Event planning is a difficult task, there are so many moving parts to consider. In addition to the typical components – the program, menu, venue, promotion, etc. – there is now a whole new world of technological considerations, including the possibility of streaming online. You need to be broadcasting events in an engaging way to ensure buy-in from digital attendees.
Securing that online audience is the first step in exploring ways to monetize your online content. After this audience is established, where do you go? Shane Tracy from Mediasite Events will discuss the strategies you’ll need to leverage the treasure trove of video to generate revenue year-round.
- Establish an online presence with your video content
- Identify ways to re-purpose your video content into continuing education opportunities
- Design a plan on how to monetize live and on-demand content year round
1.0 Clock Hour
Domain G: Meeting or Event Design
Moderator: Tammy Jackson
Tammy Jackson is the VP of Marketing & Communications at Sonic Foundry. Tammy oversees the efforts of the company’s marketing team, developing the marketing, communication and community strategies to drive lead generation, build brand awareness and foster customer loyalty. Prior to Sonic Foundry, Tammy worked as a broadcast and print journalist for more than a decade, where she honed her passion for sharing the stories of others. She’s parlayed that passion into sharing customer successes as they creatively integrate academic and enterprise multi-media into their daily lives.
Presenter: Shane Tracy
Shane Tracy has been with Sonic Foundry over 15 years and currently serves as Director of Event Services where he is responsible for the Mediasite Events Services field team and helps customers successfully produce high quality live webcasts, hybrid conferences and other online events.