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Webinar: Getting the Sequence Right: Strategy, Design, Budget!

December 12, 2019 @ 1:00 pm2:00 pm CST


Following the traditional model of locking in a budget before exploring design and strategic ideas can result in business events feeling the same year over year. Break the cycle by exploring a mindset and methodology that places strategy and design before final budgeting decisions. Discuss how this approach fosters the creation of unique event experiences that are not only strategically aligned, but also budget friendly.

Learning Objectives:

  • Demonstrate what it means to be “strategic” and learn an approach that elevates your respect among colleagues and supervisors.
  • Identify design tools and methodologies that can help transform ordinary events into extraordinary experiences.
  • Execute the interplay between strategy, design and budgeting.


1.0 Clock Hour
DOMAIN G: Meeting or Event Design


Brought to you by:

Presenter: Dan Sundt
In 1999, Dan Sundt became one of the first professionals to design event experiences using the models and frameworks found in The Experience Economy, by Pine & Gilmore. 20 years later, he has helmed hundreds of highly successful business meetings, consumer marketing events and press launches by consistently applying experience design tools and methodologies as a differentiator in creating highly memorable experiences that deliver against business objectives.

In 2008, Sundt created CXO Marketing, an experience design consultancy that focuses on helping clients improve their event experiences through strategic rigor, creative design, and disciplined process. While the tools and experiences have evolved, deep audience engagement remains at the core of CXO’s promise and offerings. Dan’s penchant for business strategy combined with his passion for experience design have helped to garner the respect and admiration of colleagues and clients alike.

Dan is also a member of DesignStudio by Maritz Global Events as Brand Strategist and Master Designer. As a key member of the design team for MGE’s e4 since its inception under the Experient brand, he has helped reinvent the highly sought-after experience every year.

Residing in Lake Orion, Michigan, you can usually find Dan on or in the water when he’s not working. He and his wife, Chris, have three adult children who have made them very proud parents.


December 12, 2019
1:00 pm– 2:00 pm
Event Categories:
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PCMA Education