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Webinar: Turn Your Conference into a Content Machine

November 19, 2019 @ 1:00 pm2:00 pm CST


Organizations spend extensive time and resources assembling top industry professionals to deliver education sessions and today there are so many ways to utilize conference content to drive engagement and revenue. In this webinar, we’ll discuss how to best capture content that will not only increase your revenue, but increase the value for your participants. Get your producer hat on as we consider content in new and fresh ways which lead to creating products and services from your conference content that users will see as a necessity.

Learning Objectives:

  • Discuss how to utilize your conference content to create numerous products and services to engage your members.
  • Analyze how your conference content fits into your Organization’s overall content strategy.
  • Illustrate the best ways to create a sustainable digital educational program.


1.0 Clock Hour
DOMAIN G: Meeting or Event Design


Brought to you by:

Presenter: Tracy King, MA, CAE
CEO and Chief Learning Strategist

As Chief Learning Strategist & CEO of InspirEd, Tracy King leverages her more than 20 years in workforce development consulting with organizations on education strategy and learning design. Tracy is the author of Competitive Advantage, and she advises on how to grow reliably profitable and sustainable continuing education programs that transform learners. Tracy specializes in the intersection of learning science and technology. She’s a thought leader, Forbes Council Member, master learning designer and DELP Scholar.


Presenter: Celess Tyrell
Director of Online Learning and Innovation, ANNA

As Director of Online Learning for multiple specialty nursing organizations, Celess Tyrell oversees clients’ online learning efforts, social media, and online professional networking communities. She has worked with non-profit associations for 15 years, has been involved in associations’ leadership development and strategic planning, and has helped associations integrate their communications as it relates to educational content.


November 19, 2019
1:00 pm– 2:00 pm
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PCMA Education