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REBROADCAST: Slide Escape: Engaging Your Audience to Generate Solutions

October 2, 2018 @ 1:00 pm2:00 pm CDT


Can you imagine attending a session that does not include a slide presentation? Our cultural and personal meeting habits make using slides irresistible to speakers and difficult for audiences to fathom what an event would look like without them. Open Space Learning Areas and World Cafés are a good start, but the possibilities are endless once liberated from the presentation-centric conventions. Explore the Three D’s of Agenda Design and Five Key Facilitation Skills you can apply to escape from slides.


Learning Objectives:

  • Inspect ways to enhance audience experience with presentation styles other than voice over slides
  • Discover new ways to engage your audience throughout your meeting
  • Review the Five Key Facilitation Skills and the Three Ds of Agenda and Design


1.0 Clock Hour
Domain G: Meeting or Event Design


Brought to you by:

Presenter: Tim Ferguson
CEO, Audience
Managing Partner, ENGAGE! communication by design

A communication strategist, facilitator, meeting designer and presenter coach, Tim brings multiple stakeholders together to define communication objectives, establish clear messages, and align on priorities. Teams who work with Tim value the energy and passion he brings to every project.

As a presenter coach, Tim has developed practical techniques that are straightforward and effective. Presenters discover they can always elevate their performance and expand their comfort zone, no matter where their starting point may be.

Tim has extensive experience in the pharmaceutical industry, as well as in financial and professional services. He resides in Lausanne, Switzerland, where he is leading the expansion of Audience into the European and Asian markets.



Presenter: Rachel Frizberg
Comercial Director Region Europe, Hoffmann La Roche

Rachel Frizberg was appointed Commercial Director, Region Europe in September 2015.  In her role she oversees the commercial deliverables of the 9bn CHF Region, and acts as the interface between Global Product Strategy (GPS) and the local operations of the 28 countries in Roche Pharma Region Europe.

As a member of the European Leadership team, she is responsible for contributing to and maximizing commercial success. This includes ensuring launch excellence across all brands and driving solid volume growth in a market where value declines are just one of the many access hurdles.

Rachel joined Roche in 2006 and has worked in regional and GPS positions of increasing responsibility, including Regional Disease Area Manager Western Europe, Immunology & Ophthalmology and International Business Leader, Ocrelizumab. Prior to her current role, Rachel was General Manager for Hong Kong, where she led the organization for three years. By adopting a collaborative approach, she led the affiliate to consistently deliver above target results and increased employee engagement. She was also the President of the Hong Kong industry association.

Rachel started her career at Glaxo Welcome in the UK in 1993 and subsequently moved to Ferring Pharmaceuticals and then Sanofi Aventis, where she gained extensive product launch and strategy development experience.

She studied Business and Finance at Oxford Brookes University and holds a Diploma in Marketing from the Chartered Institute of Marketing.



October 2, 2018
1:00 pm– 2:00 pm
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PCMA Education