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Webinar: Balancing Educational Content & Fulfilling Sponsor Expectations

September 10, 2019 @ 1:00 pm2:00 pm CDT


Many associations struggle to identify additional sources of revenue and content for their members. This session will identify ways to fulfill both of these needs by positioning your educational program to better meet the needs of corporate sponsors. A case study will feature an association that has created a successful sponsorship program with its digital educational content.

1.0 Clock Hour
DOMAIN F: Stakeholder Management


Brought to you by:

Presenter: Brooke Passy, CMP
Brooke is now serving her 5th year as the Meeting Manager for the Wound, Ostomy and Continence Nurses Society (WOCN). She has been a part of the WOCN and AH meetings team at AH for twelve years and has worked in all areas of the meeting planning process.

Brooke is also involved in the AH Social Responsibility Committee and the GPPCMA Community Service Committee, allowing her to help give back to the community, something that she is very passionate about.

Brooke’s dedication to customer service and execution of events comes from her varied professional background of multiple years working in the food industry and experience in the performing arts. Brooke has a Bachelor of Fine Arts in Theater and believes that running an on-site event is just like a show; everyone must roll up their sleeves and work together for a seamless experience for the attendee/audience. No matter what, Brooke always knows that “the show must go on!”

Presenter: Bruce Rosenthal
Bruce Rosenthal has been involved with advancing corporate partnership programs for 20+ years. He is a strategic advisor, consultant, and educator to nonprofit organizations, creating successful corporate partnership programs that increase revenue, add membership/constituent value, and foster sustainability.

Rosenthal demonstrates leadership in identifying and cultivating corporate sponsorship and partnership best practices, opportunities, and solutions as Convener of the Partnership Professionals Network (PPN), a national organization of nonprofit organization executives. Rosenthal regularly facilitates PPN Idea Exchanges and co-presents training workshops.

Previously, as Vice President of Corporate Partnerships for a national association, Rosenthal directed a successful corporate partnership program. He innovated the program by revising the positioning, benefits, packaging, collateral, etc. to keep pace with changes in the economy and the marketplace.

Rosenthal does presentations at national conferences, at state conferences, and on webinars – in addition to writing articles and blog posts – on corporate partnership trends and strategies.


September 10, 2019
1:00 pm– 2:00 pm
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PCMA Education