly 30 years of seasoned professional experience in digital technology and services industry\, management\, global sales and business development capacity. His career has spanned across public listed companies\, renown government agencies as well as multinational companies\, including Green Packet\, Symphony\, Malaysian Digital Economy Corporation and InvestKL\, International SOS and Lotus Sales & Services\, XyLog and Ernst & Young. Currently a member of China’s International Maritime Chamber of Commerce Association Alliance and Deputy Chairman of Business Sector Committee cum National Councilor of Malaysia China Chamber of Commerce. \nHis strong suits encompass consultative selling\, solution driven ability that has been acquired and developed over his consulting and business development career. His established career has developed a strong network that is advantageously leveraged for sales\, business development\, eco-system partnership development or “evangelist” roles with regular local and global speaking engagements\, media interviews and articles contributor. \nHe has been enriched with the experience of engaging with C-suite personnel from Fortune 500\, Forbes 2000 class of companies across various continents of Americas\, Europe and North Asia. His philosophy of “win-win” and “trusted partnership” with both clients and partners; and “do the right thing” approach has strongly defined his career progress and achievement todate. Hew holds deeply to “no bad experience” philosophy and every experience is a “life enhancing” experience. He thrives in organizations with clear visions and missions\, and his aspiration is to contribute to companies seeking to harness cutting-edge global technology for regional markets beyond Malaysia. \nCheck out Hew’s LinkedIn.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Tuesday\, 25 November 2025\nTime: 4:30 – 6:30 pm\nVenue: Malaysia International Trade and Exhibition Centre (MITEC) \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000004Y6v7″] \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR SPONSORS URL:https://www.pcma.org/event/pcma-apac-in-we2025/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/10/PCMA-APAC-in-KL-25-Nov-2025.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20251114T170000 DTEND;TZID=Asia/Singapore:20251114T183000 DTSTAMP:20260426T065012 CREATED:20250922T025122Z LAST-MODIFIED:20251117T014241Z UID:242850-1763139600-1763145000@www.pcma.org SUMMARY:PCMA Connect: Business Event Leaders\, Tokyo DESCRIPTION:世界最大のビジネスイベントストラテジストのネットワークとして、PCMAは、企業や学協会を含む多様なビジネスイベントコミュニティ（主催者やイベントオーナーなど）を集め、有意義なつながりや仲間との学び、情報共有の場を提供しています。  \n東京を拠点とするPCMAアジア太平洋地域アドバイザリーボードメンバーである小川原桜子氏のリードの元、 PCMAは日本でビジネスイベント業界の志を同じくするリーダーたちがつながり、交流できるコミュニティの形成を目指しています。  \nこの度、「PCMA Connect: Business Event Leaders\, Tokyo」へご招待いたします。本イベントは、戦略的なビジネス目標の達成に向けてイベントを企画・運営されているリーダーの皆様を対象に、志を同じくするプロフェッショナル同士がつながり、交流できる場として企画された、少人数・招待制の特別な集まりです。   \n本イベントは、業界の垣根を越えて、実りある対話とつながりを生み出すことを目的としています。 製品発表会、カンファレンス、セミナー、インセンティブ施策など、社内外のステークホルダーに向けたさまざまなイベントやキャンペーンを手がける皆様にとって、知見を共有し、新たな可能性を探り、同じ志を持つ仲間とつながるための貴重な機会となるはずです。  \n参加するメリット：  \n\nイベントリーダーの仲間と、オープンで率直な対話ができる \n\n\n学びや課題、優れた実践例を共有できる \n\n\n新しいビジネスイベント主催者コミュニティの一員になれる \n\n  \n\n日程：2025年11月14日（金） \n\n\n 時間：17:00〜18:30  \n\n\n会場：2nd floor\, Caption by Hyatt Kabutocho (Caption by Hyatt Kabutocho Tokyo | Stay Where Tokyo Happens)\n\n  \nこの有意義な夕べに、皆様をお迎えできることを楽しみにしています。  \nご関心をお持ちの方は、ぜひご登録ください。  \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speaker & Facilitator\n \n\n\n \n \n \n \n Cindy Anderson - SpeakerDosik Bang - Speaker\n \n \n \n \n Cindy Anderson \nCMO and Global Lead for Thought Leadership Engagement & Eminence\, IBM Institute for Business Value \n\n\n \n \n \n\n Cindy is the CMO and Global Lead for Thought Leadership Engagement & Eminence at the IBM Institute for Business Value\, IBM’s #1 rated thought leadership think tank. She oversees the team handling content development\, design\, social media engagement\, events\, digital delivery\, and campaign promotions. She is co-author of The ROI of Thought Leadership\, a book published in February 2025 by Wiley\, along with many articles and research reports. She is also a co-founder and member of the board of advisors for the Global Thought Leadership Institute. Cindy works out of IBM’s Singapore office. \nCheck out Cindy’s Linkedin. \n\n\n Dosik Bang \nHead of APAC Cross-Brand Marketing | Distinguished Market Intelligence Professional\, IBM \n\n\n \n \n \n\n Dosik drives cross-brand marketing at IBM\, integrating cloud\, software\, hardware\, and consulting\, while leading industry marketing and key alliances with AWS and Microsoft. With over 20 years of experience\, he is a recognised expert in tech market research\, client and industry insights\, go-to-market strategy\, field marketing\, and data science. Known for his innovative approach\, he has been inducted into the IBM Distinguished Market Intelligence Professional Society\, the highest honor for master-level experts. \nCheck out Dosik’s LinkedIn. \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Wed\, 14 Nov 2025\nTime: 5:00-6:30 pm\nVenue: Tokyo CBD \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n\n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000004Y6v7″] \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS\n \n\n\n \n \n \n\n \n \n \n\n \n \n \n\n OUR SPONSORS URL:https://www.pcma.org/event/pcma-connect-business-event-leaders-tokyo-jpn/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/09/PCMA-Labs-AugSept-2023-website-banner-2400-×-800-px-1920-×-1080-px-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20251114T170000 DTEND;TZID=Asia/Singapore:20251114T183000 DTSTAMP:20260426T065012 CREATED:20250917T084357Z LAST-MODIFIED:20251117T014043Z UID:242531-1763139600-1763145000@www.pcma.org SUMMARY:PCMA Connect: Business Event Leaders\, Tokyo DESCRIPTION:As the world’s largest network of business events strategists\, PCMA gathers our diverse business events community of organisers and owners\, including corporates and associations\, for meaningful connections\, peer learning\, and sharing. \nSpearheaded by Tokyo-based PCMA Asia Pacific Advisory Board member Sakurako Ogawa\, PCMA is seeking to connect a like-minded community of business event leaders in Tokyo. \nThis is your exclusive invitation to join us at the PCMA Connect: Business Event Leaders\, Tokyo\, an intimate\, curated gathering of business event leaders who design and deliver event experiences to achieve strategic business goals and are passionate about being part of a vibrant community of like-minded professionals. \nThis exclusive gathering is designed to spark meaningful conversations and connections across industries. Regardless of what event types or campaigns you manage and leverage (be it product launches\, conferences\, seminars\, incentives\, etc.) for internal and external stakeholders\, this is your space to exchange insights\, explore opportunities\, and connect with like-minded peers. \nWhy Attend? \n\nEngage in open\, candid conversations with fellow event leaders\nShare lessons learned\, challenges\, and good practices\nBe part of a budding business events organiser community\n\n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speaker & Facilitator\n \n\n\n \n \n \n \n Cindy Anderson - SpeakerDosik Bang - Speaker\n \n \n \n \n Cindy Anderson \nCMO and Global Lead for Thought Leadership Engagement & Eminence\, IBM Institute for Business Value \n\n\n \n \n \n\n Cindy is the CMO and Global Lead for Thought Leadership Engagement & Eminence at the IBM Institute for Business Value\, IBM’s #1 rated thought leadership think tank. She oversees the team handling content development\, design\, social media engagement\, events\, digital delivery\, and campaign promotions. She is co-author of The ROI of Thought Leadership\, a book published in February 2025 by Wiley\, along with many articles and research reports. She is also a co-founder and member of the board of advisors for the Global Thought Leadership Institute. Cindy works out of IBM’s Singapore office. \nCheck out Cindy’s Linkedin. \n\n\n Dosik Bang \nHead of APAC Cross-Brand Marketing | Distinguished Market Intelligence Professional\, IBM \n\n\n \n \n \n\n Dosik drives cross-brand marketing at IBM\, integrating cloud\, software\, hardware\, and consulting\, while leading industry marketing and key alliances with AWS and Microsoft. With over 20 years of experience\, he is a recognised expert in tech market research\, client and industry insights\, go-to-market strategy\, field marketing\, and data science. Known for his innovative approach\, he has been inducted into the IBM Distinguished Market Intelligence Professional Society\, the highest honor for master-level experts. \nCheck out Dosik’s LinkedIn. \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Fri\, 14 Nov 2025\nTime: 5:00-6:30 pm\nVenue: 2nd floor\, Caption by Hyatt Kabutocho (Caption by Hyatt Kabutocho Tokyo | Stay Where Tokyo Happens) \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000004Y6v7″] \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS\n \n\n\n \n \n \n\n \n \n \n\n \n \n \n\n OUR SPONSORS URL:https://www.pcma.org/event/pcma-connect-business-event-leaders-tokyo/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/09/PCMA-Labs-AugSept-2023-website-banner-2400-×-800-px-1920-×-1080-px-3.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Sydney:20250909T083000 DTEND;TZID=Australia/Sydney:20250909T110000 DTSTAMP:20260426T065012 CREATED:20250715T074401Z LAST-MODIFIED:20250829T025918Z UID:239372-1757406600-1757415600@www.pcma.org SUMMARY:PCMA APAC Lab\, Sydney | Make it Matter - Motivation & Authentic Engagement DESCRIPTION:Keynote: Make it Matter – Motivation & Authentic Engagement\nWhy do some experiences spark curiosity and connection\, while others fall flat? This keynote introduces a dynamic and practical interpretation of Self Determination Theory\, centred on Belonging\, Autonomy\, Mastery and Purpose as the cornerstone for designing truly engaging environments. Drawing on insights from high-performance coaching\, psychology\, and leadership\, Dan Haesler explores how these four elements serve as universal human drivers and offer a blueprint for engaging individuals more effectively. \nWorkshop: Designing for Authentic Engagement\nHow do you translate theory into compelling event design? In this hands-on workshop\, participants will be introduced to a simple but powerful process to embed the core principles of authentic engagement: Belonging\, Autonomy\, Mastery and Purpose\, into the event experiences they create. Whether designing conferences\, workshops\, team training or ongoing development initiatives\, participants will walk away with a practical planning tool\, real-world examples\, and collaborative activities that will help them craft experiences to unlock engagement in their people. \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speaker\n \n\n\n \n \n \n \n Dan Haesler\n \n \n \n \n Dan Haesler \nPerformance & Leadership Coach | Saxton Speakers Bureau \n\n\n \n \n \n\n Dan Haesler is a performance and leadership coach who specialises in Mindset\, Mental Skills & Leadership. \nHe has worked with athletes from a wide variety of sports\, including members of the Australian Olympic and Commonwealth Games Teams. He is the Performance & Leadership Coach at the 4xNRL Premiers\, the Penrith Panthers\, and the NSW Swifts in Super Netball. Dan also works with members of the Wallabies and the Socceroos and many other athletes across a range of sports. \nAs a Director of Cut Through Coaching\, Dan also works with corporate organisations across the Asia Pacific\, including the likes of Boston Consulting Group\, Roche Diagnostics Australia\, CHEP\, People’s Choice and Boston Scientific as well as schools and educational institutions. \nSince its release in 2021\, Dan’s book\, The Act of Leadership has been the best-selling Australian-authored business title (perhaps because it’s about people not business) and has been described by James Kerr\, the best-selling author of Legacy as a book that will\, “Change your life”. \nHe is the host of one of Australia’s most popular management podcasts\, The Habits of Leadership\, which sees him engage with the world’s most respected experts\, researchers and thinkers on leadership theory. \nAs a keynote speaker and workshop facilitator\, Dan Haesler marries the rigour of the research with his experience of working with high performers\, some of whom are – literally -amongst the best in the world at what they do. He prides himself on his ability to ensure your audience is not only provided with an entertaining\, motivating experience\, but it’s also empowering with immediately actionable insights \nCheck out Dan’s LinkedIn. \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Tuesday\, 9 September 2025\nTime: 8:30 – 11:00 am\nVenue: Sydney\, Australia (Venue will be sent via email confirmation) \n\n\n Limited spots available – priority will be given to PCMA Members.  \nWhen registering – please log in to your PCMA account or create one if you’re new. \n\n[vc_btn title=”REGISTER NOW” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fmypcma.my.site.com%2FSGD%2Feventapi__router%3Fevent%3Da1YRg000003KbrJMAS”] \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n About PCMA APAC Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry. \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS\n \n\n\n \n \n \n\n \n \n \n \n \n\n\n \n \n\n \n \n \n OUR SPONSORS URL:https://www.pcma.org/event/apac-lab-sydney-sep-2025/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/07/PCMA-APAC-Labs-MEL_1920x1080-2-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Kuala_Lumpur:20250807T120000 DTEND;TZID=Asia/Kuala_Lumpur:20250807T140000 DTSTAMP:20260426T065012 CREATED:20250606T020804Z LAST-MODIFIED:20250715T030134Z UID:236816-1754568000-1754575200@www.pcma.org SUMMARY:PCMA APAC Lunch & Learn\, Kuala Lumpur DESCRIPTION:Lunch & Learn: The New Business Playbook for Event Entrepreneurs\n  \nThe events industry is transforming — from experiential design to enterprise scalability. Today’s MICE agencies are evolving into IP-rich\, data-driven businesses with potential for mergers\, acquisitions\, or even public listings. \nRecognising this shift\, PCMA APAC is bringing this exclusive session to help agency owners unlock growth\, exchange insights\, and connect with peers*. This is your chance to explore what’s next for your business — and the industry. \nIf you’re a founder\, organiser\, or agency leader\, ask yourself:\nIs your business built for scale\, sale\, or legacy? \nIn this PCMA APAC-hosted Lunch & Learn\, dive into the next-generation business models redefining the events space — where creativity meets capital. \nGain insights on how forward-thinking event entrepreneurs are: \n\nPreparing for IPO or capital market entry\nNavigating M&A and private equity opportunities\nUnlocking the IP value of their event concepts\nBuilding recurring revenue and platform models\nSpeaking the language of investors and valuation\n\nWhy Attend \nThis session is designed to equip you with strategic tools to reframe your agency from a service provider to a scalable\, investment-ready business.