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PCMA Future Event Masterminds: State of the Industry & Effective Budgeting

September 29, 2021 @ 1:00 pm3:00 pm CDT


Join us for a new PCMA series connecting you with like-minded individuals who are determined to be the best in business. Learn from industry experts Mia Masson and Keaton Watson as well as your peers in this month’s iteration:

20 minutes of networking in breakout groups
40 minute presentation The State of Virtual & Hybrid Events in 2021 with Mia Masson
40 minute presentation Past, Present, and Future Event Budgeting with Keaton Watson
20 minutes of networking in breakout groups

EIC Status: Submitted
Domain A: Strategic Planning
Clock Hours: 1.5

The State of Virtual & Hybrid Events in 2021
Speaker: Mia Masson
, Swapcard

An entire industry underwent a digital revolution over the past 18 months. Virtual events started popping up everywhere and affected nearly every other industry. We set out to achieve some pretty ambitious accessibility, diversity, ecological and tech goals back in 2020. Have we achieved them? What’s the role of tech in events going forward? Swapcard will discuss how a virtual-heavy future for events can lead to a better, more sustainable future for all. They’ll also dive into how brands now have more data than they know what to do with – and why it’s important to balance respecting privacy and using that data to boost sales and marketing. Come curious and bring your questions about the future of the event industry, data and sustainability!

Keaton Watson, DES Expert

Past, Present, and Future Event Budgeting
Speaker: Keaton Watson
, Endless Events

The pandemic has fundamentally changed our industry, and we had to change with it. Many organizations that had never taken the leap to a virtual event component were forced to do so. As we begin to understand what combining the virtual and face-to-face experiences means, we will also examine how can we change the way we budget to allow our message to be more effective and reach more people. In this session we will take a look at the structure of the past and present, as well as try to gauge where we will land in the future.

DES Program Sponsor 


September 29, 2021
1:00 pm– 3:00 pm
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