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Webinar: PCMA Business School – Maximizing Mental Agility

April 27 @ 1:00 pm - 2:00 pm


Effective thinking is not just an inborn talent whose effectiveness is measured on tests. Indeed, scores on IQ tests predict only about 10% of the difference in performance between people in thinking situations. Psychology research suggests that there is a three-part formula to effective thinking. The most agile thinkers have good habits that allow them to maximize the quality of their knowledge and to use that knowledge when they need it. In this webinar, Dr. Markman will explore the research behind these aspects of effective thinking and will provide specific tips to develop new thinking habits and to make the people around you smarter.

​During this session, you’ll learn:

  • Our thought and memory capacity is organized around 3 items at a time.
  • We can turn understanding causes into more powerful thinking that help us re-use old ideas in new situations so as to be consistently more creative.
  • To improve the quality of what we remember by actively managing the quality of what we learn.

1 Clock hour

Presenter: Dr. Art Markman
Dr. Art Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin. He is also the Founding Director of the Program in the Human Dimensions of Organizations. He received his ScB from Brown University and his PhD from the University of Illinois. Before coming to the University of Texas, Art taught at Northwestern University and Columbia University. Art’s research explores thinking. He has studied the way people form and use analogies, the mechanisms of decision making, the modes that allow people to form categories, and the influences of motivation on reasoning.


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April 27
13:00 - 14:00
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