You can never get rid of traditions, even with the trends. With the event and meetings industry growing, digital marketing is no different. “New formats, challenges, and ways of engaging make 2019 an exciting time to work in social media,” per Hootsuite. However, the ultimate goal is to bring financial revenue to an organization using events as objective and digital marketing as the tool. In 2019, more than ever, telling the story and engaging with your audience [followers] becomes most important to get your goal achieved. Events remain an experience and using the global landscape to reach them can be effective when one’s content is well designed well.
- Identify the most important social media trends in 2019 for brands and businesses.
- Recognize why collaborating digital and traditional outlets are a necessity to focus on and drive results directly to your website.
- Learn to prioritize your platforms and content marketing by adding creativity can help expand your audience, event marketing goal, and objectives
1.0 Clock Hour
Domain I: Marketing
Brought to you by:
Presenter: Karen Baker
2019 marks Karen Baker’s 25th year as a business owner and consultant in design and business. and 14 years as a professor at The George Washington University and American Public University. Karen specializes in Design Research, Strategy and Business Design and Digital and Content Marketing. Karen consults with nonprofits and small businesses on strategic development, brand, content, and digital marketing; in addition, designing and facilitating creative thinking workshops for C-Suite creative businesses and entrepreneurs. As a 3x recipient of the DC Commission on the Arts and Humanities Fellow in Design Art, and participate in PCMA’s 2018-2020 Best in Class program for her digital media strategies workshop, Karen was awarded the first Curatorial Practice Grant in 2018 for a socially engaged art exhibition. As a Howard University graduate with a Master in Administration from GWU, and a Master in Arts in Design Thinking from the SCAD, Baker, for 7 seasons, hosts a Live weekly talk show on business design entitled Behind The Mind Radio Show on the We Act Radio Network.