Loading Events

« All Events

  • This event has passed.

Webinar: PCMA Living 360: Dare to Be Different! 3 Keys for Goal-setting Success

July 10, 2018 @ 1:00 pm2:00 pm CDT


Many conversations about meetings start with the logistics: “What are the dates? How many people? How many room nights?” However, some event professionals are missing the mark when it comes to setting goals for a truly successful event – one that will truly “WOW” the attendees (and client). In fact, research shows that only 4% of people meet their goals each year. Part of the issue may be that using an old, traditional approach to goal-setting often leads to mounting frustration and undue stress.

In this interactive, high-energy session, Jan Spence will provide participants with a fresh, innovative perspective on how to develop a game plan to transition from being “just” another meeting supplier or planner to becoming an indispensable strategic partner to their event industry counterparts. Attendees will learn and implement her easy step-by-step process right away and also share these techniques with others to promote further success. Participants will learn new ways to empower themselves and others to get rid of unnecessary roadblocks, focus on what makes them successful, and then capitalize on these new methods. Based on Jan’s extensive experience helping organizations, associations, and individuals explore their full potential, she will expose attendees to a different approach to goal-achieving.

Learning Objectives:

  • Develop more effective mission statement, goals and objectives of a meeting, event or project.
  • Establish steps to specify actions, time frames and performance measurements needed to achieve goals.
  • Develop techniques to monitor and adjust a strategic plan.


1.0 Clock Hour
Domain G: Meeting or Event Design


Brought to you by:


Presenter: Jan Spence
Jan Horton Spence is an international speaker, trainer, and consultant. With contagious charisma and a zest for life which make her an excellent motivator and leader, this TEDx speaker has used her vast knowledge in sales, communications, finances, and employee engagement to help numerous clients including Pillsbury, Walmart, and Frito-Lay. As a member of the National Speakers Association, Jan combines the lessons she learned through fulfilling her lifelong dream of playing women’s professional full-tackle football with her business experience to inspire people to make a difference through “Cheer-leadership.”


July 10, 2018
1:00 pm– 2:00 pm
Event Categories:
, ,
Event Tags:
, ,


PCMA Education