A recent study by Bizzabo revealed that 70% of speakers at events across the world are male. The same study found that only a fraction of those same event speakers were people of color.
As an event planner, you have the opportunity to create experiences that are not just inclusive and accessible, but welcoming to your diverse audiences. While there is a lot to consider, good design is a process. Any progress toward inclusion is a success. During this interview-style session, you will find out how one leading organization has embraced an inclusive culture and insight into their best practices for developing accessible event experiences.
This session is designed to help participants identify the business value in reaching under-represented markets and the critical strategies needed in making your own events more accessible from both a business event strategist or supplier perspective.
1.0 Clock Hour
DOMAIN G: Meeting or Event Design
Brought to you by:
Presenter: Tamela Blalock
During the past 18 years, Tamela has worked for several Washington area institutions including the Central Intelligence Agency, Washington D.C. NFL Football Team, The Washington Post, and George Washington University. Prior to joining SoWH, Tamela served as the senior director, membership services for the National Association of Wholesalers-Distributors (NAW), where she had a solid track record of increasing non-dues revenue margins for the Billion Dollar and Large Company C-Suite categories, and increasing NAW member engagement through the Roundtable events. She is also a very active member of the American Society of Association Executives (ASAE), the Professional Convention Management Association (PCMA), and the Association for Women in Events (AWE). Tamela currently serves on the PCMA Global Board of Directors, and an alumnus of the ASAE 2016-2018 class of DELP (Diversity Executive Leadership Program) Scholars. Tamela has a Bachelors of Science in Marketing from Georgetown University and a Masters in Business in Tourism Administration from The George Washington University.
Presenter: Ron Hamlin
Ron Hamlin is an Executive Producer for Microsoft’s Event Marketing organization. He has been producing live events and experiences, as well as media and digital marketing communications for over 20 yrs. As the Microsoft marketing organizations Diversity and Inclusion Accessibility lead, Ron has led innovation and adoption of best practices in inclusive event experiences. He is passionate about the value of shifting marketing behavior to embrace diverse audiences and looks to demonstrate how that translates into business impact and growth in market.