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Webinar: Monetizing Your Virtual Conference When Competing with Free

May 13, 2020 @ 1:00 pm2:00 pm CDT


Everyone and their brother is hosting webinars and virtual networking opportunities. Like this one, most are free. This topic is a burning issue and promises to be a more engaging experience than most. Join us to:

  • Explore virtual experience quality filters that will best position your event for participation, value and revenue.
  • Discuss and evaluate emerging pricing models to consider for your Fall 2020 event.

Speaker: Lisa Block
Exec Vice President, Conference Strategy & Design, Velvet Chainsaw Consulting

Lisa joined VCC in April 2019 after spending nearly 30 years leading and growing the conference and events team/portfolio at Society for Human Resource Managers (SHRM). She is an accomplished event innovator and change agent who strongly connects to organizational culture and mission.

Lisa has been active in numerous professional organizations, most notably PCMA, where she has served on numerous committees and as Board Chair. In 2013 she was awarded PCMA’s highest honor for lifetime achievement.

Speaker: Dave Lutz
Managing Director – Velvet Chainsaw Consulting

Dave founded VCC, an annual meeting strategy consulting firm, in 2006. Prior to going down the consulting road, Dave was the President of Experient where he led more than 500 employees. For the past 13+ years, Dave has penned a monthly column for PCMA’s Convene magazine on performance improvement for annual conferences and tradeshows.