Past, Present, and Future Event Budgeting
Speaker: Keaton Watson, Endless Events
The pandemic has fundamentally changed our industry, and we had to change with it. Many organizations that had never taken the leap to a virtual event component were forced to do so. As we begin to understand what combining the virtual and face-to-face experiences means, we will also examine how can we change the way we budget to allow our message to be more effective and reach more people. In this session we will take a look at the structure of the past and present, as well as try to gauge where we will land in the future.