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Webinar: New Ways to Generate Revenue for Your Meetings

February 20, 2019 @ 12:00 pm1:00 pm CST


New revenue streams are a welcome addition to most meetings. With budgets constantly challenging us to do more with less, it’s important to consider untapped resources for new cash flow. Whether it’s new ways to rethink your tired sponsorship program, or fresh ideas to bring in completely new sources of revenue, you can’t miss this chapter meeting! Join Shawna Suckow, CMP, a 25-year meeting planning veteran and sponsorship expert, as she shares a process that enables you to see your event with new eyes. You’ll discover assets you never thought of leveraging before, in new ways. You’ll find new sources of revenue (from your speakers and even your attendees!). You’ll learn skills to craft a winning sponsorship prospectus that is effective, comprehensive, and priced competitively. Best of all, you’ll walk away with a new way to approach the whole revenue-generating process.


  • Discover Shawna’s secret 5-step process to help you create a long list of sellable assets
  • Learn how to rethink revenue generation to make the whole process more comfortable and less “salesy”
  • Find new ways to uncover revenue opportunities from speakers, sponsors, and attendees





Shawna Suckow, CMP
The Buyer Insider and Founder of SPIN-The Senior Planners Industry Network

Shawna was a planner for more than 20 years. In 2008, she founded SPIN: Senior Planners Industry Network, which now has more than 2,500 members across North America. She transitioned to full-time professional speaker in 2012, speaking to audiences of salespeople, marketers and retailers who are frustrated with the shifting marketplace and the influences of technology. She still loves the meetings industry, and speaks to meeting professionals whenever she can. Three memorable things about Shawna: she played in the World Series of Poker Main Event in 2015. She is so good at parallel parking, she should get a trophy. Due to a freak badminton injury, she now wears one contact lens. When she’s not on the road: she’s back in Minnesota fighting off snow or gigantic mosquitoes (a.k.a. the two seasons). She lives with her husband (a weekend Elvis Impersonator), two teenagers, and her goofy golden retriever named Henry Jones, Jr.

Thank you to our webinar sponsor


The PCMA Gulf States Chapter has been designated a CMP Preferred Provider of quality education eligible for CMP recertification credit. This program has been submitted to the Convention Industry Council for CMP Preferred Provider review. The use of the CMP Preferred Provider Pre-Check logo is not an endorsement by the Convention Industry Council of the quality of the session. This logo means that this session has met the criteria to be pre-approved for CMP certification credit.


February 20, 2019
12:00 pm– 1:00 pm
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PCMA Gulf States Chapter
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