Have you ever applied what you learned at a meeting or event that resulted positively in your organization, company or community? There are many people who have, which is why the meetings and events industry can have a significant impact on the world. Whether large or small, building impactful, change-agent events starts with a defined strategy, mission and purpose as well as incorporation of the five senses. This two-part series will explore how a public-private partnership built a series of symposiums to create demand for their research and strengthen their industry leadership.

Learning Objectives:

• Explore the importance of defining the mission and purpose
• Identify factors in choosing the right partners
• Define how the venue and format can breathe life into the event

1 Clock Hour

Jennifer D. Collins, CMP, is the President & CEO of JDC Events. She has been at the forefront of developing powerful events through creative strategy and design. Clients rely on her strategic counsel, resulting in multi-million-dollar contracts, awards and recognition. Prior to founding the company, she successfully led communications programs in Washington, DC-based PR firms. She holds a B.A. in Public Communication from The American University in Washington, D.C.