California State of the Union – Tourism Performance, Strategy, and the Future of Group Business

Name: California State of the Union – Tourism Performance, Strategy, and the Future of Group Business
Start: 2026-02-02T07:30:00-08:00
End: 2026-02-02T10:00:00-08:00
Location: Oakland Marriott City Center

February 2 @ 7:30 am– 10:00 am PST

$75 – $95

Event Navigation

Join the PCMA Northern California Chapter for a crucial update on the state of the meetings and events industry in California. This town hall will provide insights into current trends, challenges, and opportunities impacting our sector, offering valuable data and expert perspectives to help you navigate the evolving landscape.

This year’s topic:
California State of the Union – Tourism Performance, Strategy, and the Future of Group Business

Monday, February 2
7:30am – 10:00am

Oakland Marriott City Center
1001 Broadway
Oakland, CA 94607

$75 PCMA/CEMA Member
$95 Non-Member

After January 28

$95 PCMA/CEMA Member
$115 Non-Member

A friendly reminder this is a relationship first environment. While we understand why we attend business events, please prioritize relationships over transactional sales tactics.

Agenda

*7:30–8:30 AM: Registration/Networking/Headshots
8:30 AM: Breakfast/Presentation Begin
10:00 AM: Meeting Conclude

*Headshots will only be available during this time. Registration is required to be added to the headshot list. Limited space is available.

About the Speaker

Rob Anaya, Director of Group Business – Visit California

Rob Anaya is the Director of Group Business at Visit California, overseeing the Professional Meetings & Events (PME) program and promoting California as a leading destination for meetings. With more than 20 years in hospitality and over 10 years in destination sales and marketing, Rob is deeply focused on elevating the California brand and strengthening the state’s competitive position through collaborative programs that support destinations statewide, including strategic partnerships, industry events, media initiatives and targeted outreach to meeting professionals.

Hotel Accommodations

Marriott Oakland City Center
$145 rate
February 1 – 2, 2026
Last date to book: 1/23/2026

Book Via Phone:
800-228-9290 or 510-451-4000

Via Online

Book group rate for PCMA NCC Townhall

Parking Information

Self-Parking (Oakland Convention Center Garage – Clay Street) – $37 flat fee

Park on the third or fourth level.

After parking, go to Level 2, turn left and head straight to the hotel elevator to get to the 21^st floor.

Parking validation machine will be provided at the registration desk.

Pay the validated ticket using the parking machine on the third or fourth floor to exit

Valet Parking – Rates vary by duration

Leave car with the valet team and let them know they’re here for a meeting.

Valet vouchers will be provided at the registration desk. (I’ll provide 20 vouchers and we can print more if needed)

Present the valet voucher and pay to retrieve the car.

Thank You To Our Sponsors

Details

Date:: February 2
Time:: 7:30 am– 10:00 am
Cost:: $75 – $95
Event Categories:: • Education, • Networking, • Northern California, Chapters, Featured
Website:: https://na.eventscloud.com/868412

Venue

Oakland Marriott City Center

1001 Broadway
Oakland, CA 94607

View Venue Website

California State of the Union – Tourism Performance, Strategy, and the Future of Group Business

February 2 @ 7:30 am– 10:00 am PST

Event Navigation

About the Speaker

Hotel Accommodations

Parking Information

Thank You To Our Sponsors

Details

Venue

Event Navigation

Become a Member