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Webinar: Designing Unforgettable Experiences with Empathy

July 25, 2018 @ 1:00 pm2:00 pm CDT


Constructing an unforgettable event experience is the key in winning over your audience. When you exceed your participants’ expectations, they spread the word, creating a feeling of fear of missing out (FOMO) for your next event. Discover how empathy interviews can be used to better understand your participants so you can design the standout event of the year. Empathy is the cornerstone of Design Thinking. Through techniques like In-Depth Interviews (IDI) we can learn how participants feel about the events we are designing so we can better connect our events to potential participants, sponsors, and vendors.


Learning Objectives:

  • Gain insight on how today’s most successful organizations’ innovative methodologies
  • Appreciate the power of empathy interviews in your event design process
  • Identify your event opportunities instead of stressing over solutions


1.0 Clock Hour
Domain G: Meeting or Event Design


Additional Resources:

Presenter: Michael Glatts
Senior Director, Global Congress Lead, Pfizer

It’s all about the journey.

Michael Glatts loves to disrupt the status quo. It is the key to innovative transformation and positive change. Plus it’s just more fun than the typical corporate approach to things.

Michael leverages Design Thinking to solve problems.

At Pfizer, he is a strategic leader who is intent on making the congress and event channel a key vehicle for a healthier world. He and his team work closely with Associations to delight healthcare providers and ultimately patients. They explore and empathize with those they wish to delight, and then collaboratively build amazing solutions with them!
Michael was trained in Design Thinking at Cornell Tech and has either participated or led numerous initiatives and workshops using its methodologies. From reimaging the Columbia Ice Field Experience for tourists in Alberta, Canada to helping inner-city high school students create a positive impact on the homeless in Philadelphia, Michael is always seeking new opportunities to innovate!


July 25, 2018
1:00 pm– 2:00 pm
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PCMA Education