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Q2 Spark: Undaunted Amidst Uncertainties

June 3, 2021 @ 1:00 pm5:30 pm EDT

Registration closes June 2nd at 5pm!

Event professionals have weathered through an unimaginable year where not only new technical skills had to be hurriedly learned and adopted, but the individual’s emotional morale and mindset was tested like never before. Let’s prime ourselves for the next wave with the return of in-person events on the horizon. Join the PCMA Capital Chapter for the June 2021 Spark Event: Undaunted Amidst Uncertainties, a half day event designed to boost your arsenal of skills and tools, re-center and fortify your well-being, and embrace the fearless mindset needed to lead through any storm.


12:30 PM            PCMA Capital Chapter Virtual Member Lounge

12:45-1:00 PM   Sign in and Networking

1:00-1:15 PM     Welcome Remarks

1:15-2:15 PM     Opening Keynote: Carly Fiorina – Unlocking Potential: Leaders Exist Everywhere

Throughout her career, Carly Fiorina has developed leaders and problem solvers in nearly every sector, from for-profits and non-profits, to faith-based communities and academia. She believes that leadership is not about an impressive title or possessing the corner office, but about effectively solving problems and unlocking the potential of those around you.  Click here for a sneak peak of Carly’s session!

2:15-2:30 PM:   Hamilton Hotel Musical Performance – Sponsored by the Hamilton Hotel

2:30-3:30 PM:  Roundtable Discussions: “What We CAN Do Today & How We Should PLAN for Tomorrow”

Braintrust assemble! Come to this interactive session with your experiences, insights or questions as attendees will have the opportunity to discuss trends and topics that are concerning the industry today. Trailblazers can impart insights and observations and those that are still looking ahead can air their questions or concerns. Let’s all connect with our industry’s greatest resource – you, the community!

3:30-3:45 PM:  Spatial Chat Networking Break

3:45-4:45 PM:   Closing Keynote: Michael Dominguez – The Need to be Decisively Indecisive: Understanding Behavioral Changes for the Meetings & Event Industry

The Pandemic forced all of us to experience so many learnings, twists, and forks in the road. As we start to emerge into a clearer future, there has never been a greater need for you to be Decisively Indecisive. “Affective Forecasting”, the psychological study of how one feels into the future is front and center after 2020. The experience of 2020 has absolutely been unexpected, uncertain, and devastating in many ways. We now face a world, country, economy, and industry traveling a road much less traveled as we begin to restart our global commerce engine and hospitality industry.
What will be the long-term changes in our industry? What were the silver linings to come out of this challenging time? It is important to know where to look and more importantly to not overthink what may or may not be structural in change. This session will help identify the questions we should be asking as we know the next 18 months will set the course on where to end up with permanent behavioral changes to the Meetings & Events Industry.  Click here for a sneak peak of Michael’s session!

Learning Objectives:

  • Update on the current situation regarding the Global state of COVID19 and Vaccine distribution
  • Meeting environment expected changes for the remainder of 2021
  • Current state of the economy and expectations for 2021 and 2022
  • A review of travel experience changes and expectations
  • The need to engage – still ever present
  • Adoption of technology and process in a “Fast Forward” society

4:45-5:00 PM: Cooking Demonstration – Sponsored by Meet AC

5:00-5:45 PM: Sip and Sketch Reception – Sponsored by Mishkalo Art Experiences

Meeting professionals are known for their creativity on the job but what about your artistry? Join an artist from Mishkalo and find your hidden talent. Bring your favorite glass of wine, some blank paper, pencils with an eraser and see how artistic you really are. You’ll enjoy this time with colleagues and friends while you learn about the art experiences Mishkalo has for your in person and virtual events all the while learning the tricks to sketch like a true artist. Let’s see how creative you can be!

You will earn 4.5 CE credit when you attend Q2 Spark.

All Access Passholders: This event is included in your pass. Please contact [email protected] if you have not received your discount code.

Meet the Speakers:

Carly Fiorina, Former Chairman and CEO, Hewlett-Packard, First Woman to Lead a Fortune 50 Company

Michael Dominguez, President & CEO, Associated Luxury Hotels International (ALHI)

From the start of the pandemic, those hit hardest and fastest by the COVID-19 shutdowns and restrictions are workers in the hospitality industry. That’s why Hook Hall rolled out Hook Hall Helps.
Through Hook Hall Helps, area hospitality workers receive meals and supplies provided through the generous support of the greater Washington, DC community. To support local restaurants, we compensate kitchens for providing the meals, and a way for us to stay connected and give back during these difficult times.

A Partnership Between RAMW & Hook HallThe Worker’s Relief Fund
During this challenging time as businesses and individuals navigate the ongoing effects of COVID-19 and its continued impact on the industry, we are proud to partner with Restaurant Association Metropolitan Washington’s (RAMW) Foundation — Educated Eats, to create a Workers Relief Fund to receive donations which Hook Hall Helps and Educated Eats will work together to distribute to support industry worker relief measures. To donate click here or contact Solana Vander Nat, the Hook Hall Helps Program Manager.

Thank You to Our Sponsors!

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Sip & Sketch Sponsor



June 3, 2021
1:00 pm– 5:30 pm
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PCMA Capital Chapter
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