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Webinar: The Attendee Experience: Making Your Show Count

April 19 @ 1:00 pm - 2:00 pm


Many meeting professionals are conservative and slow to adapt to new methods. But organizations that aren’t comfortable with the risk required to deliver a fresh approach may be left behind. If you aren’t adapting, participants may simply zone out, or worse, stop attending entirely. Today, attendees of all ages expect and react positively to novelty and deviation from routine events with a focus on originality and unique experiences. Planners need to understand the importance of venue, room set and food choices alongside content to bring attendees something new that will have a greater impact and be more memorable. They must be focused on quality both in and out of the meeting room with engaging and interactive learning experiences throughout the meeting including sessions, networking and down time.

Learner Outcomes:

  • Learn to secretly energize and relax you and your client
  • Learn how to create environments for cohesion, collaboration, and creativity
  • Explore how to use the five-sensory nature science for a memorable meeting

1 Clock hour



Presenter: Micheal Owen

With decades of experience as a provider of entertainment and event management services, Michael shares a wealth of knowledge gained through his career. His company, EventGenuity, LLC, produces business events throughout North America, providing Event and Meetings Management and Corporate Entertainment capabilities to corporate and association clients.

A meetings industry activist, Michael has served on many boards including MPI International Board of Directors, TNSAE Board of Directors, Reed Exhibitions AIBTM Advisory Board & PCMA Global Advocacy and Independent Planner Task Forces. He currently serves as past Chair of Convention Industry Council APEX Standards Committee, as a member of The Meetings Industry Wi-Fi Coalition.

Michael is a frequent presenter at industry conferences, chapters and at learning institutions, speaking on what’s now and what’s next in meetings & events. He has published articles in many industry publications including Meetings and Conventions, Convene, Meeting Mentor Magazine, Meetings Focus and Successful Meetings magazines and as a guest columnist for The Tennessean and The Nashville Business Journal.



April 19
13:00 - 14:00
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