PCMA is forming the first-of-its-kind secure data consortium in the business events industry.
This webinar will showcase how PCMA BEAM will:
- Draw from multiple data sources to provide visualized actionable revelations to the business events and industry sectors.
- Allow participating organizations to make informed decisions, recognize trends and deliver intelligence for strategic planning.
Make sure your organization has access to this platform when it launches this year.
This webinar does not provide clock hours.
Presenter: Robert Haas
As PCMA’s Chief Administrative Officer, Haas is responsible for PCMA’s IT, human resources, data and finance departments. Haas has more than 15 years of database marketing, product development and consulting experience in business-to-business and business-to-consumer industries. He understands how innovation, research and technology intersect. He is driven to transform how companies do business leveraging data, content and personalized experiences.