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Webinar: Creating a Sustainable Future for Events

April 25, 2019 @ 1:00 pm2:00 pm CDT


As we approach Earth Day, April 22, it’s a great time to consider ways to make your meetings and events more environmentally and economically sustainable. Explore easy-to-implement, cost-effective ways to make a bigger impact with your events while making less of an impact on the earth. Taking some sustainable steps at your events can make a fantastic impression on attendees while helping the environment–and saving money.

Learning Objectives:

  • Create a business case for why sustainability matters for your events.
  • Apply earth-friendly event planning and production ideas without increasing costs.
  • Engage key stakeholders to invest in long-term sustainability efforts.


1.0 Clock Hour
Domain G: Meeting or Event Design


Brought to you by:

Presenter: Melinda Kendall
Melinda Kendall is senior vice president of sustainability for Freeman, where she oversees and coordinates sustainability efforts across all departments and business units, in client-facing products and services, and in the logistics executing client events. Kendall is also focused on applying Freeman’s knowledge and influence to help move the industry toward better environmental stewardship. Previously, SVP of Strategic Sales Support, she tracked industry trends and consulted with Freeman customers on marketing, strategy, and event technology. Fifteen years of previous event experience include General Manager and senior marketing roles for multiple IT trade shows and conferences. She speaks frequently at industry events.


April 25, 2019
1:00 pm– 2:00 pm
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PCMA Education