PCMA Session #2: Trends Shaping the Future of Business Events
Examine the five key trends that will shape the future of business events. PCMA Foundation and Marriott International gathered leaders from various industry leaders to identify disruptors in business events. Join PCMA Chair-elect Stuart Ruff-Lyon at IMEX Frankfurt on May 21 as he presents how emotional intelligence, orchestrated serendipity, multi-modal design, meaningful impact and leverage surrounding will be essential for success.
09:00 – 9:50 a.m.
Tuesday, May 21
IMEX Frankfurt, Messe Frankfurt