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Webinar: Communication and Community during Challenging Times: A Media Perspective

December 14 @ 1:00 pm2:00 pm CST


This session will discuss the ways in which the news media, like the live events industry, has adapted during challenging times over the past 18 months.  Attendees will learn about the strategies that have been successful in communicating sensitive and dynamic information to audiences while at the same time, fostering a sense of community.

EIC Submission Pending
Domain A: Strategic Planning
Clock Hours: 1.0

Sponsored by:

Speaker: Micki Byrnes
President and General Manager of WKYC Media, Cleveland

Micki Byrnes currently serves as President & General Manager of WKYC Media, overseeing all operations of the broadcast station and its digital platforms. She joined Channel 3 in 1997 as Director of Marketing and was named Vice President, Advertising and Promotion in 2000, and Station Manager in 2014.

Byrnes has held broadcast management positions in Boston, San Francisco, Atlanta and Orlando. She is a past Chair and Director of PROMAX, International, the television industry’s premiere marketing association. Byrnes has also served on the marketing advisory boards of CBS Television, ABC Television and Fox Broadcasting and is the past Chairperson of the NBC Affiliate Promotion Committee.

Micki was a member of the 2005 class of Leadership Cleveland and continues to serve on their Selection Committee. She was a member of the FBI Citizen’s Academy class of 2012. She currently serves as a board member of the Cuyahoga Community College Foundation, The Rock and Roll Hall of Fame, In Counsel with Women, the Greater Cleveland Chapter of the American Red Cross, The Cleveland Leadership Center, Destination Cleveland, and Coats for Kids.

Micki has won numerous regional Emmy, Telly and Addy Awards. She was inducted into the Cleveland Association of Broadcasters’ Hall of Fame in 2013 and was named a 2016 YWCA Woman of Achievement and a 2016 Crain’s Woman of Note. She was also named 2016 General Manager of the Year by Broadcasting & Cable magazine. In 2020, she was honored as a “Progressive Woman of the Year” by Smart Business Magazine. Also in 2020, she was named the “Business Executive of the Year” by SME (Sales and Marketing Executives) Cleveland, only the second woman to receive that award in over 50 years. Crain’s Cleveland named Micki one of the 2020 “Power 150” in Northeast Ohio.



December 14
1:00 pm– 2:00 pm
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