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Case Study on Hybrid Events – Part 2

February 24, 2022 @ 12:00 pm1:15 pm EST

PCMA Education Committee Presents:

PCMACE Webinar: Case Study on Hybrid Events – Part 2 – What have we learned from recent experiences …What to expect for 2022….

Date: February 24, 2022

Time: 12:00PM – 1:15PM EST


Last year we held a session about creating successful hybrid events.  In November, our team planned a multi-city hybrid event for our Awards and AGM.  To discuss this experience and more hybrid events as case studies, we have assembled a panel of experienced hybrid event technicians consisting of production and planning experts.  This group of experts will discuss what they learned from these recent experiences and will be led through a series of questions to provide you with knowledge and valuable insight as you plan your own hybrid events.

Join the conversation….register today!



  • Natalie Marino, CMP, DES, Show Director – EnsembleIQ

Natalie has been in the events industry for nearly 20 years and has seen things from both the venue and planner perspectives. She began in hospitality, working for various hotel and convention centre properties in Ontario before shifting to the Canadian association world, where she planned everything from webinars to Board meetings to national conferences over the past decade.

She has earned her Certified Meeting Professional (CMP) and Digital Events Strategist (DES) designations and is an avid volunteer with the PCMA Canada East chapter. In November, Natalie was presented with the Inspirational Planner of the Year award for 2021.  Natalie lives in rural Niagara, Ontario with her husband, 2 dogs and a geriatric cat. In her free time, Natalie is an avid crafter and DIY-er with a penchant for home renovations.


  • Heather Reid, DES, Principal Planner – Innovative Conferences & Communications

Heather Reid ARCT MSc DES, the Principal Planner & Owner of Innovative Conferences & Communications, has been engaged in the meetings industry since 1994.  Beginning in the industry through her work with a national association, to founding her own independent full service event management company in 2000, Heather has focused her work in the not-for-profit and association sectors.  She is also the Founder & CEO of Planner Protect Inc – a boutique consulting agency in the meetings and events industry.  Heather is an active member of CanSPEP, PCMA, MPI and CSAE and is currently President Elect for the PCMA Canada East Chapter.  She is humbled to have received national recognition for her thought leadership and innovation in the industry, including being named to the Canadian Meetings & Events Expo Hall of Fame in 2017, awarded a Smart Woman In Meetings award in the Innovator Category in 2017, and most recently honoured with the Canadian Society of Professional Event Planners’ Heidi Wilker Award of Excellence in Mentorship in 2021.  Even with almost 30 years of experience, it is Heather’s desire to continue to grow in this exciting and ever-changing industry, as she is constantly challenged to learn and is inspired by those around her.

  • Chuck Corrigan, Senior Director of Production, Central Canada – Encore Canada

With nearly 20 years of industry experience, Chuck is skilled at working with clients from concept to close. Whether he is providing on-site technical direction, product evaluation, or national training and mentorship, clients are assured they are always receiving top-notch service. Creating memorable experiences is his area of expertise, and he uses the collaborative resources of the Encore enterprise to ensure an unforgettable client experience.

His areas of expertise are crew and project management, and he leads with a “get it done” attitude. Working closely with his Encore team, Chuck stops challenges before they become obstacles, ensuring a smooth-running event. Chuck continually updates his event staging and technology skills, making him an industry leader. He has provided his expertise on events like the International AIDS Conference, the Summit of the Americas, the Commonwealth Summit and of course PCMA Canada East’s Canadian Innovation Conference every year since its inception.

  • Elizabeth (Liz) Buttigieg, Event & Association Manager, Absolute Conferences & Events Inc.

Liz is a client-focused and passionate Events Manager who brings her dedication and attention to detail to each event. With experience in the not-for-profit organization world and Association Management, Liz has developed a sound understanding of strategic thinking by focusing on the member/client experience. Liz’s administrative management, combined with her passion, great attitude, focus and performance makes her an invaluable asset to the Absolute Team.

  • Mark Cooney, National Client Solutions Director – Encore Canada

With an extensive career in production management and venue AV across Canada and the US, Mark Cooney has brought his expertise to the team of Encore Canada team since 2010.  Mark’s thorough knowledge of the industry propels him to go above and beyond with every client with whom he works, striving to always create successful, experiential events. Mark’s ability to lead and support teams have made him a go-to for collaboration across the Encore enterprise. With a passion for perfection and the knowledge to deliver, his goal is to raise the bar for clients year after year.

Mark has worked events of all sizes over his career, including large productions such as the International Indian Film Academy Awards, 2015 Pan American Games and the 2019- 2022 Little Native Hockey League (LNHL) Tournament opening ceremonies. He is a member of the Industry Advisory Council for the Special Events Diploma Program at George Brown College’s School of Hospitality and Tourism Management. Mark also serves as an active member on Encore Canada’s Diversity, Equity and Inclusivity (DE&I) Committee.



February 24, 2022
12:00 pm– 1:15 pm
Event Categories:
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