Loading Events

« All Events

  • This event has passed.

Webinar: Thinking beyond the Room: Creating enduring and valuable content from your experiences

June 23, 2021 @ 11:00 am12:00 pm CDT


Business event strategists tend to create experiences for audiences who are engaging in real time, resulting in fleeting content for a one-time use. What if we thought about events and experiences as content generators that produce enduring, engaging content that can be used for other purposes such as content marketing? Join Joe Lovett, Strategic Marketing Consultant and 7 Change Actions Contributor in this fun, interactive workshop where you will learn how to use your experiences to create content for your marketing initiatives. This is not a sit back and relax session – You will be an active contributor, responding to polls, submitting ideas, and connecting with peers using an online audience interaction platform called Vervo. Join us and learn how you can generate content that drives value long after your event has ended.

Learner Outcomes:

Know: Experiential generated content can be used for your content marketing initiatives.
Do: Collaborate with peers and contribute ideas to come up with the right content that addresses a target audiences’ needs at specific stages of their buyer’s journey.
Believe: Experiential content can be captured and re-purposed to reach a larger audience long after the event ends


The 7 Change Actions is a seven-module learning experience that delivers mindsets, skillsets, and capabilities to confidently solve complex business challenges with innovation-driven strategic solutions. Design thinking has been a mainstay in other industries for years, but now PCMA has customized a framework, practice, and toolkit specifically for the Business Events Industry. Click here to learn more.

EIC Status: Approved
Domain I: Marketing
Clock Hours: 1.0

Joe Lovett
Strategic Marketing Consultant

Joe Lovett is a Boston-based Strategic Marketing Consultant and 7 Change Actions contributor, who relishes uncovering unique insights to craft and inform communications initiatives. His background in both the performance and experiential marketing fields provides him an insightful perspective in developing messaging and programs to engage audiences.

Joe has worked with leading brands including Google, Kraft Foods, P&G, Marriott, Sanofi Genzyme, and Bristol Myers Squibb.

Prior to consulting, Joe spent 15 years in the agency world. He was most recently the Senior Director of Strategy and Head of Intelligence at Cramer, a brand experience agency, where he built their planning and analytics practice. Before that, he was Director of Strategic Planning at Aegis Media, with their RoundArch Isobar and iProspect subsidiaries, where he focused on website builds and SEO strategy and performance.

When he isn’t helping clients with their marketing, Joe loves spending time with his wife and two boys, kiteboarding, mountain biking, and yelling passionately from the field/court sidelines.

7 Change Actions Program Sponsor:


June 23, 2021
11:00 am– 12:00 pm
Event Categories:
, ,
Event Tags:
, , ,


PCMA Education

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.