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Webinar: Virtual is Vital: Event Strategy, Design and Engagement

June 2, 2020 @ 1:00 pm2:00 pm CDT


While the attraction of in-person events remains strong, don’t underestimate the opportunity to connect your members, expand audiences and extend the conversation with quality content in a virtual event.

In this session, the presenters will discuss two case studies: rapidly converting a face-to-face meeting to a virtual event within 3.5 weeks, and the steps they are taking to use traditional face-to-face experience and event design strategy tools to plan for a hybrid event at the in-person fall conference and the contingency for a virtual-only event. Whether as a replacement for or a means to enrich a physical event, virtual conferences still can deliver powerful results.

Speaker: Victoria Fanning, CMP, DES
Victoria is the Sr. Manager of Online Events at the Medical Group Management Association (MGMA). Previously, she held the position of Director of Online Conferences at EDUCAUSE, a technology association, and before that time, was a face-to-face meeting planner for more than a decade.

She supports MGMA’s efforts to build integrated and dynamic online learning experiences for its customers and members. She oversees their online events portfolio and helps plan, produce, execute and evaluate hybrid conferences, standalone online events and numerous webinars. These events require the use of webinar conferencing software, online conference centers, virtual exhibit halls and online sponsor spaces. Her penchant for consistently improving webinars and online seminars to create a best-of-class experience, as well as piloting new ways to integrate online and face-to-face conference elements, has kept her at the forefront of the industry.

Speaker: Megan Finnell, CMP
Megan is an award-winning event design strategist with a varied and diverse background in the performing arts and the delivery of large-scale conferences. With a Bachelor of Music in Vocal Performance from TCU, Megan blends art and science in all her work. With over 15 years in the event industry, Megan has taken a leading role in pushing the boundaries for crafting impactful experiences for organizations and their participants. In her current role as Director, Meetings & Conferences with Medical Group Management Association (MGMA) Megan has developed new methods of delivering deep human-to-human engagement, leading to her being honored as one of Smart Meetings Magazine’s Planners of the Year for 2019 and PCMA Visionary Awards 2020 Event Designer of the Year finalist. Megan also sits on the Rocky Mountain PCMA Board of Directors as 2020 President Elect and serves on the Visit Denver Customer Advisory Board. Megan is a passionate musician, art advocate, mountain lover, and mom.


June 2, 2020
1:00 pm– 2:00 pm
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