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PCMA Asia Pacific Community Connect: Adapting your Sales and Marketing Approach due to COVID19

December 1, 2020 @ 11:00 am12:15 pm SMT

PCMA Asia Pacific Community Connect: Health and Safety Protocols

For a limited time only, PCMA Asia Pacific Community Connect webinars will be open also to non-members in the Asia Pacific region.

Join us for a discussion around how COVID19 has changed the way organizations sell in the face of new customer behaviours and challenging economic times. What are some unique challenges that are being faced by sales and marketing professionals? And what ideas and solutions are worth exploring? Participants are encouraged to come with questions to discuss and share experiences for the benefit of the group.

Open to ALL.

Limited to 30 participants.

 ** Disclaimer: The thoughts and views expressed during this session are those of the individuals and do not represent the organizations they are affiliated with. 

Session Host:

Vivien Koh

Digital Sales and Marketing Transformation, Educator, Consultant, Business practitioner, ex-Google

Vivien Koh’s passion in transforming lives and businesses in the digital age has led her to start VK Transformation, a digital branding, sales & marketing management consulting firm specializing in business transformation and data analytics. She has at least 20 years proven track record in sales & marketing leadership experience in Asia Pacific across multiple organizations such as Google, Oracle, EMC, Symantec, Ricoh and Dell.

Vivien has helped a spectrum of B2B & B2C clients from telecom, wholesale, retail, professional services, automobile, retail, technology, medical devices, global play & entertainment, geo-location etc. (start-ups, SMEs and large enterprises) to accelerate their brand, sales & marketing transformation. Some of the projects involve:

  • Business model innovation
  • Build a digital brand presence
  • Direct to consumer
  • Direct to business
  • Customer acquisition and improve customer lifetime value in the digital age
  • Digital high impact sales
  • Market expansion through digital platforms
  • leading a high-performance sales team

She brings a unique combination of training/coaching, consulting, design and technology to her clients across industries and various stages of their lifecycle.

Vivien holds an MBA from Macquarie Graduate School of Management and Bachelor degree in Economics from University of Western Australia. Her passion is sharing her experiences & insights through events, keynote speeches and teaching at Singapore Management University (Design of Business, Leading a High-Performance Sales Team and Design Thinking & Innovation Program). Most recently, she was nominated for Entrepreneur of the Year for Women in IT Awards 2019.


December 1, 2020
11:00 am– 12:15 pm
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