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PCMA Education at 2019 Destination Showcase

February 13 @ 8:30 am - 10:30 am EST


PCMA has partnered with Destinations International to deliver 4 education sessions February 13 from 8:30-10:30 a.m. Eastern at Destination Showcase. These sessions will be followed by the lunch keynote, given by Leslie Odom Jr., best known for his breakout role as ‘Aaron Burr’ in the Broadway musical, Hamilton. Trade show to follow.

Cost: $29.99
Time: 8:30 – 10:30 a.m. Eastern


(All times in Eastern Time)

Mark Lomanno

It is widely understood that a percentage of attendees at conventions don’t reserve hotel rooms within the room block. Consequently, it’s challenging to accurately quantify the true impact of convention/group business, attendee buying trends and guest experiences, booking through housing companies, room block incentives, third-party partnerships, and shared marketing initiatives.

PCMA, Hilton Worldwide and NYC & Company partnered with a research team led by Kalibri Labs to take a fresh approach to the challenge. Hear a sneak preview of what they are learning from analyzing millions of check-in/check-out guest records from 10+ citywide conventions and a business traveler survey covering booking behavior and decision-making.

Join this interactive session to learn the facts and share your feedback on a room-booking solution that is designed around the attendee and creates value for all event stakeholders.

Kirsten Olean

Your success is defined by your ability to negotiate. Every part of life involves negotiation — whether in business, in daily life, or with family.

This two-part session, presented by Kristen Olean, will focus on the powerful techniques needed to negotiate contracts, products, and services for your events. You will learn how to navigate show-stopping issues, how to build negotiation momentum, how to construct your end game, how to create urgency, and how to discuss the most important part of a negotiation — price.

Part Two of this session will focus on putting into practice the skills you learned in Part One through group and one-on-one activities.

Kate Fairweather

Meetings are not just about tables and chairs. They are about people. People have changed. How they work has changed. PCMA and Marriott International partnered with innovation consultancy Fahrenheit 212 to bring together external voices and develop hypotheses and provocations around trends that will impact the business events industry in the next five years. Whether it be driven by generational differences in the workforce, technological advances, attitudes around food and wellness, or new forms of media and communication, these trends have the potential to disrupt the industry as we know it.

The objective of this session is to bring together external voices and develop hypotheses and provocations around trends that will impact the business events industry in the next five years. The Kate Fairweather was a part of this research initiative and will provide an outside-in perspective to shed light on these disruptive forces.

This session will include group work and discussion of the trends and their impacts on your business.

A recent study by Bizzabo revealed that 70% of speakers at events across the world are male. The same study found that only a fraction of those same event speakers were people of color.

As an event planner, you have the opportunity to create experiences that are not just inclusive and accessible, but welcoming to your diverse audiences. While there is a lot to consider, good design is a process. Any progress toward inclusion is a success. During this interview-style session, you will find out how one leading organization has embraced an inclusive culture and insight into their best practices for developing accessible event experiences. The session will also cover the Top 10 ways you can make your events more inclusive for all abilities and cultures. Walk away with tools to support you on your initiatives.

This session is designed to help participants identify the business value in reaching under-represented markets and the critical strategies needed in making your own events more accessible from both a business event strategist or supplier perspective.