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REBROADCAST: Proving the Power of Digital Events with Data

November 8 @ 1:00 pm - 2:00 pm

FREE

The emergence of digital events signified a shift in how participants engage with our organizations. Even so, convincing leadership to embrace this new type of event with little hard data to prove its effectiveness is a real struggle. Now, in addition to the event evaluations, testimonials and buzz we’ve all heard, we have actual data proving the positive impact of going digital.

This session deconstructs the PCMA ROI report that directly tracks revenue and membership engagement secured through digital events pipelines.

Learning Objectives:

  1. Collect digital event data points that resonate with your leadership
  2. Summarize the critical elements of reporting out the ROI
  3. Develop a high-level methodology of how to build an ROI report

DOMAIN: D: Financial Management
CLOCK HOURS: 1.0

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Details

Date:
November 8
Time:
13:00 - 14:00
Cost:
FREE
Event Categories:
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Venue

Online

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Registration System URL
https://dei.digitellinc.com/dei/live/49