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Webinar: Get Creative with Restrictions to Meet Differently

June 11, 2020 @ 1:00 pm2:00 pm CDT


The return to face-to-face events is in sight, but they will never be the same. Our panel of experts will tackle questions about how the industry is working together as a whole to provide clean and safe environments for event participants. They will discuss issues such as meals, getting in and out of show floors and meeting rooms, and what the cost structure will look like for all the precautions that will be put into place.

Sponsored by:

Moderator: Kelly Ricker
Kelly Ricker serves on the Executive Team of CompTIA – the global IT trade association representing the $5 trillion global IT ecosystem and the more than 50 million professionals who design, implement, manage, and safeguard the technology that powers the world’s economy. She oversees the departments responsible for creation and management of CompTIA performance certifications and learning products, product marketing, consumer marketing, events and meetings, creative, and the new CompTIA Studio.

Before joining CompTIA, Ms. Ricker served as vice president of conferences for the Consumer Technology Association (CTA) where she was responsible for the CES conferences and registration department that produced CES keynotes and educational sessions, CTA member conferences, and special events.

Ms. Ricker is an active volunteer, currently serving as Secretary/Treasurer of the PCMA Board of Directors. She is a graduate of Miami University in Oxford, Ohio and lives in the Western Suburbs of Chicago with her husband and teenaged sons.

Sound mix

Panelist: Doreen Burse
Doreen is responsible for leading Marriott’s North American Global Sales Organization of 200+ sales professionals driving $14B in annual top line sales. This team is responsible for representing Marriott’s 30 brands to our largest and most high valued B2B customers which include national Associations and multi-national & global Corporate accounts. Doreen is also responsible for leading luxury sales segment specialists and ensuring the execution of Marriott’s luxury strategy.

Serving for more than 30 years at Marriott, Doreen’s experience is broad ranging. She held a variety of leadership positions in finance, procurement, branded concepts and global sales, most recently as Vice President, Global Sales, Corporate Accounts.

Doreen is a mentor to many, a training facilitator for Marriott’s Sales School and a frequent industry panel speaker. She is a member of Global Business Travel Association (GBTA – Alternative Payments Committee 2016-2018), Association of Corporate Travel Executives (ACTE – US Council Member 2014-2016), Meeting Professionals International (MPI – Global Board of Trustees, Foundation Board Member 2016 -2018), Professional Convention Management Association (PCMA), AMC Institute (Board of Directors, Associate Member- 2018, 2019, 2020) & WINiT (Women in Travel & Meetings) & Hospitality Sales & Marketing Association International (HSMAI). She also actively supports several industry organizations including Meetings Competitive Advantage Forum (MCAF).

Panelist: Kevin O’Connor
Mr. O’Connor possesses over 38 years of experience in virtually all aspects of growing and operating businesses. He has successfully managed the growth of businesses in a variety of industries, including transportation and logistics, general business consulting, technology products and services, and the hospitality industry.

Mr. O’Connor has worked for a major law firm, several vertical technology services organizations, a large travel services firm which is part of the London Stock Exchanges FTSE 100, a US based entity that eventually went public on the NYSE, as well as several early stage companies, including a Goldman Sachs funded start-up.

His background and experience is diverse and includes positions running large operations organizations, managing large sales organizations, and growing and managing large business units or companies as the lead executive. His industry experience is varied, covering a variety of both government and commercial customer segments, including US Federal and State customers, major event organizers, associations, major corporations, international sports federations, cruise lines, and a variety of other customers and industries.

Kevin leverages his significant prior business experience and transportation acumen to ensure that TMS meets its contractual requirements while working toward its corporate strategic objectives and operating plan. He is actively involved in customer engagement, from the bid process through execution and has an unswerving focus on the customer experience at TMS.

Panelist: Jim Russell
Jim Russell is Executive Vice President, Client Solutions at Freeman. Jim started with Freeman in 2009 and brings over 25 years of prior industry experience having held executive management roles in sales, operations, design and installation, and strategic account management.

Within the industry, Jim served two terms as Chair of the Global Board of Trustees for the MPI Foundation. Additionally, Jim serves and speaks at other industry events such as the International Association of Exhibitions and Events (IAEE), the Professional Convention Management Association (PCMA), Global Business Travel Association (GBTA), and Meeting Planners International (MPI).