\nPlus\, connect with like-minded leaders during an engaging lunch setting to build partnerships and spark collaboration. \nKey Takeaways \n\nWhat makes an event business investor-ready\nValuing event IP and brand assets\nReal-world case studies of scale and exit\nPractical steps to future-proof your model\n\nPCMA APAC is here to fuel your evolution — and create space for meaningful industry connections. \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \n\nEvent agency founders and leaders\nConference\, expo\, and festival organisers\nExperiential marketing firms\nBusiness development or strategy leads\nAnyone eyeing growth\, investment\, or exit pathways\n\n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Panellists and Moderator\n \n\n\n \n \n \n \n Zhu Lian Chua (Panellist)John Cheong (Panellist)Freda Liu (Moderator)\n \n \n \n \n Zhu Lian Chua \nGroup Managing Director | Vision Group \n\n\n \n \n \n\n Zhu Lian leads Vision Group as Group Managing Director\, bringing comprehensive expertise in capital markets\, asset management\, and CFO advisory services. Distinguished for his mastery of initial public offerings (IPOs)\, private equity transactions\, and strategic business and financial advisory\, he has demonstrated exceptional capabilities in creating substantial shareholder value\, with a remarkable track record of generating over RM15 billion in capital market value creation for businesses in multiple sectors including F&B and food security\, retail chains\, financial services\, healthcare and wellness\, IT and technology\, manufacturing\, and real estate. \nChua holds a Bachelor of Science (Economics) with Honours from University College London\, achieved through the prestigious Bank Negara Malaysia High Achiever Scholarship Program. He is a Chartered Financial Analyst (CFA) and previously held the Capital Markets Services Representative’s Licence (CMSRL)\, establishing his credentials in regulated investment services. His career progression includes serving as Financial Supervisor at Bank Negara Malaysia (2011-2017)\, followed by his role as Director of Investment at Fortress Capital Asset Management. \nChua is recognized as a thought leader in capital markets development\, regularly contributing insights to major media platforms such as Bloomberg and The Edge\, and at major industry forums including the World Congress on Innovation & Technology (WCIT)\, The Edge Billion Ringgit Club\, and the Malaysian International Food and Beverage Trade Fair (MIFB). He actively participates in government-to-government trade delegations across Malaysia\, China\, and Japan\, promoting cross-border investment opportunities and strategic business partnerships that drive regional economic growth and development. \nCheck out Zhu Lian’s LinkedIn. \n\n\n John Cheong \nAdvisor | BC Purchut Sdn Bhd \n\n\n \n \n \n\n John Cheong is an accomplished self-starter with over 30 years of experience in various industries\, especially in the exhibition sector. He excels in establishing commercial\, legal\, and financial platforms to foster profitable businesses and facilitate mergers and acquisitions. \nCheong began his career in 1988 in the UK\, rising to Audit Manager in an audit firm\, gaining experience in auditing and accounting across diverse industries. Cheong holds two major professional qualifications from the UK\, namely CIMA and ACCA. In 1997\, he returned to Malaysia\, where he played a pivotal role in transitioning a company from a private entity to a publicly listed one\, overseeing finance\, treasury\, purchasing\, shipping\, costing\, and human resources. \nIn 2004\, Cheong co-founded a company organizing B2B trade exhibitions specializing in beauty and wellness products\, Cosmobeaute and laboratory equipment an services \, LabAsia\, across Vietnam\, Malaysia\, Indonesia\, and Myanmar. \nIn 2013\, the company divested 50% of Cosmobeaute and LabAsia\, to a UK public listed company\, ITE UK plc. The company expanded its portfolio to include sectors like paper and pulp\, and oil and gas\, growing to eight trade shows per year. He divested all his shares in 2018 to the largest trade exhibition organizer in the world\, Informa UK plc.\nIn semi-retirement\, Cheong lectured on Risk Management from 2019 to 2020 at Taylor’s University in Malaysia\, in addition to be appointed as an Adjunct Lecturer in 2017-2018. He served as an Executive Committee Member of the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) from 2014 to 2015 and as Treasurer from 2016 to 2018. He was one of the trainers in MACEOS’s education programs from 2016 to 2024. \nHe currently provides advisory services and mentorship to startups and SMEs. \n\n\n Freda Liu \nBroadcast Journalist | The Shift Asia \n\n\n \n \n \n\n With over 20 years of experience as a dynamic business communicator\, Freda Liu has conducted more than 5\,000 interviews with prominent global leaders\, visionaries\, and changemakers. Her distinguished guest list includes Simon Sinek\, President Alexander Stubb of Finland\, Stephen Covey\, Nick Vujicic\, former GE CEO Jack Welch\, and Wikileaks’ Julian Assange\, among others. \nCheck out Freda’s LinkedIn. \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Thursday\, 7 August 2025\nTime: 12:00-2:00 PM\nVenue: Kuala Lumpur\, Malaysia (Venue will be sent via email confirmation) \n\n\n Limited spots available – priority will be given to PCMA Members. An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot. \nWhen registering – please log in to your PCMA account or create one if you’re new. \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000004Y6v7″] \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR SPONSORS URL:https://www.pcma.org/event/apac-lunch-learn-kuala-lumpur-aug-2025/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/06/PCMA-APAC-Lunch-Learn-KL_1920x1080-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20250731T150000 DTEND;TZID=Asia/Singapore:20250731T180000 DTSTAMP:20260426T065012 CREATED:20250508T021009Z LAST-MODIFIED:20250730T075550Z UID:232668-1753974000-1753984800@www.pcma.org SUMMARY:PCMA APAC Lab\, Singapore - Thought Leadership: Measuring what matters DESCRIPTION:Thought Leadership: Measuring what matters \nMeasuring the return on marketing activities has always been a challenge\, whether we measure traditional return on investment or something more bespoke like return on value or return on creativity. Events and thought leadership\, which sit at the top of the brand funnel and serve mainly to keep organisations in the purchase consideration set\, are especially tricky to measure. \nThis session will: \n\nShare one approach to calculating ROI (based on the author’s book\, “The ROI of Thought Leadership”)\nInvestigate other metrics that can give marketing leaders the evidence they need to prove value\nExplore the correlation between thought leadership and event impact\n\n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speaker & Facilitator\n \n\n\n \n \n \n \n Cindy Anderson - SpeakerDosik Bang - Speaker\n \n \n \n \n Cindy Anderson \nCMO and Global Lead for Thought Leadership Engagement & Eminence\, IBM Institute for Business Value \n\n\n \n \n \n\n Cindy is the CMO and Global Lead for Thought Leadership Engagement & Eminence at the IBM Institute for Business Value\, IBM’s #1 rated thought leadership think tank. She oversees the team handling content development\, design\, social media engagement\, events\, digital delivery\, and campaign promotions. She is co-author of The ROI of Thought Leadership\, a book published in February 2025 by Wiley\, along with many articles and research reports. She is also a co-founder and member of the board of advisors for the Global Thought Leadership Institute. Cindy works out of IBM’s Singapore office. \nCheck out Cindy’s Linkedin. \n\n\n Dosik Bang \nHead of APAC Cross-Brand Marketing | Distinguished Market Intelligence Professional\, IBM \n\n\n \n \n \n\n Dosik drives cross-brand marketing at IBM\, integrating cloud\, software\, hardware\, and consulting\, while leading industry marketing and key alliances with AWS and Microsoft. With over 20 years of experience\, he is a recognised expert in tech market research\, client and industry insights\, go-to-market strategy\, field marketing\, and data science. Known for his innovative approach\, he has been inducted into the IBM Distinguished Market Intelligence Professional Society\, the highest honor for master-level experts. \nCheck out Dosik’s LinkedIn. \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Thursday\, 31 July 2025\nTime: 3:00 – 6:00 pm\nVenue: The Ritz-Carlton\, Millenia Singapore \n\n\n Limited spots available – priority will be given to PCMA Members. An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot. \nWhen registering – please log in to your PCMA account or create one if you’re new. \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000004Y6v7″] \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS\n \n\n\n \n \n \n\n \n \n \n\n \n \n \n\n OUR SPONSORS URL:https://www.pcma.org/event/apac-labs-singapore-july-2025/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/05/PCMA-APAC-Labs-SYDNEY_1920x1080-7.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Brisbane:20250605T110000 DTEND;TZID=Australia/Brisbane:20250605T133000 DTSTAMP:20260426T065012 CREATED:20250519T084435Z LAST-MODIFIED:20250605T073657Z UID:236008-1749121200-1749130200@www.pcma.org SUMMARY:PCMA APAC Labs\, Brisbane DESCRIPTION:PCMA Spark AI: Cut the Hype. Learn the How. \nNo budget for extra hands? No problem. Spark AI is the behind-the-scenes team member you’ve always needed but could never get approved. Join this PCMA APAC: Spark AI —a hands-on\, practical session built by event pros\, for event pros. No hype\, no crystal balls\, just real-world ways to use Spark to brainstorm content\, streamline planning\, manage session data\, and actually get it done. If you’re juggling too many balls with too little time (and team)\, this lab is your game-changer. \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speaker\n \n\n\n \n \n \n \n Paula Rowntree\n \n \n \n \n Founder | The Business Events Network\, Head of External Engagement | The Australian Psychological Society \n\n\n \n \n \n\n Paula Rowntree is a visionary leader in the events industry\, renowned for her innovative approach to event design and professional development. As the founder of the Business Events Network\, she has established a dynamic platform that fosters meaningful connections and knowledge exchange among industry professionals. \nIn her role as Head of External Engagement at the Australian Psychological Society\, Paula integrates psychological insights with event planning\, enhancing attendee experiences through evidence-based strategies. \nPaula’s expertise encompasses modernizing event strategies\, strategic planning\, attendee engagement\, technology integration\, and sustainable practices. She is a dedicated educator\, serving as a trainer for PCMA’s SparkAI program\, where she guides event planners in harnessing artificial intelligence to elevate their events. \nThrough the Business Events Network\, Paula offers specialized training programs\, including: \n\nEvent Design Training: Empowering professionals to craft purposeful\, results-driven events.\nVenue Training: Assisting venues in optimizing their spaces and services to meet contemporary event demands.\n\nHer hands-on training methodology ensures participants can immediately implement their newfound skills\, keeping them at the forefront of industry trends. \nBeyond her professional endeavors\, Paula is passionate about ‘purposeful design\,’ achieved through co-creation with clients to shape optimal experiences that align with strategic business goals. \nPaula Rowntree continues to shape the future of event planning and networking\, empowering professionals to create impactful experiences in an ever-evolving industry. \nCheck out Paula’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Thursday\, 5 June 2025\nTime: 11:00am-1:30pm\nVenue: Brisbane CBD (Venue will be sent via email confirmation) \n\n\n Limited spots available – priority will be given to PCMA Members. An email with specifics will be sent to you to confirm your registration and secure your spot. \nWhen registering – please log in to your PCMA account or create one if you’re new. \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000004Y6v7″] \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n PARTNERS\n \n\n\n \n \n \n\n \n \n \n \n \n\n\n \n \n\n \n \n \n SPONSOR URL:https://www.pcma.org/event/apac-labs-brisbane-june-2025/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/05/5-June-2025-PCMA-Labs-BNE-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Sydney:20250604T083000 DTEND;TZID=Australia/Sydney:20250604T110000 DTSTAMP:20260426T065012 CREATED:20250424T143325Z LAST-MODIFIED:20250603T205905Z UID:227754-1749025800-1749034800@www.pcma.org SUMMARY:PCMA APAC Labs\, Melbourne DESCRIPTION:Infusing Events with Wonder: The Art of Creating Magical Moments\nWith Peter Merrett – Australia’s 2024 Keynote Speaker of the Year  \n Imagine your next event buzzing before it begins—and leaving guests glowing after.\nGet ready for a wonder-filled\, energising adventure designed to ignite your creativity and elevate your events.  \n This isn’t just another workshop… it’s part inspiration\, part celebration—packed with real-world ideas\, joyful surprises\, and feel-good takeaways to help you create experiences that truly shine.  \n Today’s audiences expect more. They crave meaning. Emotion. Connection. This session will help you deliver just that.  \nWalk away ready to:   \n\nDesign unexpected and transformational moments of joy \nUse storytelling and sensory design to create lasting memories \nHarness surprise and delight to spark emotional connection \nReimagine case studies from hospitality and beyond \n\n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Peter Merrett\n \n \n \n \n International Keynote Speaker and Trusted Advisor \n\n\n \n \n \n\n Peter Merrett is a multi-award-winning luxury hotelier\, Australia’s 2024 Keynote Speaker of the Year\, and the visionary founder of The House of Wonderful. \nWith over thirty-five years of transforming luxury hotels\, commercial properties\, and their teams from status quo to best-in-class\, Peter has revitalized the hearts of some of the world’s most recognized brands. His approach goes beyond KPIs and mission statements\, bringing wonder back to life\, leadership\, and service in a way that creates extraordinary results. \nHe guided his teams to historical heights\, twice claiming the United Kingdom’s Hotel of the Year\, the International Office Building of the Year for Tower 42 in London and the Best Customer Experience in the World for JLL Australia. He brings his custom-made “recipes” to audiences everywhere\, to show how wonder isn’t just for children\, nor is heart-led hospitality only for esteemed hotels\, but a way to inspire and transform workplaces\, service\, and lives. \nCheck out Peter’s Linkedin. \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n Speakers will be announced soon.\n \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000004Y6v7″] \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Wednesday\, 4 June 2025\nTime: 8:30  -11:00am\nVenue: Melbourne\, Australia (Venue will be sent via email confirmation) \n\n\n Limited spots available – priority will be given to PCMA Members. An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot. \n\n\n When registering – please log in to your PCMA account or create one if you’re new. \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n *AUD rates are indicative pricing only. Registration will be charged in SGD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n PARTNERS\n \n\n\n \n \n \n\n \n \n \n \n \n\n\n \n \n\n \n \n \n SPONSORS URL:https://www.pcma.org/event/apac-labs-melbourne-june-2025/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/04/4-June-2025-PCMA-Labs-Melbourne-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Sydney:20250603T083000 DTEND;TZID=Australia/Sydney:20250603T110000 DTSTAMP:20260426T065012 CREATED:20250424T143031Z LAST-MODIFIED:20250530T040914Z UID:227740-1748939400-1748948400@www.pcma.org SUMMARY:PCMA APAC Labs\, Sydney DESCRIPTION:Infusing Events with Wonder: The Art of Creating Magical Moments\nWith Peter Merrett – Australia’s 2024 Keynote Speaker of the Year  \nImagine your next event buzzing before it begins—and leaving guests glowing after. \nGet ready for a wonder-filled\, energising adventure designed to ignite your creativity and elevate your events.  \nThis isn’t just another workshop… it’s part inspiration\, part celebration—packed with real-world ideas\, joyful surprises\, and feel-good takeaways to help you create experiences that truly shine.  \nToday’s audiences expect more. They crave meaning. Emotion. Connection. This session will help you deliver just that.  \nWalk away ready to:  \n\nDesign unexpected and transformational moments of joy \nUse storytelling and sensory design to create lasting memories \nHarness surprise and delight to spark emotional connection \nReimagine case studies from hospitality and beyond \n\nCrafting Immersive Experiences \nLearn to create unforgettable experiences without breaking the bank. We’ll explore innovative ways to transform spaces\, leverage cutting-edge tech\, and tap into the psychology of experience design. Discover sustainable practices and budget-friendly strategies that’ll make your events the talk of the town. Whether you’re planning intimate gatherings or large-scale extravaganzas\, you’ll leave armed with fresh ideas to elevate any event. \n\n \n \n\n\n \n \n\n \n \n \n Early Access to SPARK: Business Events AI Powered by You \nProject Spark is a free education and development initiative was announced at IMEX Frankfurt by PCMA and Gevme on 24 May. \nProject Spark includes an AI tool aimed at helping you jumpstart routine event design and planning tasks\, content generation and marketing communications. Spark is designed to complement your skills and expertise\, not replacing them. \nThe waitlist for early access to Spark is growing. PCMA APAC Labs participants will gain early access to Spark on 1 June! \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Peter MerrettTamsyn Barker\n \n \n \n \n Peter Merrett \nInternational Keynote Speaker and Trusted Advisor \n\n\n \n \n \n\n Peter Merrett is a multi-award-winning luxury hotelier\, Australia’s 2024 Keynote Speaker of the Year\, and the visionary founder of The House of Wonderful. \nWith over thirty-five years of transforming luxury hotels\, commercial properties\, and their teams from status quo to best-in-class\, Peter has revitalized the hearts of some of the world’s most recognized brands. His approach goes beyond KPIs and mission statements\, bringing wonder back to life\, leadership\, and service in a way that creates extraordinary results. \nHe guided his teams to historical heights\, twice claiming the United Kingdom’s Hotel of the Year\, the International Office Building of the Year for Tower 42 in London and the Best Customer Experience in the World for JLL Australia. He brings his custom-made “recipes” to audiences everywhere\, to show how wonder isn’t just for children\, nor is heart-led hospitality only for esteemed hotels\, but a way to inspire and transform workplaces\, service\, and lives. \nCheck out Peter’s Linkedin. \n\n\n Tamsyn Barker \nManaging Director\, APAC | FIRST Agency \n\n\n \n \n \n\n Tamsyn is responsible for leading the Asia-Pacific region for global brand experience agency\, FIRST and driving business growth internationally. With over 25 years in the experiential marketing space\, across Australia\, Asia and the UK/Europe\, she possesses a keen understanding of the cultural nuances that drive success for brands. \nTamsyn also leads the global FIRST ESG initiative\, Paramount – a dedicated team with a core focus on the development and integration of the agency’s sustainability strategy and ESG performance and reporting. \nTamsyn is a creative leader who is passionate about design and when not working\, enjoys time pursuing the arts and equestrian sports. \nCheck out Tamsyn’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Tuesday\, 3 June 2025\nTime: 8:30  -11:00am\nVenue: Sydney\, Australia (Venue will be sent via email confirmation) \n\n\n Limited spots available – priority will be given to PCMA Members. An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot.  \n\n\n When registering – please log in to your PCMA account or create one if you’re new. \n  \nUPDATE: Thank you for your interest! We’ve reached full capacity and registration is now closed. \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n *AUD rates are indicative pricing only. Registration will be charged in SGD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000004Y6v7″] \n \n\n\n \n \n\n \n \n \n PARTNERS\n \n\n\n \n \n \n\n \n \n \n \n \n\n\n \n \n\n \n \n \n SPONSORS URL:https://www.pcma.org/event/apac-labs-sydney-june-2025/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/04/3-June-2025-PCMA-Labs-1.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250413 DTEND;VALUE=DATE:20250416 DTSTAMP:20260426T065012 CREATED:20240827T080908Z LAST-MODIFIED:20250321T091812Z UID:213739-1744502400-1744761599@www.pcma.org SUMMARY:The Business of Events 2025 DESCRIPTION:PCMA APAC has officially confirmed that The Business of Events (BoE) conference will take place from 13-15 April\, 2025\, at Marina Bay Sands in Singapore. This significant event will coincide with The Meetings Show Asia Pacific\, which will have its second iteration at the same venue on 16 and 17 April. \nThe Business of Events (BOE) 2025 converges the dual pillars of leadership within an intergenerational workforce: mastery and intellectual prowess. Building on BOE 2024’s exploration of the duality between Unlearning and Relearning\, BOE 2025 unites experienced and emerging leaders for real-time discussions. Participants will delve into crucial dualities—skill and strategy\, IQ and EQ\, personal and professional growth\, alongside broad and deep exploration—essential for navigating today’s complex business landscapes with inspirational and aspirational imagination.\n \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Panellists & Moderator\n \n\n\n \n \n \n \n Kim Hyde (Panellist)Patricia Cheong (Panellist)Dr. Oliver Lock (Panellist)Florence Chua (Moderator)\n \n \n \n \n Kim Hyde \nConferences and Events Professional\, CPA Australia \n\n\n \n \n \n\n Kim Hyde is the Product Development Executive – Conferences at CPA Australia\, where she curates content for major events including CPA Week and CPA Congress. With over 20 years of experience in Conferences\, Events\, and Marketing\, Kim has worked across diverse industries including major sporting events\, FMCG\, and not-for-profit member-based associations. Her expertise has contributed to events reaching global audiences\, with her largest project engaging 700 million people worldwide. At CPA Australia\, Kim continues to leverage her extensive background to deliver impactful content for accounting and finance professionals worldwide. \nCheck out Kim’s LinkedIn. \n\n\n Event Details \nDate: Tue\, 27 August 2024\nTime: 9:30am SGT | 10:30am KST | 11:30am AEST \nPlatform: Zoom Webinar \n\n\n Patricia Cheong \nEvent Director\, Informa \n\n\n \n \n \n\n Patricia Cheong\, DES\, CASE\, is a distinguished Business Events Strategist at ATxSG\, Informa\, with a well-earned reputation for pioneering innovative strategies within the MICE (Meetings\, Incentives\, Conferences\, and Exhibitions) industry. With her extensive expertise and forward-thinking approach\, Patricia has consistently driven impactful and successful events\, elevating brand experiences and fostering meaningful connections among industry professionals. Her leadership and dedication to excellence have positioned her as a thought leader in the business events landscape\, making her a sought-after strategist for transformative and results-driven event solutions. \nCheck out Patricia’s Linkedin.  \n\n\n Dr. Oliver Lock \nAI Studio Director\, Deloitte \n\n\n \n \n \n\n Dr. Oliver Lock is AI Studio Director at Deloitte\, specialising in generative AI and spatial data science. With a focus on developing innovative AI products\, he leads projects that transform service delivery across sectors in Deloitte Australia. As well as his current role\, Dr. Lock has extensive experience in urban planning\, transport systems\, and digital analytics\, having worked with major cities worldwide. He holds a PhD in Spatial Data Science from UNSW and a Master of Research from University College London. \nCheck out Dr. Oliver’s LinkedIn. \n\n\n Florence Chua \nManaging Director\, PCMA APAC \n\n\n \n \n \n\n Florence is an accomplished business leader with a passion for exploring new cultures\, cuisines\, and knowledge. She believes that traveling and learning are essential for personal growth and professional success. Florence has worked across various industries\, including media\, events\, management and consulting\, where she has developed a strong acumen for business thinking\, problem-solving\, and relationship-building. Florence is focused on reflective thinking and meaningful connections. She strives to deliver excellence in everything she does and believes that positivity and authenticity are essential for building trust and fostering long-term relationships. \nCheck out Flo’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n \n \n \n[vc_btn title=”Keep Me Posted” style=”custom” custom_background=”#ef643d” custom_text=”#ffffff” shape=”round” size=”lg” align=”center” link=”url:https%3A%2F%2Fwww.pcma.org%2Fapac%2Fthebusinessofevents2024-apac-keep-me-posted%2F”]\n *AUD rates are indicative pricing only. Registration will be charged in USD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/businessofevents2025/ CATEGORIES:APAC (Asia Pacific),Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/08/1500x500-BOE.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20250320T114500 DTEND;TZID=Asia/Shanghai:20250320T143000 DTSTAMP:20260426T065013 CREATED:20250224T072345Z LAST-MODIFIED:20250224T072739Z UID:222522-1742471100-1742481000@www.pcma.org SUMMARY:PCMA APAC at Lunch & Learn Sydney DESCRIPTION:An exclusive preview of The Business of Events 2025​ \nThe Future of Experiential Events in collaboration with PCMA APAC​\nThe days of traditional\, transactional events are fading. Today’s audiences crave connection\, immersion\, and meaning. In this session\, we’ll explore the latest trends shaping experiential marketing and uncover how creative storytelling\, technology\, and cultural insights are being used to elevate events into transformative brand experiences. \nJoin us for this engaging discussion over a two-course lunch\, where you’ll gain valuable insights into crafting events that leave a lasting impact. \n\n\n \n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n\n Event Details \nDate: Thursday\, 20 March 2025\nTime: 11:45 AM-2:30 PM\nVenue: 12-Micron \n\n\n Limited spots available – Complimentary access to PCMA Members. An email will be sent to you to confirm your registration and secure your spot. \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n PCMA APAC at Lunch & Learn Sydney Registration\n Thank you for your interest in attending Lunch & Learn at 12-Micron on Thu\, 20 March 2025. Please provide your details below. We will notify you via email if your attendance is confirmed. \n \n FacebookThis field is for validation purposes and should be left unchanged.Name*\n \n \n \n First\n \n \n \n \n Last\n \n \n Email*\n \n Organisation*Job Title*PhoneDietary requirements if anyWill you be attending the Watersedge Cocktail Reception after (3pm - 5pm)?*\n \n \n Yes\n \n \n \n No\n Questions or Comments?\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n OUR SPONSORS URL:https://www.pcma.org/event/pcma-apac-at-lunch-and-learn-sydney/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/02/Lunch-Learn-2025-2048-x-1174-px-PCMA-banner.