How do you make your event a priority, when your target attendees have an array of events to choose from each year? Are your speakers, topics, and networking opportunities enough to entice your targets, along with their colleagues, to register?
This session will broaden your knowledge of attention span optimization in relation to sales and marketing by breaking down how human behavior has evolved in response to global trends. Todd Hartley will then take your newly gained knowledge a step further and exemplify how to engineer your own plan to create on-demand buying experiences.
- Understand the marketing message sequence that keeps your prospects wanting to hear from you.
- Identify your most compelling event stories to command attention from your audience
- Recognize why video is inherently more attractive than text, and how it helps you build momentum to the sale
1.0 Clock Hour
Domain I: Marketing
Brought to you by:
Presenter: Todd Hartley
For the last 20 years, Todd Hartley has been a go-to digital advisor for celebrities, world leaders and enterprise businesses. And he’s got the stories to prove it. While leading digital marketing campaigns for 7 of the largest nationally syndicated talk shows, Todd knew that something revolutionary was about to happen online. Looking at his analytic databases of nearly 100 million visitors, Todd noticed that video vastly outperformed all other forms of web-based media. And this was back in 2003, way before bandwidth could comfortably handle video.
Obsessed with taking advantage of developing business trends, Todd is consistently 5 years ahead of the industry. His new book, “The Netflix Economy, The Secret to Creating Bingeable Buying Experiences”, will be released in the fall of 2019. To share what he’s learning along the way, Todd hosts Video Marketing Mastery, a weekly podcast that is dedicated to helping businesses find success with video.
Todd spearheaded Justin Timberlake’s successful technology product launch, created the 1st video medical encyclopedia on the Internet, led Google’s live on-location broadcast commemorating the 50th anniversary of the John F. Kennedy assassination, hosted Google’s World Cancer Day initiatives and generated 1.4 million social followers in 12 months.
A leader in internet marketing, he is also a keynote speaker on topics such as: Where Google is Going & How To Position Your Business To Profit, How to Leverage Video to Amplify Business Goals, and Bullet Proof Storyselling, 7 Secrets For Using Business Videos To Maximize Revenue.