If the word pirate conjures images of a Blackbeard, Captain Kidd, Long John Silver, or Jack Sparrow – consider yourself lucky.
Today, for a growing number of meeting planners and associations, the term has a dramatically different – but no less chilling – meaning. Room block poachers are modern-day scalawags that prey on unsuspecting organizations in an equally insidious way as pirates of old. The actions of these latter day pilferers have a negative impact on hotel room blocks, resulting in headaches for planners, including lost revenue and possible attrition penalty nightmares. Also in the mix is the threat from businesses that actively seek to recruit or divert event attendees away from official room blocks and into other hotel bookings.
In a survey of 622 meeting professionals representing a diverse cross section of the industry, room block sizes and room rates, the Events Industry Council (EIC) found 73.1% of respondents had events or meetings targeted by piracy or poaching. While this issue is clearly affecting a large number of events, the majority of respondents (70.5%) have not developed prevention or mitigation best practices. As part of the study, the effects of piracy and poaching were also identified. While it was expected that the negative effects would be primarily financial, the research showed a greater impact on non-monetary factors including reputation, attendee dissatisfaction and time away from planning.
This webinar will use the research and recommendations conducted by the EIC to discuss best practices, tools, and resources to aid meeting professionals in managing room blocks poaching.
- Gain powerful insight into the industry-wide effects of poaching on our industry, who is affected and how.
- Identify the various ways poachers can adversely affect your workload, reputation, and budgets, through pilfering of hotel rooms and other revenue opportunities from your event.
- Learn and share best practices for dealing with the effects of poaching and dealing with the perpetrators.
1.0 Clock Hour
Domain G: Meeting or Event Design
Presenter: Michael Owen
With decades of experience as a provider of entertainment and event management services, Michael shares a wealth of knowledge gained through his career. His company, EventGenuity, LLC, produces business events throughout North America, providing Event and Meetings Management and Corporate Entertainment capabilities to corporate and association clients. A meetings industry activist, Michael has served on many boards including MPI International Board of Directors, TNSAE Board of Directors, Reed Exhibitions AIBTM Advisory Board & PCMA Global Advocacy and Independent Planner Task Forces. He currently serves as past Chair of Convention Industry Council APEX Standards Committee, as a member of The Meetings Industry Wi-Fi Coalition. Michael is a frequent presenter at industry conferences, chapters and at learning institutions, speaking on what’s now and what’s next in meetings & events. He has published articles in many industry publications including Meetings and Conventions, Convene, Meeting Mentor Magazine, Meetings Focus and Successful Meetings magazines and as a guest columnist for The Tennessean and The Nashville Business Journal.