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Webinar: PCMA Living 360: Create Participant Engagement through Event Wellness Activities

May 15, 2018 @ 1:00 pm2:00 pm CDT


Wellness is the hot, new buzzword today in the events industry. Event schedules can exhaust their participants as they connect, learn, and share meals with one another in a jam-packed day. Discover how incorporating wellness programs provides a healthy and memorable events experience, and a much needed mental and physical break, while attracting sponsorship revenue.

Dr. Kim will showcase innovative ways to incorporate wellness activities into the event schedule, overcome challenges, and keep participants engaged and energized. Armed with new ideas, you’ll be inspired to “take a stand” against chronic sitting and create a culture of wellness that supports high energy learning and healthy choices at your events.

Learning Objectives:

  • Discover how food and inactivity impact attendees’ brain and body, then how to conquer that fatigue
  • Create a range of activities that aides all participants, no matter their level, in maintaining wellness onsite
  • Identify wellness activities that meet participants where they are in terms of their readiness for wellness
  • Showcase innovative ways to secure sponsorships and overcome potential challenges for your meeting’s wellness plan


1.0 Clock Hour
Domain G: Meeting or Event Design


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Additional Resources:
Ten Shifts Driving a New ‘Thrive’ Revolution at Work


Presenter: Dr. Kim Bercovitz
Dr. Kim is President & Chief Exercise Officer of X bytes, a wellness company that delivers video stretch breaks, wellness talks and lounges to keep conference attendees engaged and energized. Her byte-size approach makes it easy for people to fit wellness into conferences and busy workdays – one-step or byte at a time. Trained in mindfulness based stress reduction and a professional member of the National Speakers Association, Dr. Kim has a Ph.D. in Behavioral Science & Health, and was an adjunct professor in public health at the University of Toronto and a National Cancer Institute of Canada postdoctoral fellow.

Dr. Kim’s program has been featured at PCMA Convening Leaders and EdCon, IAEE Expo! Expo!, MPI WEC, IBTM America, CSPI, CMP Conclave, NACE, Connect Marketplace, HSMAI Meet, Experient’s e4, Hosts Global Alliance, Incentive Research Foundation, and Marriott International conferences. She lives in the Washington DC area.


May 15, 2018
1:00 pm– 2:00 pm
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PCMA Education