Mark Lomanno, Gorka Amian
It is widely understood that a percentage of attendees at conventions don’t reserve hotel rooms within the room block. Consequently, it’s challenging to accurately quantify the true impact of convention/group business, attendee buying trends and guest experiences, booking through housing companies, room block incentives, third-party partnerships, and shared marketing initiatives.
PCMA, Hilton Worldwide and NYC & Company partnered with a research team led by Kalibri Labs to take a fresh approach to the challenge. Hear a sneak preview of what they are learning from analyzing millions of check-in/check-out guest records from 10+ citywide conventions and a business traveler survey covering booking behavior and decision-making.
Join this interactive session to learn the facts and share your feedback on a room-booking solution that is designed around the attendee and creates value for all event stakeholders.