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PCMA Business School at IMEX in Frankfurt

May 14, 2018 @ 1:30 pm5:30 pm UTC+3


Strategic Innovation: Disrupting the Events Industry with New Business Models

Any significant, sustainable innovation has resulted from vanguard organizations adapting their management model, business model, or a combination of both. In this workshop, explore how companies, particularly in Europe, have successfully challenged and disrupted their own strategy; capturing a large portion of the industry value as a result. Participants will then be introduced to a framework and method for innovating their own business model – delivering tools and strategy that may be implemented immediately.

At the conclusion of this workshop attendees will be able to:

  • Identify at least one aspect of your business model that is ready for reinvention
  • Explore multiple alternatives to that aspect and facilitate a productive, challenging conversation with your colleagues
  • Practice the methodology of strategic innovation in a safe environment

Sought for his expertise on the future of business strategy, Adam leverages his research on the work and leadership models of Generation Y, enabling him to teach companies how they may innovate and prepare for major paradigm shifts ahead. Adam provides a practical approach to unleashing personal and team creativity, improving both strategic and management innovation.

With work history that spans from the Abu Dhabi National Oil Company, the BBC, De Beers, Disney, Pixar, Tesco and Zurich, Adam is now the Executive Director of Thought Leadership for London Business School’s Executive Education.

Adam holds degrees from London Business School, UCLA and Yale, and is a dual British-American citizen.

The PCMA Business School is built around offering business event professionals an opportunity to experience MBA-level curriculum presented by top faculty from leading universities. It offers credit-awarding sessions at PCMA events as well as select industry conferences.


May 14, 2018
1:30 pm– 5:30 pm
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KAP Europa, Messe Frankfurt, Meridian 2
Ludwig-Erhard-Anlage 1
Frankfurt am Main, 60327 Germany
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