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Webinar: Understanding “Digital First” Event Production

July 14, 2020 @ 1:00 pm2:00 pm CDT


While many industries have struggled to go online in the wake of the COVID-19 pandemic, esports is experiencing a massive boom as they return to their roots as a digital-first event ecosystem. Drawing on a mix of academic theory and real-world examples, Gary Gonzalez will explain how emerging technology and dramatic shifts in audience consumption habits have created a billion-dollar online industry. Attendees will walk away with an understanding of what esports are, how they engage their audiences in a digital-first ecosystem and what it means for event professionals in a changing world.

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Speaker: Gary Gonzalez
An audience obsessed, data-driven marketer clinging to the belief that good advertising is a blend of art and science, Gary is the managing partner and director of strategy at Convoke, a Seattle-based marketing consultancy focused on gaming, esports and tech. A first-generation Hispanic-American, Gary is a member of the Latino business leadership group The Alumni Society and holds a master’s degree in integrated marketing communication from Northwestern University.


July 14, 2020
1:00 pm– 2:00 pm
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