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Winter Education Event – The 4 Es of Engagement

February 17, 2022 @ 3:00 pm4:00 pm CST

The 4 Es of Engagement:
How to Create Content that Moves Your Audience to Action

Whether you’re reaching a medical, corporate, or trade show audience, smart content marketing can build the credibility of your brand while gaining the loyalty of your audience. In an ever more saturated media landscape, your content needs to break through the noise and provide real value to your audience in order to tie back to your business goals.

Zontee Hou | Columbia University School of Professional Studies


In this session, digital marketing expert Zontee Hou shares case studies that demonstrate the four types of content that engage your audience, and she shows how to translate that engagement into business results. Learn key takeaways that will allow you to start planning and deploying more effective content marketing today.


Preview Zontee on our Facebook Page:

Learner Outcomes: 

  • Develop a framework for brainstorming engaging, effective content
  • Describe how to tie content to your business goals and calls-to-action
  • Discuss how to develop persuasive content that works for channels from social media to experiential events


12 pm – 2 pm: Board Meeting
2 pm : Registration Opens

2 pm – 3 pm: Committee Meeting

3 pm – 4 pm:  Education Event

4 pm – 5 pm: Reception


Planners who wish to be hosted for this event can apply here.


Sponsorships are still available for this and future GMC events! View the opportunities here.


Thank You to our Host Partner:
Embassy Suites Chicago Downtown Magnificent Mile | The Magnificent Mile
Chicago Downtown Magnificent Mile


***Proof of Vaccine will be required for this event, per City of Chicago Ordinance.  



February 17, 2022
3:00 pm– 4:00 pm
Event Categories:


Embassy Suites Chicago Magnificent Mile
511 N Columbus Dr.
Chicago, IL 60611 United States
View Venue Website

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