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Webinar: Is There Anybody Out There: The Startup Guide to Podcasting

August 20, 2019 @ 1:00 pm2:00 pm CDT


Curious about starting a podcast and the resources you need to invest? This session examines how to produce a successful podcast and build a following by determining if you have the right audience, content and resources.

Learning Objectives:

  • Assess the need or desire for a new content vehicle for your members or customers.
  • Review the current podcast market in your industry and why you should join it.
  • Demonstrate the projected ROI for producing a monthly podcast series, including reach and revenue with possible sponsorships.


1.0 Clock Hour
DOMAIN B: Project Management

Presenter: Mike McAllen
A veteran of the meetings and events industry Mike has moved his focus from event production to podcasting for membership based organizations with his company Podcasting4Associations. He is a subject expert with UC Berkeley in Podcast Services and the Executive Director of the California Podcast Association. Mike’s experience also includes a career as a firefighter when an injury sustained on the job made him make the switch to a sometimes more dangerous and stressful career in the events industry. Mike enjoys spending time with his wife and two year old daughter when not producing podcasts.


August 20, 2019
1:00 pm– 2:00 pm
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PCMA Education