Speaker: Nicola Kastner
Named to the Event Marketer “B2B Dream Team” and as a “Top Woman in Events”, Nicola is VP of Global Event Marketing Strategy for SAP an end-to-end enterprise application software market leader with more than 440,000 customers and 200 million users globally.
In this role she is responsible designing event strategies that capture new audiences; drive accelerated business performance; and customer value. By applying analytics and insights to better understand attendees, their behaviors and interests, and improve engagement she is focused on driving the continual optimization of SAP’s events, strategies, and plans.
During this global crisis that has impacted the events industry so profoundly, Nicola’s insight and leadership experience has never been more relevant. She and her team are embracing the new normal and using this time of crisis to completely redesign SAP’s event portfolio of more than 1,000 events globally.