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20250211T073000 DTEND;TZID=Asia/Shanghai:20250211T084500 DTSTAMP:20260426T065013 CREATED:20241111T011832Z LAST-MODIFIED:20250121T092027Z UID:217520-1739259000-1739263500@www.pcma.org SUMMARY:PCMA @ AIME Melbourne - Members' Networking Breakfast DESCRIPTION:PCMA will be attending AIME 2025! ​ \nTue\, 11 Feb – PCMA Members’ Networking Breakfast ​ \nJoin us for insights into the latest developments and upcoming initiatives in the APAC region\, tailored to support and inspire your journey as a buyer. This exclusive session offers a perfect setting to network\, share ideas\, and stay informed on PCMA APAC’s upcoming events and programs designed to enhance your business events experience. Secure your spot today for a valuable morning of knowledge\, networking\, and fresh perspectives. We look forward to seeing you there! \n\n\n \n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n\n Event Details \nDate: Tuesday\, 11 February 2025\nTime: 7:30-8:45 AM\nVenue: Pan Pacific Melbourne \n\n\n Limited spots available – Priority will be given to PCMA Members. An email will be sent to you to confirm your registration and secure your spot. \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n\n OUR SPONSORS URL:https://www.pcma.org/event/pcma-at-aime-2025/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/11/Breakfast-Networking-20-FEB-2024-Tuesday-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20241205T160000 DTEND;TZID=Asia/Singapore:20241205T180000 DTSTAMP:20260426T065013 CREATED:20240920T121156Z LAST-MODIFIED:20241203T024526Z UID:215088-1733414400-1733421600@www.pcma.org SUMMARY:PCMA APAC Tribe & Thrive - Singapore DESCRIPTION:In today’s fast-paced world\, maintaining balance and fostering meaningful connections are essential to personal and professional growth. That’s why PCMA APAC is excited to introduce “Tribe & Thrive”—a unique series designed to nurture your wellbeing and strengthen the human networks that matter most. \n“Tribe & Thrive” creates a space for reconnection\, offering you a chance to invest in yourself while building lasting bonds with your peers\, family\, and teams. Through insightful discussions and shared experiences\, you’ll discover new ways to thrive\, both personally and as part of a larger community. \nAchieving Mental Fitness to Fuel Productivity and Performance on the Job \nIn today’s fast-paced corporate world\, the quest for peak performance and productivity is paramount. YuJin Wong’s enlightening session\, “Achieve Mental Fitness to Fuel Productivity and Performance on the Job\,” offers a transformative approach to harnessing mental fitness\, a vital but often overlooked aspect of professional success. This session will provide you with the tools and insights to not only elevate your performance at work but also to inspire you to be your best in your personal life. \nPre-event experiences to inspire \nCycle for Your Coffee \nHop on the Nespresso Velosophy Bike to power your coffee machine with your own pedal power. It’s a unique\, sustainable way to kick-start your afternoon. \nDiscover Wellness with GOS \nImmerse yourself in the Gastrogeography of Singapore experience and explore the health benefits of edible plants. Learn how they can address lifestyle diseases and support mental well-being in an engaging\, hands-on session. Don’t miss this opportunity to invest in your mental well-being and professional growth. Secure your spot today and empower yourself to thrive in every aspect of life. \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speaker\n \n\n\n \n \n \n \n YuJin Wong\n \n \n \n \n YuJin Wong \nAsia’s Mental Fitness Expert\, Mental Rockstar Academy \n\n\n \n \n \n\n YuJin Wong\, CSP\, is a former lawyer and investment banker who underwent a profound transformation to become Asia’s leading mental fitness expert. He has been featured on TV\, radio\, newspapers\, and magazines for his expertise in mental wellness. YuJin holds three degrees and multiple certifications\, including sports\, fitness\, NLP\, hypnotherapy\, holistic nutrition\, and positive psychology. His accolades include the Global Brands Icon in Wellness & Peak Performance\, underscoring his impact and influence. Known for his high energy and infectious enthusiasm\, YuJin captivates audiences\, empowering them to harness mental fitness for peak performance in both personal and professional lives. \n  \nCheckout Yujin’s LinkedIn \n\n\n \n \n \n Event Details \nDate: 5th December 2024\nTime: 4PM – 6PM (registration open at 3:30PM)\nVenue: Conrad Singapore Orchard\n \n\nLimited spots available – priority will be given to PCMA Members. A confirmation email with event specifics will be sent to confirm registrations nearer to the event date. \n\n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”Register Now” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” shape=”round” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Feventapi__router%3Fevent%3Da1YRg000001hta9″] \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n *AUD rates are indicative pricing only. Registration will be charged in USD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA APAC Tribe & Thrive \n“Tribe & Thrive” by PCMA APAC is a series designed not only for your personal wellbeing but also for the collective strength of your human network—your teams\, your family\, and those who help keep you whole. It offers a space to reconnect with yourself and our community\, nurturing the human side of growth through meaningful conversations and experiences\, and empowering individuals to thrive. \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS AND SPONSORS URL:https://www.pcma.org/event/pcma-apac-tribe-thrive-singapore/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/09/1920x1080-Singapore.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20241114T083000 DTEND;TZID=Asia/Singapore:20241114T110000 DTSTAMP:20260426T065013 CREATED:20240920T120754Z LAST-MODIFIED:20241105T101524Z UID:215084-1731573000-1731582000@www.pcma.org SUMMARY:PCMA APAC Tribe & Thrive - Sydney DESCRIPTION:In today’s fast-paced world\, maintaining balance and fostering meaningful connections are essential to personal and professional growth. That’s why PCMA APAC is excited to introduce “Tribe & Thrive”—a unique series designed to nurture your wellbeing and strengthen the human networks that matter most. \n“Tribe & Thrive” creates a space for reconnection\, offering you a chance to invest in yourself while building lasting bonds with your peers\, family\, and teams. Through insightful discussions and shared experiences\, you’ll discover new ways to thrive\, both personally and as part of a larger community \nFor the upcoming session\, PCMA APAC is excited to welcome Tim Jack Adams\, who will lead the thought-provoking session titled: “How’s Your Battery? Are You Thriving or Surviving?” \nIn a world where we make deliberate efforts to recharge our devices—phones\, laptops\, smartwatches—how often do we take time to recharge ourselves? Tim will explore the critical concept of wellbeing: how to measure it\, how to foster deeper conversations around it\, and most importantly\, how to understand the “why” behind your desire to thrive. \nJoin us for this insightful session and learn how to consistently recharge your personal battery\, so you can wake up every day healthier\, happier\, and more productive. \nIf you have any questions\, please do not hesitate to contact us at apac_events@pcma.org. \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Tim Jack Adams\n \n \n \n \n Tim Jack Adams \nFounder\, GreenX7 \n\n\n \n \n \n\n Tim Jack Adams is a thought leader and speaker in the Wellness Industry. He founded GreenX7 in 2012\, an innovative company that created an overarching framework for wellbeing that enables leaders\, teams and organisations to thrive sustainably. \nTim works with the likes of Six Senses\, Alila\, Australian Defence Force\, Red Bull\, Olympians and many of the world’s top companies. \nHe is an international keynote speaker\, workshop facilitator and expert advisor on wellness for corporations in the Asia Pacific region. \nTim believes that creating value\, meaning and belonging within an organisation leads to creating better wellbeing\, for a better company\, towards a better planet. \n  \nCheck out Tim’s LinkedIn. \n\n\n \n \n \n Event Details \nDate: 14th November 2024\nTime: 8:30AM – 11AM (registration opens at 8 AM)\nVenue: Sheraton Grand Sydney Hyde Park\n \n\nLimited spots available – priority will be given to PCMA Members. A confirmation email with event specifics will be sent to confirm registrations nearer to the event date. \n\n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”Register Now” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” shape=”round” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Feventapi__router%3Fevent%3Da1YRg000001hOjF”] \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n *AUD rates are indicative pricing only. Registration will be charged in USD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA APAC Tribe & Thrive \n“Tribe & Thrive” by PCMA APAC is a series designed not only for your personal wellbeing but also for the collective strength of your human network—your teams\, your family\, and those who help keep you whole. It offers a space to reconnect with yourself and our community\, nurturing the human side of growth through meaningful conversations and experiences\, and empowering individuals to thrive. \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS AND SPONSORS\n \n\n\n \n \n \n\n \n \n \n\n \n \n \n\n \n \n \n \n \n\n\n \n \n\n \n \n \n SUPPORTED BY URL:https://www.pcma.org/event/pcma-apac-tribe-thrive-sydney/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/09/1920x1080-Sydney-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Melbourne:20241112T083000 DTEND;TZID=Australia/Melbourne:20241112T110000 DTSTAMP:20260426T065013 CREATED:20240919T065848Z LAST-MODIFIED:20241112T012923Z UID:214994-1731400200-1731409200@www.pcma.org SUMMARY:PCMA APAC Tribe & Thrive - Melbourne DESCRIPTION:In today’s fast-paced world\, maintaining balance and fostering meaningful connections are essential to personal and professional growth. That’s why PCMA APAC is excited to introduce “Tribe & Thrive”—a unique series designed to nurture your wellbeing and strengthen the human networks that matter most. \n“Tribe & Thrive” creates a space for reconnection\, offering you a chance to invest in yourself while building lasting bonds with your peers\, family\, and teams. Through insightful discussions and shared experiences\, you’ll discover new ways to thrive\, both personally and as part of a larger community. \nFor the upcoming session\, PCMA APAC is excited to welcome Tim Jack Adams\, who will lead the thought-provoking session titled: “How’s Your Battery? Are You Thriving or Surviving?” \nIn a world where we make deliberate efforts to recharge our devices—phones\, laptops\, smartwatches—how often do we take time to recharge ourselves? Tim will explore the critical concept of wellbeing: how to measure it\, how to foster deeper conversations around it\, and most importantly\, how to understand the “why” behind your desire to thrive. \nJoin us for this insightful session and learn how to consistently recharge your personal battery\, so you can wake up every day healthier\, happier\, and more productive. \nIf you have any questions\, please do not hesitate to contact us at apac_events@pcma.org. \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Tim Jack Adams\n \n \n \n \n Tim Jack Adams \nFounder\, GreenX7 \n\n\n \n \n \n\n Tim Jack Adams is a thought leader and speaker in the Wellness Industry. He founded GreenX7 in 2012\, an innovative company that created an overarching framework for wellbeing that enables leaders\, teams and organisations to thrive sustainably. \nTim works with the likes of Six Senses\, Alila\, Australian Defence Force\, Red Bull\, Olympians and many of the world’s top companies. \nHe is an international keynote speaker\, workshop facilitator and expert advisor on wellness for corporations in the Asia Pacific region. \nTim believes that creating value\, meaning and belonging within an organisation leads to creating better wellbeing\, for a better company\, towards a better planet. \nCheck out Tim’s LinkedIn. \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Tue\, 12 November 2024\nTime: 8:30 – 11:00 AM (registration opens at 8 AM)\nVenue: Crown Melbourne\n \n\n\n Limited spots available – priority will be given to PCMA Members. A confirmation email with event specifics will be sent to confirm registrations nearer to the event date. \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n[vc_btn title=”Register Now” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” shape=”round” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Feventapi__router%3Fevent%3Da1YRg000001htVJ”] \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n *AUD rates are indicative pricing only. Registration will be charged in USD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA APAC Tribe & Thrive \n“Tribe & Thrive” by PCMA APAC is a series designed not only for your personal wellbeing but also for the collective strength of your human network—your teams\, your family\, and those who help keep you whole. It offers a space to reconnect with yourself and our community\, nurturing the human side of growth through meaningful conversations and experiences\, and empowering individuals to thrive. \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS AND SPONSORS\n \n\n\n \n \n \n\n \n \n \n\n \n \n \n\n SUPPORTED BY URL:https://www.pcma.org/event/pcma-apac-tribe-thrive-melbourne/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/09/1920x1080-Melbourne.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Kuala_Lumpur:20240905T150000 DTEND;TZID=Asia/Kuala_Lumpur:20240905T173000 DTSTAMP:20260426T065013 CREATED:20240730T025700Z LAST-MODIFIED:20240909T073856Z UID:212157-1725548400-1725557400@www.pcma.org SUMMARY:PCMA APAC Labs\, Singapore - Elevate Your Event Branding DESCRIPTION:Join us for an exclusive Lab with Dr. Jerome Joseph\, acclaimed author of The Brand Theatre\, as he delves into the transformative power of experience branding tailored specifically for business events. Hosted by PCMA APAC\, this session is designed for business events professionals who aim to amplify their brand impact and create memorable experiences that resonate with their audience. \nLab Overview: \nIn the competitive landscape of business events\, creating unforgettable brand experiences is essential to stand out. Dr. Jerome Joseph’s keynote will introduce you to the MIND\, HEART\, TOUCH Experience Framework\, a strategic approach designed to craft extraordinary brand interactions at your events. This framework goes beyond traditional marketing\, focusing on deep audience engagement that drives loyalty and advocacy. \nKey Takeaways: \n\nMind Engagement: Discover techniques to captivate and sustain attendees’ attention during events\, utilising cognitive triggers to ensure your brand message is impactful and memorable.