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Webinar: The Secret to Dramatically Improve Event Success: Behavioral Insight

July 18 @ 1:00 pm - 2:00 pm


In today’s fast-changing and disruptive business environment, it’s getting more challenging to earn YES decisions to attend your events. As attendee experience palates grow more sophisticated, how can you be sure the experiences and encounters you design will be noticed and appreciated by attendees? In this webinar, we’ll explore the power of data insights and how wearable technology is changing the game forever. Finally, event organizers can quickly access the intelligence they need to delight attendees today and better predict what experiences they’ll crave tomorrow. We’ll also take a closer look at how event behavioral insight ushers in new and more vibrant revenue streams.


1 Clock Hour



Presenter: Jeff Fugate  As Senior Vice President of Sales and Marketing for Experient, Jeff leads Experient’s efforts in client acquisition, retention, and growth through proven collaborative and consultative methodologies. These methods help Experient clients overcome their most difficult challenges in conjunction with seizing their greatest opportunities. He brings more than 25 years of sales, marketing, and leadership experience across multiple industries, and has been a part of Experient since 2003. Jeff is PCMA CASE certified and a former member of the New Orleans and Las Vegas Advisory Boards. He is active in IAEE as a speaker and has also served on the Emerging Trends, Awards, and Industry Alliance Partners Committees.


Presenter: Brian Scott – A 26-year veteran of technology with the last fifteen years being within the tradeshow industry. At Experient, he currently serves as the Chief Information Officer, where he oversees product development, data center operations, and company infrastructure. His background in commercial and enterprise application development lends itself to the multitude of software-based products and services within Experient. He also manages the Experient data center that processes millions of transactions annually as well as corporate infrastructure supporting 11 locations and over 500 employees. Brian holds a BS in Electrical Engineering from University of Tennessee and an MS in Technology Management from University of Maryland.




July 18
13:00 - 14:00
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