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Webinar: 30 Revenue-Generating Ideas in 40 minutes

July 17, 2018 @ 1:00 pm2:00 pm CDT


Join us for a fast-paced dive into 30 great revenue-generating ideas for your meetings. Whether it’s a completely new concept, or an update to an old favorite, you’ll find something here you can quickly implement and cash in on.

Learning Objectives:

  • Uncover new ideas for generating revenue from your events.
  • Discover how the ideas have been implemented by others.
  • Explore pricing and marketing practices that will lead to success.


1.0 Clock Hour
Domain G: Meeting or Event Design

Presenter: Stacy McManus, CEM
Director, Corporate Alliances & Exhibition Operations American Thoracic Society

Responsible for managing all aspects of the ATS annual International Conference, with its 14,000 attendees and 200 exhibitors, Stacy is a whiz at generating new revenue. You’ll learn about her bonus booth program, mini theaters, guru bars, recruitment center and clinic trial awareness booths.


Presenter: Tom Pellet
Meetings and Convention Director American Academy of Family Physicians

Tom oversees the coordination of more than 65 meetings annually, including the organization’s largest meeting, FMX, the Family Medicine Experience, with its 10,000 attendees and 275,000 square feet of exhibit space. Tom has been generating trade show revenue for more than 45 years on some of the industry’s largest events, and was an early proponent of streaming educational content to generate additional revenue.


July 17, 2018
1:00 pm– 2:00 pm
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PCMA Education