\nHeart Connection: Learn strategies to forge emotional bonds with event attendees\, encouraging genuine connections and word-of-mouth marketing that extend beyond the event.\nTouch Interaction: Explore ways to implement interactive and personalised touchpoints at your events\, leveraging the latest technology to create immersive and engaging experiences.\nAdvocacy & Loyalty: Understand how to transform engaged attendees into brand advocates\, fostering a community that promotes organic growth and loyalty.\nBest Practices: Gain insights from successful events and leading brands on effective engagement strategies\, with practical tips and case studies to apply in your own event planning and execution.\n\nThis workshop will equip you with actionable strategies to revolutionise your event branding approach. By integrating the MIND\, HEART\, TOUCH Framework\, you’ll be positioned to create meaningful connections and elevate your event experiences to new heights. \nDon’t miss this opportunity to transform how you engage with your event attendees. Reserve your spot today and be part of this transformative experience! \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Dr. Jerome Joseph CSP\n \n \n \n \n Dr. Jerome Joseph CSP \nBrand Thought Leader & CEO\, The Global Brand Academy \n\n\n \n \n \n\n Dr. Jerome Joseph\, CSP\, Global Speaking Fellow\, and PMC\, is a dynamic force in the world of branding and customer experience. Ranked No. 2 globally in 2020 as a Global Brand Thought Leader\, Jerome combines over 27 years of hands-on experience with Fortune 500 companies and a remarkable track record of working with over 1\,000 brands in 37 countries. As a bestselling author of eight influential books on branding and former CEO of a public listed brand agency\, he brings unparalleled expertise and insight to every stage he graces. \nDr Jerome’s electrifying presentations are a blend of infectious energy and profound knowledge. His highly interactive and fast-paced style captivates audiences\, making his keynotes and workshops unforgettable. With elite designations like Certified Speaking Professional (CSP) and Global Speaking Fellow—held by less than 1% of speakers globally—Jerome’s thought leadership and consulting prowess make him a standout figure in the industry. His sessions are not just speeches; they are transformative experiences that leave audiences inspired and empowered. \nCheck out Jerome’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Thu\, 5 September 2024\nTime: 3:00-5:30 pm\nVenue: Marina Bay Sands \n\n\n Limited spots available – priority will be given to PCMA Members.  An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot. Closer to the event date\, another confirmation email with specific event details will be sent. \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000001OxMX”] \n \n\n\n \n \n\n \n \n \n \n \n \n\n *SGD rates are indicative pricing only. Registration will be charged in USD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/pcmaapaclabs-singapore-sep-2024/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/07/PCMA-Labs-Singapore-Banner-1920-x-1080-px.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20240827T093000 DTEND;TZID=Asia/Singapore:20240827T103000 DTSTAMP:20260426T065013 CREATED:20240724T095435Z LAST-MODIFIED:20240827T041154Z UID:211835-1724751000-1724754600@www.pcma.org SUMMARY:PCMA APAC Labs Webinar: What’s AI Doing in Events? DESCRIPTION:Join us for an insightful webinar presented in collaboration with the Korea MICE Association. This event will feature a panel of three experienced organisers who have begun exploring the integration of AI in events. They will discuss their unique approaches\, share valuable learnings\, and provide insights into managing internal and external stakeholders throughout the process. Don’t miss this opportunity to understand how AI is revolutionising event planning and execution from pre-event preparations to post-event analysis. \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Panellists & Moderator\n \n\n\n \n \n \n \n Kim Hyde (Panellist)Patricia Cheong (Panellist)Dr. Oliver Lock (Panellist)Florence Chua (Moderator)\n \n \n \n \n Kim Hyde \nConferences and Events Professional\, CPA Australia \n\n\n \n \n \n\n Kim Hyde is the Product Development Executive – Conferences at CPA Australia\, where she curates content for major events including CPA Week and CPA Congress. With over 20 years of experience in Conferences\, Events\, and Marketing\, Kim has worked across diverse industries including major sporting events\, FMCG\, and not-for-profit member-based associations. Her expertise has contributed to events reaching global audiences\, with her largest project engaging 700 million people worldwide. At CPA Australia\, Kim continues to leverage her extensive background to deliver impactful content for accounting and finance professionals worldwide. \nCheck out Kim’s LinkedIn. \n\n\n Patricia Cheong \nEvent Director\, Informa \n\n\n \n \n \n\n Patricia Cheong\, DES\, CASE\, is a distinguished Business Events Strategist at ATxSG\, Informa\, with a well-earned reputation for pioneering innovative strategies within the MICE (Meetings\, Incentives\, Conferences\, and Exhibitions) industry. With her extensive expertise and forward-thinking approach\, Patricia has consistently driven impactful and successful events\, elevating brand experiences and fostering meaningful connections among industry professionals. Her leadership and dedication to excellence have positioned her as a thought leader in the business events landscape\, making her a sought-after strategist for transformative and results-driven event solutions. \nCheck out Patricia’s Linkedin.  \n\n\n Dr. Oliver Lock \nAI Studio Director\, Deloitte \n\n\n \n \n \n\n Dr. Oliver Lock is AI Studio Director at Deloitte\, specialising in generative AI and spatial data science. With a focus on developing innovative AI products\, he leads projects that transform service delivery across sectors in Deloitte Australia. As well as his current role\, Dr. Lock has extensive experience in urban planning\, transport systems\, and digital analytics\, having worked with major cities worldwide. He holds a PhD in Spatial Data Science from UNSW and a Master of Research from University College London. \nCheck out Dr. Oliver’s LinkedIn. \n\n\n Florence Chua \nManaging Director\, PCMA APAC \n\n\n \n \n \n\n Florence is an accomplished business leader with a passion for exploring new cultures\, cuisines\, and knowledge. She believes that traveling and learning are essential for personal growth and professional success. Florence has worked across various industries\, including media\, events\, management and consulting\, where she has developed a strong acumen for business thinking\, problem-solving\, and relationship-building. Florence is focused on reflective thinking and meaningful connections. She strives to deliver excellence in everything she does and believes that positivity and authenticity are essential for building trust and fostering long-term relationships. \nCheck out Flo’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Tue\, 27 August 2024\nTime: 9:30am SGT | 10:30am KST | 11:30am AEST \nPlatform: Zoom Webinar \n\n[vc_btn title=”REGISTER NOW” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_qhN19oKiSUSQA9wSU1ixsw”] \n \n\n\n \n \n\n \n \n \n \n \n \n\n *AUD rates are indicative pricing only. Registration will be charged in USD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/pcma-apac-labs-webinar-whats-ai-doing-in-events/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2024/07/PCMA-Labs-Singapore-Banner-1920-x-1080-px.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Kuala_Lumpur:20240820T143000 DTEND;TZID=Asia/Kuala_Lumpur:20240820T183000 DTSTAMP:20260426T065013 CREATED:20240719T054232Z LAST-MODIFIED:20240909T090105Z UID:211604-1724164200-1724178600@www.pcma.org SUMMARY:PCMA APAC Labs\, Kuala Lumpur - Impact of AI on the workforce DESCRIPTION:We are excited to announce Scott Bales\, Technology & Innovation Guru\, as keynote speaker and Daniel Tjan\, Director of Business Innovation at Gevme\, for the upcoming free-to-attend PCMA APAC Kuala Lumpur Lab. \nJoin us as Scott Bales\, a dynamic force in today’s digital landscape\, provides invaluable insights and strategies to navigate the ever-evolving landscape of business events. Attendees will learn how to drive positive impacts using innovative technologies\, understand the importance of technological adaptability\, and gain actionable strategies for implementing digital transformations within their organisations. \nDaniel Tjan\, the innovative Director of Business Innovation at Gevme will delve into “Harnessing the Potential of Generative AI in Business Events”. Dive into the world of Generative AI and discover how this cutting-edge technology is revolutionising business events. He will demystify Generative AI\, explore its transformative impact on the industry\, and present real-world examples of its successful integration. Daniel will also lead hands-on exercises with the SPARK AI tool\, a cutting-edge platform for business event management. \nAttendees will also receive a special coupon for two months of access to SPARK Pro! \nBy attending this session\, participants will acquire: \n\nComprehensive Understanding: Develop a thorough understanding of AI on the workforce\, including its potential and limitations\, and how it specifically impacts business events.\nActionable Strategies: Obtain practical knowledge\, and actionable strategies via hands-on sessions to seamlessly integrate AI within your organisation\, driving innovation and enhancing competitiveness.\nResponsible Implementation: Gain insights into the ethical and responsible adoption of AI\, ensuring sustainable and beneficial outcomes for your organisation and stakeholders.\n\nJoin us in Kuala Lumpur for this enlightening free-to-attend Lab\, where you will gain valuable knowledge and strategies to stay ahead in the rapidly evolving digital era. \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Scott BalesDaniel Tjan\n \n \n \n \n Scott Bales \nTechnology & Innovation Guru\, Ovations \n\n\n \n \n \n\n Scott Bales\, a dynamic force in today’s digital landscape\, stands at the forefront of “The Digital Shift\,” an era of rapid innovation\, cultural evolution\, and technological transformation. As a visionary thinker\, Scott’s expertise lies in bridging the gap between the profound changes in behavior and culture prompted by digital advancements. His personal mission is to drive a positive impact on humanity by applying technologies. With over twenty years of global experience in innovation and implementation strategy\, Scott has become a renowned consultant and speaker. \nHe is celebrated for articulating groundbreaking ideas with compelling clarity and enthusiasm. Scott has worked globally with brands like Microsoft\, Google\, Deloitte\, Amazon\, VISA\, AIA\, and many more. His entrepreneurial journey includes a pivotal role as Chief Mobile Officer for Moven\, the pioneering digital bank\, earning him the title of a ‘Digital Warrior.’ Scott uniquely combines his deep understanding of human motivations with an intense passion for technology. In an era dominated by the digital revolution\, Scott advocates for technological adaptability and embodies it. His extensive involvement includes Advisory Boards and Counsels in Banking\, Diversity and inclusion\, Startup Accelerators\, and aligned non-profits\, firmly positioning him as a leader committed to shaping the future of business and technology. \nScott’s work was founded in his academic studies\, holding a Masters of Business\, Masters of Information Technology\, and post-graduate Business Law and published his works best-selling books “Mobile Ready: Connecting With The Untethered Consumer” and “Innovation Wars\,” which are vital resources for corporations seeking to implement impactful and successful innovation programs. His work continues to inspire and guide businesses navigating the ever-evolving digital era. \nCheck out Scott’s Linkedin.  \n\n\n Daniel Tjan \nDirector of Business Innovation\, GevMe \n\n\n \n \n \n\n Daniel Tjan is a visionary leader in business innovation\, renowned for his pioneering work in the field of Generative AI. With extensive expertise and a deep understanding of emerging technologies\, Daniel has been instrumental in guiding organisations towards harnessing the full potential of AI. His engaging keynote presentation promises to demystify the complexities of Generative AI\, making this advanced technology accessible and understandable. \nCheck out Daniel’s LinkedIn. \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Tue\, 20 August 2024\nTime: 2:30 – 6:30 pm\nVenue: Hyatt Kuala Lumpur Bukit Jalil \n\n\n Limited spots available – priority will be given to PCMA Members. A confirmation email with event specifics will be sent to confirm registrations nearer to the event date. \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcvent.me%2FgVBQKG%3FRefId%3DDelegate%20″] \n \n\n\n \n \n\n \n \n \n \n \n \n\n *AUD rates are indicative pricing only. Registration will be charged in USD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n IN COLLABORATION WITH URL:https://www.pcma.org/event/pcmaapaclabs-kuala-lumpur-aug-2024/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/07/PCMA-Labs-Header-KL.