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Webinar: PCMA-ICESAP: Enhancing Audience Engagement with Digital Technology

June 26, 2018 @ 1:00 pm2:00 pm UTC+5.5


Cutting-edge companies recognise digital technology is essential to engage customers seeking unique, personalised experiences. Robots, AR/VR, social and mobile are among many tools available to create captivating event experiences. What technologies should you use to capture your audience’s attention and differentiate your event? You’ll hear case studies exploring how leading business events have adopted technology before discussing the implications for your brand with industry peers.

Learning Objectives:

  • Evaluate your current engagement strategy to identify opportunities for digitisation
  •  Integrate cutting-edge technology into your event that aligns with your engagement objectives
  • Increase engagement by digitising attendee touchpoints before, during and after events


1.0 Clock Hour
Domain G: Meeting or Event Design
Start Time: 
June 26, 13:00 – 14:00 IST (New Delhi)  |  June 26, 2:30am – 3:30am CDT (Chicago)

Presenter: Manu Verma
Manu Verma, Director of Meetings and Events, MCI Delhi has a cumulative experience of more than 15 years with domain expertise in conceptualising, designing and delivering winning strategies for brands. He successfully managed and executed national and international assignments through experiential marketing solutions for multiple industry verticals like Lifestyle, Automobile, Pharmaceuticals, Telecom, FMCG/Liquor brands and International Sporting events. Manu is a tech savvy professional and highly passionate in curating analytical and innovative solutions that create a better resonance and bridge with the communities that impact their products and services.


June 26, 2018
1:00 pm– 2:00 pm
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PCMA Education