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Chat & Learn: What To DO if Crisis Strikes

July 7, 2020 @ 1:00 pm1:30 pm CDT


PCMA’s Chat & Learn series transforms attendees to live participants in learning during the 30-minute session. Our speakers will address the top three questions entered at registration in the beginning of the session before moving into their key insights. Keep the questions coming, our presenters will stay on the line for another half hour to answer as many as possible entered during the session.

Attendees test positive for COVID-19. Protesters arrive at your event. A mishap results in injuries. Now what?

Learn how to sharpen your decision making and do what’s best for your brand when confronted with unexpected threats to your reputation. Hear about communication strategies that top crisis managers deploy to deal with the unplanned and get out of the news when it occurs.

Brought to you by:

Speaker: Hud Englehart
Hud has been a strategic communications advisor to heads of companies and institutions in four decades and across multiple industries. He helps clients develop and refine their stories, brand their market positions, select and reach targets, and adapt to and maximize the use of evolving media channels. He has managed large agency operations, led communication for global corporations, and acted as chief communications strategist for the governor of Illinois. He is a founding partner of Beacon Advisors, Inc.

Recent consulting clients include KeyCorp ($1.6 billion capital restructuring), Foxwoods Resort & Casino (restructuring), University of Chicago Medical Center (reputation management), Sky Zone Franchise Group (crisis planning, response), Discover Financial Services, Inc. (student and personal loans), Olin Brass (antimicrobial copper), College of American Pathologists (communication audit), Rehabilitation Institute of Chicago (corporate communication), and GES (Global Exposition Services).

From 1996 to 2003, Hud was President of KemperLesnik Communications in Chicago, where he acted as chief integration officer for the public relations and sports marketing firm. He counseled on brand-altering issues and events involving telecommunications and genetically modified foods and his staff oversaw major sports events involving the PGA Tour, NCAA Basketball, and professional figure skating.

Hud spent a dozen years with worldwide PR firm Hill + Knowlton Strategies, where he was on the USA executive committee and managed the Chicago Office. He was one of the agency’s top crisis counselors working on hostile takeovers, labor disputes, plant closings, industrial accidents, product recalls and contaminations, litigation, and management malfeasance. Clients included Navistar, Kraft General Foods, United Airlines, Gerber, Spiegel, Northern Trust Company, and the Chicago Sun-Times.

From 1988-90, Hud was Vice President – Corporate Communications for Lockheed Corporation, a leading U.S. defense contractor. An elected corporate officer, he was in charge of public affairs, financial and internal communication, advertising, media relations, contributions, and was chairman of Lockheed’s Political Action Committee.

Hud began his communications career in Pittsburgh in 1969 at Mellon Bank, where he rose from staff writer to head of the Bank’s first corporate communications office. At the time, Mellon was the nation’s 12th largest commercial bank.

Hud is “Of Counsel” with Hawthorne Strategy Group, a Chicago-based firm recently named the top PR firm in the Midwest. He is an adjunct professor at Northwestern University’s Medill School of Journalism where he teaches crisis communication.

He is President of the Glen View Club Scholarship Foundation which supports 51 caddies and staff enrolled in college. He has served on the corporate development advisory board of the University of Michigan’s Ross Business School and he is the former President of the Tony Award-winning Victory Gardens Theater in Chicago. He is a 1969 graduate of the University of Michigan.


July 7, 2020
1:00 pm– 1:30 pm
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