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20240725 DTEND;VALUE=DATE:20240727 DTSTAMP:20260426T065013 CREATED:20240722T095015Z LAST-MODIFIED:20240722T095015Z UID:211688-1721865600-1722038399@www.pcma.org SUMMARY:SACEOS\, Singapore MICE Forum 2024 DESCRIPTION:The Singapore MICE Forum (SMF) returns on 25-26 July 2024 at the Sands Expo and Convention Centre\, Level 4\, Roselle Simpor Ballroom – where Moments & Momentum converge to create a unique and unparalleled experience in our dynamic MICE industry! \nOrganised by SACEOS\, the Singapore MICE Forum is not just the industry’s choice thought-leadership and networking conference; it’s a celebration of the power of Moments and the unstoppable Momentum that defines the very best of our industry. \nNetwork in person with over 400 industry peers from Singapore and the region at the most important industry gathering of the year. Hear from an expert line-up of over 30 industry leaders on key topics such as such as AI\, Sustainability\, Talent\, Community\, Sales & Marketing and more. \nDon’t miss SMF 2024 and be inspired by the possibilities\, forge valuable connections\, and contribute to the collective drive that shape the landscape of business events! \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Daniel Tjan\n \n \n \n \n Daniel Tjan \nDirector of Business Innovation\, GevMe \n\n\n \n \n \n\n Daniel Tjan is a visionary leader in business innovation\, renowned for his pioneering work in the field of Generative AI. With extensive expertise and a deep understanding of emerging technologies\, Daniel has been instrumental in guiding organisations towards harnessing the full potential of AI. His engaging keynote presentation promises to demystify the complexities of Generative AI\, making this advanced technology accessible and understandable. \nCheck out Daniel’s LinkedIn. \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Thu-Fri\, 25-26 Jul 2024\nVenue: Sands Expo & Convention Center \n\n\n Limited spots available – priority will be given to PCMA Members. A confirmation email with event specifics will be sent to confirm registrations nearer to the event date. \n\n[vc_btn title=”REGISTER NOW” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fsaceos.org.sg%2Fsingaporemiceforum%2F%3Futm_source%3Dpcmasocial%26utm_medium%3Dsocial%26utm_campaign%3Dsmf”] \n \n\n\n \n \n\n \n \n \n \n \n \n\n *AUD rates are indicative pricing only. Registration will be charged in USD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/saceos-smf-2024/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/07/SMF-banner-PCMA.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Melbourne:20240718T083000 DTEND;TZID=Australia/Melbourne:20240718T110000 DTSTAMP:20260426T065014 CREATED:20240521T091051Z LAST-MODIFIED:20240613T131852Z UID:207608-1721291400-1721300400@www.pcma.org SUMMARY:PCMA APAC Labs\, Melbourne DESCRIPTION:Putting Generative AI to Work: Seizing Opportunities\, Managing Risks \nIn this session\, Peter Williams\, a leader and pioneer in all things digital and innovation\, will share practical insights to help you harness the power of generative AI whilst managing potential risks. Drawing on real-world case studies and his experience working with diverse organisations\, Peter will guide you in building AI capabilities\, deploying them safely\, creating value for your events business; delighting your clients and delegates. \n\n\n\nUnderstand the current state of generative AI adoption and the potential impact on\, and opportunities in\, the events industry.\nBuild AI capabilities through a learn-by-doing approach\, getting started with the high impact\, low risk and easy to implement opportunities.\nLearn effective governance frameworks to ensure data security\, privacy\, and confidentiality when implementing AI.\nDiscover the most useful AI tools and applications for events and learn how to deploy them successfully.\n\n\n\nMeetings and Events – Technology of the Future \nEncore’s Director of Innovation & Technology Procurement\, Daniel Lourenco\, will help us uncover the endless possibilities that AI technology holds for future meetings and events.  From design conceptualisation to seamless event delivery\, AI-powered tools are reshaping the business events industry landscape\, offering innovative solutions to streamline processes and enhance efficiency. \n\nExplore AI-powered technology for events\nDiscover upcoming future technologies\nImagine meeting rooms of the future\nEvaluate AI product advantages and disadvantages—is the investment worthwhile?\n\n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Peter WilliamsDaniel Lourenco\n \n \n \n \n Peter Williams \nChief Edge Officer\, Centre for the Edge at Deloitte Australia | Digital Pioneer \n\n\n \n \n \n\n Peter Williams is a dynamic and engaging speaker who excels at making complex topics like Generative AI simple\, accessible\, and practical. As a pioneer in digital innovation and the founder of Deloitte Digital\, Pete has been at the forefront of the rapid adoption and development of Generative AI since its inception. He currently leads teams creating cutting-edge apps and platforms giving him a hands-on understanding of the transformative potential of this technology. \nPeter is a sought-after speaker at numerous events for prestigious organisations such as Meta\, Deloitte\, and RMIT. In his presentations\, he explores how Generative AI is revolutionising the way we live\, work\, learn\, and play\, together with some fun exercises\, empowering his audiences to leverage the technology for their own success. \nCheck out Pete’s Linkedin. \n\n\n Daniel Lourenco\n \nDirector of Innovation & Technology Procurement\, Encore Event Technologies \n\n\n \n \n \n\n As the Director of Innovation & Technology Procurement in APAC\, Daniel oversees Encore’s technical solutions\, equipment\, and innovations to ensure that Encore is the industry leader and meets clients’ needs at every step of their event journey. \nHe is responsible for discovering\, developing\, procuring\, and installing technology and equipment. In doing so\, he works closely with global suppliers\, local venue partners\, and valued clients to deliver leading in-person and hybrid solutions. \nIn 1988\, he joined Encore as a trainee technician\, progressing through technical and production roles\, which has given him vast experience across the business and industry. \nWith over 20 years in the industry\, Daniel continues to be inspired and motivated by the outstanding events Encore delivers for its clients\, utilising the latest technological innovations and Encore’s production expertise to create memorable events that engage and amaze audiences. \nDan holds an Advanced Diploma in Live Production\, Theatre and Events\, an Advanced Rigging Licence\, and is certified in Hybrid+ Virtual Events. \nCheck out Daniel’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Thursday\, 18 July 2024\nTime: 8:30-11:00 am\nVenue: Melbourne CBD (Venue will be sent via email confirmation) \n\n\n Limited spots available – priority will be given to PCMA Members. A confirmation email with event specifics will be sent to confirm registrations nearer to the event date. \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000001OxMX”] \n \n\n\n \n \n\n \n \n \n \n \n \n\n *AUD rates are indicative pricing only. Registration will be charged in USD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/pcmaapaclabs-melbourne-ai-at-work/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/05/16-Jul-SYD-AI-at-Work-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Sydney:20240716T083000 DTEND;TZID=Australia/Sydney:20240716T110000 DTSTAMP:20260426T065014 CREATED:20240521T090950Z LAST-MODIFIED:20240607T025849Z UID:207605-1721118600-1721127600@www.pcma.org SUMMARY:PCMA APAC Labs\, Sydney DESCRIPTION:Radical Innovation: The Age of smart intelligence \nThe AI genie is well and truly out of the bottle and there is no way we are going to stuff it back in! \nTo effectively navigate the next decade\, it is an imperative for all of us to understand AI and how it is going to lead a revolutionary change in the way the event sector operates. AI is not just a technology challenge it is a people challenge as the work we do is in the process of radically changing. \n\n\n\nExplore the five different types of AI currently utilised in various industries.\nUnderstand the impact of AI on the workforce and talents at all levels of the business events industry.\nAnswer four vital questions every business should be engaging in to prepare now for what is still to come as the age of smart intelligence continues.\n\n\n\nMeetings and Events – Technology of the Future \nEncore’s Director of Innovation & Technology Procurement\, Daniel Lourenco\, will help us uncover the endless possibilities that AI technology holds for future meetings and events. From design conceptualisation to seamless event delivery\, AI-powered tools are reshaping the business events industry landscape\, offering innovative solutions to streamline processes and enhance efficiency. \n\n\n\nExplore AI-powered technology for events\nDiscover upcoming future technologies\nImagine meeting rooms of the future\nEvaluate AI product advantages and disadvantages—is the investment worthwhile?\n\n\n\n\n \n \n\n\n \n \n\n \n \n \n Early Access to SPARK: Business Events AI Powered by You \nProject Spark is a free education and development initiative was announced at IMEX Frankfurt by PCMA and Gevme on 24 May. \nProject Spark includes an AI tool aimed at helping you jumpstart routine event design and planning tasks\, content generation and marketing communications. Spark is designed to complement your skills and expertise\, not replacing them. \nThe waitlist for early access to Spark is growing. PCMA APAC Labs participants will gain early access to Spark on 1 June! \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Brad TwynhamDaniel Lourenco\n \n \n \n \n Brad Twynham \nFaculty @ SingularityU | Leadership\, Innovation & Resilience Expert \n\n\n \n \n \n\n Brad is not just a leadership and technology speaker; he is a world leading technology and leadership practitioner. A leader of leaders! \nFor the past thirty years he has built groundbreaking products that have disrupted the world’s largest corporations in the enterprise technology space\, has guided C-level executives in some of the biggest corporations around the world including Visa\, UBS and CBA through business transformation initiatives and collaborated with CEOs and Boards to cultivate adaptable cultures that nurture resilient and innovative people. \nFor the last ten years he has been involved in a significant number of AI based ventures in a range of industries from medicine\, legal\, enterprise computing and retail where he has advised Senior Executives from companies such as Minter Ellison\, Rio Tinto\, Roche and Endeavor Group on how to harvest the power of AI and mentors a portfolio of companies in various stages of development using AI to solve unsolvable problems. \nBrad’s unique storytelling ability and world view comes from the intersection of where technology meets tribal wisdom. As a proud Garigal man of the GuriNgai language group to the north of Sydney\, he brings together lessons from the world’s longest enduring culture and decades of experience in technology on how to lead and navigate the age of smart intelligence. \nCheck out Brad’s LinkedIn. \n\n\n Daniel Lourenco\n \nDirector of Innovation & Technology Procurement\, Encore Event Technologies \n\n\n \n \n \n\n As the Director of Innovation & Technology Procurement in APAC\, Daniel oversees Encore’s technical solutions\, equipment\, and innovations to ensure that Encore is the industry leader and meets clients’ needs at every step of their event journey. \nHe is responsible for discovering\, developing\, procuring\, and installing technology and equipment. In doing so\, he works closely with global suppliers\, local venue partners\, and valued clients to deliver leading in-person and hybrid solutions. \nIn 1988\, he joined Encore as a trainee technician\, progressing through technical and production roles\, which has given him vast experience across the business and industry. \nWith over 20 years in the industry\, Daniel continues to be inspired and motivated by the outstanding events Encore delivers for its clients\, utilising the latest technological innovations and Encore’s production expertise to create memorable events that engage and amaze audiences. \nDan holds an Advanced Diploma in Live Production\, Theatre and Events\, an Advanced Rigging Licence\, and is certified in Hybrid+ Virtual Events. \nCheck out Daniel’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Tuesday\, 16 July 2024\nTime: 8:30-11:00am\nVenue: Sydney\, Australia (Venue will be sent via email confirmation) \n\n\n Limited spots available – priority will be given to PCMA Members. A confirmation email with event specifics will be sent to confirm registrations nearer to the event date. \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000001OxMX”] \n \n\n\n \n \n\n \n \n \n \n \n \n\n *AUD rates are indicative pricing only. Registration will be charged in USD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/pcmaapaclabs-sydney-ai-at-work/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/05/16-Jul-SYD-AI-at-Work-3.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20240415 DTEND;VALUE=DATE:20240417 DTSTAMP:20260426T065014 CREATED:20230913T142553Z LAST-MODIFIED:20240117T194823Z UID:193131-1713139200-1713311999@www.pcma.org SUMMARY:The Business of Events 2024 DESCRIPTION:Together\, we will shape the next horizon.  \nThe Business of Events is where you will meet and join a like-minded community of relentless innovators and trailblazers who thrive on creating meaningful human connections and leverage events masterfully to drive business growth and social change.  \nWe will explore new thinking and research on changing consumer behaviours; delve into the art and science of human engagement\, including the latest technologies to enable delightful event experiences.  \nThe most pressing issues will be dissected – equipping you with diverse approaches and tools to stay ahead in leading multi-generation and hybrid teams and organisations. Engage in authentic dialogues on new business models; measurements of success and lessons learnt.   \nConnect with accomplished leaders and network with some of the brightest young sparks to enable purposeful conversations and collaborations.  \nWhether you’re seeking a fresh perspective\, an innovative approach\, or a supportive community\, The Business of Events is designed to be the place to unlearn and relearn\, to forge a new horizon together\, as we become – Unbound.  URL:https://www.pcma.org/event/the-business-of-events-2024/ LOCATION:Marina Bay Sands\, Singapore\, 10 Bayfront Ave\, 018956\, Singapore CATEGORIES:APAC (Asia Pacific),PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/09/BOE-1200x500-2.