Curious about starting a podcast and the resources you need to invest? This session examines how to produce a successful podcast and build a following by determining if you have the right audience, content and resources.

Learning Objectives:

• Assess the need or desire for a new content vehicle for your members or customers.
• Review the current podcast market in your industry and why you should join it.
• Demonstrate the projected ROI for producing a monthly podcast series, including reach and revenue with possible sponsorships.

1.0 Clock Hour
DOMAIN B: Project Management

Presenter: Mike McAllen
A veteran of the meetings and events industry Mike has moved his focus from event production to podcasting for membership based organizations with his company Podcasting4Associations. He is a subject expert with UC Berkeley in Podcast Services and the Executive Director of the California Podcast Association. Mike’s experience also includes a career as a firefighter when an injury sustained on the job made him make the switch to a sometimes more dangerous and stressful career in the events industry. Mike enjoys spending time with his wife and two year old daughter when not producing podcasts.