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Webinar: Case Study: Switching to Virtual in Under Seven Days

April 23, 2020 @ 2:00 pm3:00 pm CDT


The annual business conference of the Professional Dairy Producers of Wisconsin (PDPW) was only a week away when the World Health Organization announced COVID-19 as a pandemic. With limited time, PDPW and Mediasite transitioned the in-person program to a completely virtual event and doubled it’s audience. Join Cassandra Strupp from PDPW and Justin Hartmann from Mediasite as they discuss the process of transitioning to a virtual event, what they learned and how they’ve been keeping the audience engaged after the event ended.

Sponsored by:

Speaker: Justin Hartman
Justin is the Director of the Mediasite Events team at Sonic Foundry. With a degree in video production from the University of Wisconsin-Madison and 16 years of experience in the meetings and events industry, Justin helps organizations drive engagement and expand reach with a solid customized video strategy — from streaming to video management to ROI and everything in between.


Speaker: Cassandra Strupp
Program Manager
Professional Dairy Producers of Wisconsin