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20240219 DTEND;VALUE=DATE:20240221 DTSTAMP:20260426T065014 CREATED:20231206T011254Z LAST-MODIFIED:20240117T023609Z UID:198085-1708300800-1708473599@www.pcma.org SUMMARY:PCMA @ AIME 2024 Melbourne DESCRIPTION:PCMA will be attending AIME 2024! ​ \n​Mon\, 19 Feb – PCMA education session  ​ \n​Tue\, 20 Feb – PCMA Networking Breakfast  \nMore details to be shared soon. ​ \n​Join us! \n\n\n \n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n\n Event Details \nDate: Monday & Tuesday\, 19 & 20 February 2024\nTime: TBC  [ SAVE THE DATE ]\nVenue: Melbourne Convention & Exhibition Centre \n\n\n Limited spots available – Priority will be given to PCMA Members. An email will be sent to you to confirm your registration and secure your spot. \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n\n OUR PARTNERS URL:https://www.pcma.org/event/pcma-at-aime-2024/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2023/12/Website-Featured-Page-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Hong_Kong:20240125T123000 DTEND;TZID=Asia/Hong_Kong:20240125T160000 DTSTAMP:20260426T065014 CREATED:20231204T064900Z LAST-MODIFIED:20240111T072338Z UID:197886-1706185800-1706198400@www.pcma.org SUMMARY:PCMA APAC Insider - HongKong DESCRIPTION:Behind-The-Scenes Event Experience\n\n\n 🔓 Get ready to unlock the secrets of event success at PCMA APAC Insider! Step into a world where events transcend boundaries and become powerful catalysts for business growth and community engagement. \nTogether with the Great Entertainment Group\, we’re taking learning and fun to another level. Don’t miss this opportunity to network\, learn\, and play all in one incredible day at AIA Carnival. \nWhat to expect at PCMA APAC Insider @ AIA Carnival: \n\n📝 Gain insights from a seasoned industry expert. The Great Entertainment Group\, mastermind of the AIA Carnival\, and key stakeholders will share their insights on why and how they activate and engage the community for brand marketing and growth.\n👀 Get ready to go on a behind-the-scenes tour and see events like never before! Get access to the very limited spots of specially curated experiences at the Carnival and learn how the magic unfolds.\n🎡 Embark on a joyful journey at the Carnival! Relish in the many delights of the Carnival post-PCMA APAC Insider with your family\, friends\, and colleagues at a discounted rate.\n🤝🏻Connect and expand your network with like-minded individuals\, professionals\, and leaders in the event industry. Share your experiences\, exchange ideas\, and build meaningful relationships that will enrich your personal life\, foster collaborations\, and enhance your professional development.\n\nDesigned specifically for event professionals\, the PCMA APAC Insider event will equip you with the knowledge and insights you need to take your events to the next level. \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” align=”center” css_animation=”none” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0S4x000005imQc”]\n \n \n \n\n\n \n \n\n \n \n \n \n\n \n \n \n \n\n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n\n Event Details \nDate: Thursday\, 25 January 2024\nTime: 12:30 pm to 4:00 pm  [ SAVE THE DATE ]\nVenue: Central Harbourfront Event Space\,
9 Lung Wo Road\, Central \n\n\n Limited spots available – Priority will be given to PCMA Members. An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot. \n\n \n \n\n\n \n \n\n \n \n \n Speakers \n\n\n \n \n \n \n Leah HowardRobyn Joseph\n \n \n \n \n Leah Howard \nGlobal Co-Head of Marketing\, UBS Investment Bank \n\n\n \n \n \n\n As Global Co-Head of Marketing\, Leah is responsible for creating and accelerating UBS Investment Bank’s global portfolio of marketing activities; from thought leadership\, product and digital marketing\, to conferences\, roadshows and events across the US\, EMEA and Asia Pacific. \nWith over 25 years of experience working in Europe\, the US and Asia\, Leah is a recognized voice in the financial services marketing industry.  She has deep expertise in content marketing and amplification\, sponsorship\, event management\, brand strategy\, ROI and success measurement\, marketing technology and innovation. \nLeah leads a large global team and is a strong champion for female leadership and diversity – sharing powerful insights is her inspiration. \nShe lives in Hong Kong with her husband\, three children\, two dogs and cat. In her free time\, Leah likes to experiment in the kitchen\, spend time on the water and hike in HK’s beautiful country parks. \n\n\n Robyn Joseph \nChief Operating Officer\, Great Entertainment Group (GEG) \n\n\n \n \n \n\n For more than 20 years Robyn has provided Government Relations and Stakeholder Engagement counsel to organisations across Asia. Since joining the Great Entertainment Group (GEG)\, Robyn has been the Chief Operating Officer\, working closely with all branches of Government. This role includes responsibility for compliance with regulation to ensure each event’s safety. \nRobyn also works as part of a broader team within GEG responsible for stakeholder development and communication.  GEG has a strong community ethos that supports accessibility\, inclusion\, and opportunity for all.  Robyn and GEG’s stakeholder team\, use their corporate\, government\, charity\, foundation and community networks to facilitate the resources and opportunities needed\, so that many organisations can participate as part of a bigger community experience. \nRobyn has a Bachelor of Business Communication from QUT in Brisbane Australia. \n\n\n \n \n \n \n\n Register your interest to attend the course by filling in the form below.\n*All fields are necessary.  \n\n\n \n \n PCMA Tribe & Thrive Sydney\, Australia\n \n \n Name(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Email(Required)Company(Required)Job Title(Required)\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n \n\n OUR PARTNERS \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n\n \n \n \n\n \n \n \n\n \n \n \n \n \n\n\n \n \n\n \n \n \n \n \n \n\n \n \n \n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n What is PCMA APAC Insider? \nExplore the ever-changing realms of business\, community engagement\, and brand loyalty with the PCMA APAC Insider. This event is a guide\, helping professionals to stay ahead in industry trends. In an industry that is constantly evolving\, the significance of events has become pivotal\, serving as a gateway to a deeper understanding of their strategic role in driving business development\, fostering essential connections\, generating leads\, and nurturing brand loyalty. The PCMA APAC Insider is exploration of innovation\, where we uncover the transformative power of events and their impact on shaping the future of business in the Asia-Pacific region. URL:https://www.pcma.org/event/pcma-apac-insider/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2023/12/Website-Featured-Page-1-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20231212T160000 DTEND;TZID=Asia/Shanghai:20231212T180000 DTSTAMP:20260426T065014 CREATED:20231212T220000Z LAST-MODIFIED:20231227T083349Z UID:194970-1702396800-1702404000@www.pcma.org SUMMARY:PCMA Tribe & Thrive Singapore DESCRIPTION:Where Community\, Growth\, and Wellness Converge\n\n\n \n \n \n\n Tribe & Thrive –  a year-end event to gain valuable insights\, discover wellness\, cultivate a greater sense of community\, and gain self-awareness. \n\n\n Join PCMA Tribe & Thrive to focus your wellness journey! Our event is designed for professionals like you who are seeking to discover the secrets to a healthier\, more balanced lifestyle for you and your team. \nHere’s what you can expect: \nWellness Discussion with Jana Dawson \nJoin us for an insightful session addressing the challenges of navigating workplace uncertainties. As expectations for high performance persist\, we recognize the need to recharge and prioritize overall well-being. Explore evidence-based strategies rooted in Positive Psychology to boost energy levels and enhance your resilience. \n\nRecognise the symptoms\, noticing what my body is telling me\, what signals my emotions\, my reactions are telling me.\nRecharge: once I notice and recognise what I am experiencing\, I can choose to do things that recharge my emptying batteries.\nReset: find ways to sustain my energy level\, small actions or habits that are easy to do\n\nWellness Activities with Karu and Sammantha \nExplore restful activities to enhance your well-being during the workday with Desk Yoga and Sound Meditation. \nDesk Yoga\nDesk yoga is a style of yoga designed to be done while working at an office. Desk yoga postures aim to alleviate common problems people experience from being seated at a desk all day\, including; poor posture\, a tight neck\, sore backs and tight hips. \nSound Meditation\nSound meditative practice involving the use of resonant instruments. This creates an immersive sound that fills the space and the body\, aiming to help people relax and let go of stress\, anxiety\, or other worries and concerns. Participants report feeling deeply relaxed after sound baths\, which may have health benefits. \nNetwork before the year ends!\n\nConnect and grow with a tribe of like-minded individuals\, professionals\, and leaders in the event industry. Share your experiences\, exchange ideas\, and create meaningful relationships that will enrich your personal life\, create collaborations\, and promote your professional development. \nDon’t miss out on this incredible opportunity—secure your spot at PCMA Tribe & Thrive today! Together\, let’s discover wellness\, engage in transformative activities\, and connect and grow as event professionals. Your well-being awaits! \n\n\n \n \n \n\n\n \n \n\n \n \n \n \n\n \n \n \n \n\n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n\n Event Details \nDate: Tuesday\, 12th December 2023\nTime: 4:00 pm to 6:00 pm  [ SAVE THE DATE ]\nVenue: Singapore (Actual venue will be informed via email) \n\n\n Limited spots available – Priority will be given to PCMA Members. An email will be sent to you to confirm your registration and secure your spot. \n \n\n \n \n\n\n \n \n\n \n \n \n Speakers & Facilitators \n\n\n \n \n \n \n Jana DawsonEl KwangKaru NanithiSammantha Yue\n \n \n \n \n Jana Dawson \nHead of Academic/Corporate Content Development: The School of Positive Psychology \n\n\n \n \n \n\n Jana is a master facilitator who is able to connect with participants of all levels with an exceptional level of empathy and sensitivity towards their learning needs. Her multidisciplinary background in organisational and intercultural communication\, positive psychology\, coaching and mindfulness has fashioned her expertise in developing and delivering evidence-based\, culturally applicable programmes in numerous organisations. \nAs a positive psychology practitioner and coach\, she advocates a strengths-based approach in guiding individuals\, teams and organisations to develop positive behaviours that cultivate resilient and flourishing cultures. \nJana has worked with organisations of all sizes\, including Standard Chartered\, Meta\, Singtel\, PayPal\, A*STAR and National Heart Centre Singapore\, among many others. \nJana completed her Post Graduate Diploma in Organisational Psychology and Leadership and earned her Master of Science in Applied Positive Psychology at the Anglia Ruskin University (UK) with a focus on Positive Organisational Behaviour. \nCheck out Jana Dawson’s LinkedIn Profile HERE. \n\n\n El Kwang \nFounder & Chief Engager of BEAM \n\n\n \n \n \n\n El Kwang is the Founder and Chief Engager of BEAM\, a content creation and experience design agency in Singapore\, Thailand and Australia with a community of 14\,000 business professionals. \nWith an illustrious career spanning more than two decades in the hospitality and business event sectors\, El is dedicated to facilitating impactful cross-cultural learning experiences. As a certified Positive Psychology Practitioner\, he adeptly leverages this expertise to instil a resilient “possibility” mindset in the design of experiences for high-performing teams. \nNotably\, El’s passion for business events extends to his service on the global and ANZ boards of SITE (Society for Incentive Travel Excellence) alongside with his commitment as a volunteer facilitator to PCMA APAC labs. \nCheck out El Kwang’s Linkedin Profile HERE. \n\n\n Karu for Sound Meditation \nDirector of Wellness at Marina Bay Sands \n\n\n \n \n \n\n Karu is a connection catalyst\, wellness\, sound bath therapist\, yoga teacher and scenting specialist. Through two decades of teaching Sound Journey\, breath work and mindful living\, Karu embodies progressive knowledge while positively influencing and empowering others. \nHe is passionate about teaching the art of slowing down by creating soul-expanding experiences for both himself and the people around him by inspiring others with kindness\, compassion\, empathy\, and care. \nSound Bath Meditation: In this sound bath session\, we will use intentional use of sound to facilitate a shift in consciousness. It is a meditation that is guided by sound rather than words. In this state\, the mind is open and uninhibited; the body can rest and heal. We shift our subtle awareness to sensory perceptions\, and how it interacts with our inner reality. The experience is highly subjective\, and it will be different for each person\, each time. There is no ‘typical attendee’. With this in mind\, we don’t assume any. \n\n\n Sammantha for Desk Yoga \nYoga Teacher \n\n\n \n \n \n\n Sammantha is an artist\, performer as well as a certified yoga instructor represented by The Dance Circus(TDC). She graduated with a BA (Hons)in Dance from LASALLE College of The Arts and has been dancing professionally for 7 years with a local contemporary dance company. Her shift towards wellness and yoga stemmed from her interest in the roles bodies play and the evolution through different forms of practices. She uses her knowledge in Dance to influence the way she coaches yoga — grace\, flow & precision. \n\n\n \n \n \n \n\n \n \n \n \n\n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n \n PCMA Tribe & Thrive Singapore\n \n \n Name(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Email(Required)Company(Required)Job Title(Required)Wellness Activities1. Desk Yoga. Desk yoga is a style of yoga designed to be done while working at an office. Desk yoga postures aim to alleviate common problems people experience from being seated at a desk all day\, including; poor posture\, a tight neck\, sore backs and tight hips.2. Sound Meditation. Sound meditative practice involving the use of resonant instruments. This creates an immersive sound that fills the space and the body\, aiming to help people relax and let go of stress\, anxiety\, or other worries and concerns. Participants report feeling deeply relaxed after sound baths\, which may have health benefits.Which activity would you like to participate (choose one only)(Required)\n \n \n Desk Yoga\n \n \n \n Sound Meditation\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n OUR PARTNERS \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n \n PCMA Tribe & Thrive Singapore\n \n \n Name(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Email(Required)Company(Required)Job Title(Required)Wellness Activities1. Desk Yoga. Desk yoga is a style of yoga designed to be done while working at an office. Desk yoga postures aim to alleviate common problems people experience from being seated at a desk all day\, including; poor posture\, a tight neck\, sore backs and tight hips.2. Sound Meditation. Sound meditative practice involving the use of resonant instruments. This creates an immersive sound that fills the space and the body\, aiming to help people relax and let go of stress\, anxiety\, or other worries and concerns. Participants report feeling deeply relaxed after sound baths\, which may have health benefits.Which activity would you like to participate (choose one only)(Required)\n \n \n Desk Yoga\n \n \n \n Sound Meditation\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n OUR PARTNERS URL:https://www.pcma.org/event/pcmaapac-sg-tribe-and-thrive/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/10/PCMA-TRibe-SG.