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September Education Event : Reimagining the Audience Journey
September 9, 2021 @ 2:00 pm– 5:30 pm MDT
RMPCMA September Education Event
Reimagining the Audience Journey
Thursday, September 9 | DoubleTree by Hilton
13696 E. Iliff Place, Aurora, CO 80014
Health and Safety Policy
Note: Masks will be required for this event
We will require all attendees to wear a mask at all times while indoors unless actively eating and drinking. If feasible, we will provide opportunities to eat/drink outside, to increase safety.
The current situation remains very uncertain. Many factors remain completely out of our control, up to and including local, state or federal laws. Depending on situations arising from these factors, we may also institute additional policies to provide a reasonably safe environment which include any of the following (or others, as needed):
- Proof of vaccines.
- Social Distancing, etc.
- Cancel in-person gatherings virtual.
We will share additional information during our Know-Before-You-Go email about 1 week prior to the conference.
These plans may change between now and the end of the conference. Rules and requirements are likely to change as the situation evolves. Resources will be added or removed and links to files may change as we constantly adjust to a changing reality. Please continue to monitor this page for the latest information.
Presented by Justin Boone
Justin Boone is a researcher, strategist, and designer that has built a career working with some of the most notable and disruptive brands in modern history. His work includes narrative and experience architecture development, campaign strategy, creative direction, and content development for a wide range of applications. In 2020, Justin founded Untitled Future, a story-driven strategic marketing agency. The name Untitled Future stems from a direct acknowledgment that we don’t know what tomorrow will bring. We can only control how we address today in hopes that our decisions will result in a positive impact on the world of tomorrow. The agency centers its work around exploring how brands, their products, and services, make us feel, think and act—and finding new ways to imbue stronger meaning around those attributes through rich, compelling storytelling and experiences.
Reimaging the Audience Journey
The experience economy was a term that was all the rage prior to the pandemic. This time was considered the “heyday” for events and experiences, as well as experiential retail. But as the pandemic limited the potential for in-person gatherings, the concept of what was considered an experience significantly broadened. Post pandemic, we’ll be living in a truly experiential world where everything and anything can be considered an experience. This discussion will focus first on the human psychology behind why we both desire and need experiences in our lives, including the functional, behavioral, habitual, cultural, and ritualistic aspects to everyday and unforgettable experiences. We’ll then dive into the wide variety of tools that planners, designers, marketers, and facilitators have at their disposal to reimagine the way they engage with audiences, resulting in a more robust audience journey and sustained engagement.
- Holistic perspective of the new definition of post-pandemic events and experiences
- A new understanding of the emotional drivers that foster engagement
- New tools for mapping a more robust audience journey for events and experiences
Schedule of Events:
2:00pm -2:45pm – Registration
2:45pm – 3:00pm – Welcome
3:00pm – 4:30pm – Education
4:30pm – 5:30pm – Reception