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Webinar: How to Build a Video Content Strategy for Your Event

October 12, 2017 @ 1:00 pm - 2:00 pm


Today’s conferences and events leverage video to support engagement for in-person and remote audiences before, during and after the event. And more than ever, meeting planners are required to create content strategies that encapsulate ROI, metrics, engagement and more.

Shane Tracy and Tammy Jackson from Sonic Foundry have pro-tips on how to meet those challenges. In this webinar, they’ll guide you through the process of selecting the right technology partner to help you successfully stream your event. And they’ll share some easy tips to put video content to work for you long after the event is over.

You’ll learn how to:

  • Set realistic streaming goals for your event and use content to drive engagement
  • Engage your online audience with an integrated video platform and conferencing system, discussion groups, social posts and more
  • Generate revenue from the content and analyze viewing data to take the guesswork out of planning your next event

1 Clock Hour
Domain G: Meeting or Event Design

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Shane Tracy has been with Sonic Foundry over 15 years and currently serves as Director of Event Services where he is responsible for the Mediasite Events Services field team and helps customers successfully produce high quality live webcasts, hybrid conferences and other online events.

Tammy Jackson is the VP of Marketing & Communications at Sonic Foundry. Tammy oversees the efforts of the company’s marketing team, developing the marketing, communication and community strategies to drive lead generation, build brand awareness and foster customer loyalty. Prior to Sonic Foundry, Tammy worked as a broadcast and print journalist for more than a decade, where she honed her passion for sharing the stories of others. She’s parlayed that passion into sharing customer successes as they creatively integrate academic and enterprise multi-media into their daily lives.



October 12, 2017
13:00 - 14:00
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