A recent study by Bizzabo revealed that 70% of speakers at events across the world are male. The same study found that only a fraction of those same event speakers were people of color.
As an event planner, you have the opportunity to create experiences that are not just inclusive and accessible, but welcoming to your diverse audiences. While there is a lot to consider, good design is a process. Any progress toward inclusion is a success. During this interview-style session, you will find out how one leading organization has embraced an inclusive culture and insight into their best practices for developing accessible event experiences.
This session is designed to help participants identify the business value in reaching under-represented markets and the critical strategies needed in making your own events more accessible from both a business event strategist or supplier perspective.
1.0 Clock Hour
DOMAIN G: Meeting or Event Design
Brought to you by:
Presenter: Tamela Blalock
Tamela Blalock is a Principal at Blalock Consulting where she serves as a consultant for associations and DMOs in the areas of next-gen governance, revenue generation strategies, and equity/diversity/inclusion strategic management.
Most recently Tamela also served as the Executive Director of the Section on Women’s Health of the APTA (SoWH), a medical association where she evolved the governance structure, business development operations, and the strategic plan to ensure relevancy with millennial and Gen Z practitioner communities. Highlights also include a successful membership vote to change the name to the Academy of Pelvic Health Physical Therapy.
Prior to joining SoWH, Tamela was the Senior Director of Membership Services at the National Association of Wholesaler-Distributors (NAW), where she had a solid track record of increasing non-dues revenue margins across nine portfolios of corporate targets. Earlier in her career, she was recruited to the Central Intelligence Agency (CIA) as a college sophomore; served as a Sales Specialist for the Washington, DC NFL Football Team; served as Assistant Director of Sales and Marketing for GWU Conference Housing; served as National Sales Manager for San Jose Convention & Visitors Bureau; and as Manager of Consulting Business Development at SmithBucklin.
Tamela earned a bachelor’s of science degree in Marketing from Georgetown University and a master’s in business administration in tourism administration from the George Washington University.
Presenter: Ron Hamlin
Ron Hamlin is an Executive Producer for Microsoft’s Event Marketing organization. He has been producing live events and experiences, as well as media and digital marketing communications for over 20 yrs. As the Microsoft marketing organizations Diversity and Inclusion Accessibility lead, Ron has led innovation and adoption of best practices in inclusive event experiences. He is passionate about the value of shifting marketing behavior to embrace diverse audiences and looks to demonstrate how that translates into business impact and growth in market.