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Webinar: How to Develop Metrics, Track and Analyse Data at Digital Events
December 21, 2020 @ 11:00 am– 12:00 pm SMTFREE
This session takes place live at the following time:
Monday, December 21st at 11:00am SMT (Singapore 11:00) / Sunday, December 20th at 9:00pm CT (Chicago 21:00)
Digital events now give stakeholders the opportunity to capture and analyse data points, translating it into meaningful results and insights. How do you develop the right data metrics for sponsors and partners of your digital event? Also, what are the questions to ask of the event platforms to ensure you receive the data at the completion of your digital event thereby creating more value for your event stakeholders.
Speaker: Jennifer Kingen Kush, DES
Founder and Strategist, Kingen Kush Solutions, LLC
Currently based in Australasia, Jennifer Kingen Kush is a leading digital event strategist and consultant specializing in designing impactful digital events that drive results. Her expertise focuses on strategy, experience design, content development, technology, and metrics. Jennifer and her team consult global organizations pivoting to virtual and hybrid events. They have delivered profitable events that amplify their reach and drive long-term strategic goals.
Previously, Jennifer led the PCMA’s Digital Experience Institute [DEI] dedicated to research, education, and content for hybrid and digital events, including leading the global DES Certification. Jennifer led the consulting arm of DEI and produced PCMA’s digital events since its inception in 2010. She created the PCMA ROI/ROE initiative that demonstrated a revenue generation of over $1 million back to the organization.