As event organizers focus more attention on growing Millennial and Gen Z attendance, the pendulum might be swinging too far these days. There are outstanding growth opportunities waiting to be seized with age 50+ segment, beginning with helping them figure out “What Next?” for their career. Designing experiences for forward-thinking Modern Elders also tees up more fruitful intergenerational dialogue at events. In this webinar, we’ll take a closer look at the what’s working, what’s not, and steps you can take to foster richer intergenerational exchanges to solve industry challenges, while growing attendance and loyalty across all generations.
- Describe how generational diversity feeds innovation and often reveals breakthrough ideas to solve complex industry challenges.
- Explain how a two-way mentoring model (older to younger & younger to older) builds trust and more vibrant connections across all generations.
- Identify new roles (and behaviors) the age 50+ segment must embrace to set the stage for both short-term and long-term gains for your industry and your organization.
1.0 Clock Hour
DOMAIN G: Meeting or Event Design
Brought to you by:
Presenter: Donna Kastner
Founder of Retirepreneur
Having spent a good portion of her career as an event experience design consultant, Donna’s now building a dynamic collaboration community for executives age 50+ who are striving to make a smooth segue from full-time job to part-time consulting gig. With Retirepreneur.com, Donna’s championing a movement to help others design flexible and fulfilling encore career opportunities.