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How to Hybrid: Creating a Successful Hybrid Event of Any Size

June 3, 2021 @ 12:00 pm1:00 pm EDT

PCMA Canada East Presents: How to Hybrid: Creating a Successful Hybrid Event of Any Size

Date: Thursday, June 03, 2021

Time: 12:00PM – 1:00PM EST

Fee: Members – Complimentary | Non-Members – $25.00

Description: The components of a hybrid event have evolved over the last decade. What began as broadcasting an in-person event to a passive audience has grown into a connected, intentionally-designed event experience. During this session you will learn how to define a hybrid event and its benefits.  We will start with building a strategic event framework, then move into developing an understanding of the key drivers behind hybrid event success and how to apply them to common meeting types.  Following this, we will lead a group of industry experts through a series of questions to provide you with knowledge and valuable insight as you plan hybrid events of any size.


Kristi Contini, CMP
Director, Operations
Sandbox Events Inc.

Kristi Contini is the Director, Operations at Sandbox Events. With over 18 years of event and project management experience in the meetings and events industry, Kristi’s experience as National Manager, Meetings & Events at Grant Thornton and Events Manager at Bond Brand Loyalty, has planned every type of event at every level for a wide variety of clients. In today’s meetings & events climate, planning in a risky environment is not easy.  Kristi provides her clients with support and guidance with their plans for their virtual, hybrid and future live events, navigating their event objectives in a post-COVID environment.

Don Leddy, CEM, CAE
Senior Account Executive, Exhibition Place
Enercare Centre & Beanfield Centre

A true veteran of the show & conference industry, Don learned his trade from the inside garnering numerous successes through many years with such diverse events as TruckWorld, Logistics Expo, PACex and The Canadian Manufacturing Technology Show. The driving forces of Don’s success are an unwavering commitment to the success of his clients and co-workers plus the ability to think outside the box – while selling the box.

In 2007, Don found his way to Exhibition Place in Toronto, which is home to Enercare Centre and Beanfield Centre, two of Canada’s premier event facilities.  He continues to serve clients, utilizing his years of experience walking in their shoes. Whether it’s participating on an industry committee or running sessions for hospitality & events industry students, Don also knows the value of volunteering.

Krista Cameron
National Director of Business Development & Industry Relations
Encore Canada

Krista is a proud Newfoundlander who made Toronto her home two years ago when she excitedly joined the Encore Canada team.  Her previous experience includes teaching in South Korea, Station Chairman for the American Red Cross in Germany, Event Manager for the U.S. Air Force in Europe and Corporate Events Manager for a Fortune 100 company in California.  When Krista returned to Canada, she joined Fairmont Hotels & Resorts in Group Sales and following this was the Director of Sales with Destination St. John’s.

Some of Krista’s current industry involvement includes serving on PCMA Canada East Chapter’s Board of Directors as President-elect, serving on the MMBC Board of Directors, serving on the CSAE Trillium Council, chairing the CSAE Pan-Canadian Awards program, serving on the CanSPEP Partner Advisory Council and being an active member of MPI’s Toronto Chapter.  In 2015, Krista was inducted into M&IT’s Hall of Fame as Industry Mentor.

Kathy Tavares
Senior Sales Executive
Sheraton Centre Toronto Hotel

Kathy has worked in the hospitality and events industry for the last 20 years. This year was her 11th year anniversary with Marriott International which before was with Starwood Hotels & Resorts at the Sheraton Centre Toronto Hotel. Through these years her role required her to mainly work with large conferences primarily Canadian and US Associations Conferences.

Her passion is working with events, volunteering, education and being a true partner to her clients. Currently volunteering as the Director of Education & Events for PCMA Canada East Chapter as well as serving on the board. She enjoys change while continues to work hard to stay on top of all new trends where she can better service both the employees at the hotel and her clients encouraging them to create new ideas in order to deliver more value to the event.

Andrew Tyne, CMP
Event Manager
Halifax Convention Centre

Andrew is an event professional, musician and recovering AV nerd who loves to help people and organizations mindfully leverage technology and productivity innovations to work smarter and happier. Andrew works as an Event Manager at the Halifax Convention Centre and received his CMP designation in 2014. Andrew is also passionate about Emergency Management and volunteers with St John Ambulance and The Canadian Red Cross.

Chantal Montpetit, CMP, CMM
Meetings, Entrepreneurs’ Organization (EO)

Chantal has been working for Entrepreneurs’ Organization (EO) for the last 16 months as their Meetings Director, previously with the Canadian Construction Association for several years. She graduated with her diploma from the ITHQ Hotel Management School in Montreal and a certificate in industrial relations and over the years achieve her CMP and CMM.  She has lived and traveled in several parts of the country and held different positions in major hotel chains like Fairmont, Starwood and privately owned hotels as well as serving as Director of Catering on Parliament Hill.  She has accumulated more than 25 years in the hospitality and meeting planning industries. Having planned events for small VIP groups to much larger conventions, in the US, Caribbean, Mexico, Panama as well as coast to coast in Canada, Chantal brings many different experiences and a high level of expertise to the table.  Her last experience of their Hybrid conference with more than 8000 people connecting virtually from 61 country and 45 live attendees in Atlanta, has thought her that nothing is impossible and we can all adapt to the new world we are in.



PCMA Canada East Chapter
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