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Sydney:20231207T090000 DTEND;TZID=Australia/Sydney:20231207T110000 DTSTAMP:20260426T065014 CREATED:20231012T040916Z LAST-MODIFIED:20231120T060328Z UID:194235-1701939600-1701946800@www.pcma.org SUMMARY:PCMA Tribe & Thrive Sydney DESCRIPTION:Where Community\, Growth\, and Wellness Converge\n\n\n \n \n \n\n Tribe & Thrive –  a year-end event to gain valuable insights\, discover wellness\, cultivate a greater sense of community\, and gain self-awareness. \n\n\n In our dynamic community\, we’re committed to enhancing every facet of your life\, from self-care to self-improvement. \nOur year-end event will explore topics such as self-improvement\, wellness\, and connecting with a vibrant community that fosters growth through meaningful connections. Engage with passionate individuals and ignite conversations that spark collaboration and purpose. \n\nDiscover Wellness: Discover the secrets to a healthier\, more balanced lifestyle. Discover well-being insights from our expert.\nEngage in wellness activities: Engage in exciting and rejuvenating activities that cater to your mind\, body\, and soul as you immerse yourself in wellness.\nConnect and grow: Make connections with like-minded individuals\, professionals\, and leaders. Develop meaningful relationships\, spark collaborations\, and promote personal and professional development.\n\n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” align=”center” css_animation=”none” link=”url:%23gform_wrapper_146″]\n \n \n \n\n\n \n \n\n \n \n \n \n\n \n \n \n \n\n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n\n Event Details \nDate: Thursday\, 7th December 2023\nTime: 9:00am to 11:00 am  [ SAVE THE DATE ]\nVenue: Sydney Australia (Actual venue will be informed via email) \n\n\n Limited spots available – Priority will be given to PCMA Members. An email will be sent to you to confirm your registration and secure your spot. \n \n\n \n \n\n\n \n \n\n \n \n \n Speakers \n\n\n \n \n \n \n Sally McGrathKatherine Droga\n \n \n \n \n Sally McGrath \nFounder: Health that Heals \n\n\n \n \n \n\n Sally McGrath is a passionate advocate for mental health and well-being\, with a personal journey that has fueled her dedication to raising awareness about the often-overlooked issue of burnout. Having faced burnout multiple times herself\, Sally is now on a mission to shed light on this pervasive problem and help others prevent and overcome it. \nSally’s own experiences with burnout have given her unique insights into the challenges it presents and the toll it can take on individuals’ physical and emotional health. She understands the shame and stigma that often surround burnout\, which can prevent individuals from seeking help and support. \nWith a deep commitment to promoting mental wellness\, Sally has become a vocal advocate for change. She believes that cultural expectations and societal pressures are significant contributors to the alarming rise in burnout statistics\, and she is dedicated to addressing these underlying issues. \nSally McGrath is a beacon of hope for those who have experienced burnout and those looking to prevent it. Through her work in education\, awareness\, and prevention strategies\, she is helping individuals and organisations build healthier\, more resilient communities. Sally’s story is one of resilience\, determination\, and a profound commitment to making a positive impact on the lives of others. \nCheck out Sally McGrath LinkedIn Profile Here \n\n\n Katherine Droga \nFounder: Droga & Co.\, Well Traveller\, Wellness wander\, Wellness Tourism Summit \n\n\n \n \n \n\n Katherine Droga has established multiple successful global platforms in the wellness industry. \nHer consultancy firm\, Droga & Co.\, specializes in sustainable strategies and capacity building for destinations\, tourism experiences and events worldwide. \nKatherine has worked for over 25 years in the tourism and media industries including Tourism Australia for over a decade. She is proud to be the Chair of the Global Wellness Institute’s Tourism initiative\, advisor to the Transformational Travel Council\, and the Australian Ambassador for Global Wellness Day. \nCheck out Katherine Droga’s LinkedIn Profile Here \n\n\n \n \n \n \n\n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n \n PCMA Tribe & Thrive Sydney\, Australia\n \n \n Name(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Email(Required)Company(Required)Job Title(Required)\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n \n\n OUR PARTNERS URL:https://www.pcma.org/event/pcmaapac-syd-tribe-and-thrive-2/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/10/PCMA-TRibe-SG-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20230927T093000 DTEND;TZID=Asia/Singapore:20230927T120000 DTSTAMP:20260426T065014 CREATED:20230721T062939Z LAST-MODIFIED:20230914T031917Z UID:190230-1695807000-1695816000@www.pcma.org SUMMARY:PCMA APAC Labs\, Singapore - Guiding Principles in Experience Design: Six Truths for Innovative Engagement Strategies DESCRIPTION:Discover the Six Truths for Innovative Engagement Strategies to elevate your engagement game! \n\n\n What are the Six Truths for Innovative Engagement Strategies? How can you apply them into elevating your engagement experience? \n\n\n \n \n \n\n Guiding Principles in Experience Design: Six Truths for Innovative Engagement Strategies.  \n\n\n Get ready to revolutionise your engagement approach of the six truths that go beyond mere trends! Join us this 29 August as we:  \n\nDive into these Six Truths; \nHear from industry leaders about their definition of innovative engagement; and \nEmbark on peer-to-peer exploration on the application of the truths to your own engagement game.\n\n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” link=”url:%23registration”]\n \n \n \n\n\n \n \n\n \n \n \n \n\n \n \n \n \n\n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n\n Event Details \nDate: Wednesday\, 27 September 2023\nTime: 9:30am – 12:00pm SGT  [ SAVE THE DATE ]\nVenue: Singapore (Actual venue will be informed via email) \n\n\n Limited spots available – priority will be given to PCMA Members. An email with specifics will be sent to you to confirm your registration and secure your spot.\n \n\n \n \n\n\n \n \n\n \n \n \n \n\n \n \n \n \n\n What our participants have to say about PCMA APAC Labs in June: \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n \n \n It’s amazing to realize the potential of AI in enhancing efficiency. I even created a task list to use Spark that can improve my team’s productivity. My first PCMA Labs experience was fantastic – great topics and terrific networking opportunities with like-minded professionals. \n Kym De Britt\, Chief Executive Officer\, Australian Dental Association \n\n \n \n “Today’s session highlighted the potential of AI technology in our industry\, urging us to embrace new tools and skills for improved productivity. PCMA Labs provide a valuable opportunity to connect with knowledgeable professionals and enhance the events landscape.” \n Zarina Othman\, Head of Operations\, Asia\, European Society of Medical Oncology \n\n \n \n I can imagine using Spark in our workflow as part of our daily tasks eventually. It was nice to know what is available out there and PCMA Labs condensing a variety of useful information about AI together makes it easier for us in the community to absorb it. \n Jane Saunders\, Director Of Operations\, MCI Hong Kong & Macau \n\n \n \n “AI is the way forward for every industry\, and it’s wonderful to witness Spark’s potential in my workflow to make my day-to-day work easier. I thoroughly enjoyed my experience at PCMA Labs\, catching up with familiar faces\, and networking with peers from the industry.” \n Emma Scown\, Strategic Experiences Consultant\, Salesforce \n\n \n \n “Today’s session was an informative and eye-opening experience\, providing clarity on AI and its opportunities. PCMA Labs showcased Spark’s potential in the MICE industry from vetting legal contracts to crafting emails and agenda. We are exceptionally happy to partner with PCMA on the series of PCMA labs to get together with industry partners.” \n Genevieve Lim\, Director – MICE Management\, Marina Bay Sands \n\n \n \n AI is here to stay\, and it will continue to improve our work and lives. While Spark has the potential to improve my workflow\, deeper exploration of real-life applications is necessary. The knowledgeable speakers at the Labs pleasantly surprised me with their in-depth dive\, providing clear real-life examples of AI and interesting tools for practical use. \n Eric Chew\, Digital Director & Account Director\, Agenda Consulting \n\n \n \n PCMA Labs offers practical guidance on utilizing AI for industry benefits\, emphasizing the importance of human touch and reducing workload while enabling deeper content refinement. \n Erica Seo\, Director\, Business Strategy – APAC / Managing Director\, George P Johnson Experience Marketing \n\n \n \n “AI is not going to replace us; it enhances productivity and lets us focus on more important tasks. It’s interesting to see Spark’s capabilities in generating content\, and its recap video feature is especially intriguing for me to capture information.” \n William Gunner\, Senior Event Producer\, Lateral Events \n\n \n \n It’s exciting to know that there are readily available AI technologies for us to utilize. I am thrilled by Spark’s potential and its ability to save us a significant amount of time. Timely topic for us\, and fantastic networking opportunities to reconnect with my PCMA colleagues. \n Julie McGraw\, Managing Director\, GEMS Event Management Australia \n\n \n \n Today’s session was enriching\, bringing together professional from diverse industries providing different perspectives. I was impressed with the quality of the content Spark generated\, and happy to be able to meet and exchange experiences with fellow educators. \n Jeslin Wee\, Senior Education Specialist\, Ngee Ann Polytechnic \n\n \n \n The interactive session on Project Spark and its transformative power in the field of event management was truly eye-opening. The energy in the room was fantastic\, and the diverse global audience made it an enriching experience. Kudos to the moderator and speakers for an exceptional session. \n David Blansfield\, Executive Vice President\, Northstar \n\n \n \n Discovering AI’s impact was eye-opening. Project Spark excites me with time-saving efficiency\, benefiting juniors and streamlining solutions for seniors. PCMA Labs offers opportunities to reconnect\, learn\, and explore AI’s potential. \n Karine Koh\, Managing Director\, Asia & Oceania\, ARHT \n\n \n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” align=”center” link=”url:%23registration”]\n \n \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers \n\n\n \n \n \n \n Adam PiperdyMichael Ma\n \n \n \n \n Adam Piperdy\n \nFounder and Chief Experience Officer of Unearthed Productions  \n\n\n \n \n \n\n Adam Piperdy is the Founder and Chief Experience Officer of Unearthed Productions\, one of Singapore’s leading event planning and management companies.    Before being known as the go-to authority in the events industry\, he spent 7 years helming the number one evening show on Singapore radio. Together with his fellow radio DJ\, he took home the Guinness World Record for the longest marathon radio music show by a duo in 2015.    He continues to apply the art of entertainment and audience engagement in his unique approach to event planning and management today. Along with his dedicated team of equally talented event specialists\, Adam is passionate about creating event experiences centred around human connections.  \nCheck out Adam’s LinkedIn  \n\n\n Michael Ma\n \nAssistant Chief Executive\, Sentosa Development Corporation  \n\n\n \n \n \n\n Mr Michael Ma\, Assistant Chief Executive\, Sentosa Development Corporation   \nMichael currently oversees Technology and Place Management in Sentosa as the Assistant Chief Executive Officer of Sentosa Development Corporation (SDC). As a member of SDC’s senior management team\, he is closely involved in the key growth and developmental areas of sustainability and the continual reinvention of Sentosa as a precinct loved by visitors and locals alike.   \nPrior to joining SDC\, Michael served for 28 years in various key Command and Staff appointments in the Ministry of Defence and the Singapore Armed Forces. Apart from being deployed to Afghanistan for seven months\, his other highlight was serving as the Chief Artillery Officer.   \nIn his free time\, Michael reads\, runs and tries his best to be a decent golfer.  \nCheck out Michael’s LinkedIn  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n \n\n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/pcmalabapac-sg-experience-design/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/06/PCMA-Labs-APAC-SG_27-Sep.2.png END:VEVENT END:VCALENDAR