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PCMA-ICESAP IC&E Hot Topic: Enhancing Audience Engagement with Digital Technology – New Delhi
April 25, 2018
Cutting-edge companies recognise digital technology is essential to engage customers seeking unique, personalised experiences. Robots, AR/VR, social and mobile are among many tools available to create captivating event experiences. What technologies should you use to capture your audience’s attention and differentiate your event? You’ll hear case studies exploring how leading business events have adopted technology before discussing the implications for your brand with industry peers.
Knowledge Exchanges are localised platforms for education and exchange, focusing on regional education to grow the local audience and build brand awareness. 20 – 30 persons per session, with the segment engaged dependent on the topic proposed for the Knowledge Exchange. The duration of a Knowledge Exchange is between 90 mins – 120 mins, may include case studies, presentations on best practices, panel sessions, series of group and other related activities.