In the competitive world of events, standing out and gaining the attention of your audience is increasingly difficult. Today, loyalty is fleeting unless you have a highly engaged audience. Are your events delivering truly engaging experiences or are you at risk of losing relevance and loyalty? This highly interactive session will explore case studies from PCMA and its members highlighting the impact engagement has on loyalty and your brand.
After This Session You’ll Be Able To:
- Describe the key pillars that fuel engaging event experiences
- Evaluate and enhance your event to increase engagement
- Take steps to effectively measure engagement
The presenters of this session will be Claire Smith, the PCMA Chair of Board of Directors 2018-19, and Vice President of Sales & Marketing at Vancouver Convention Centre, and Rosa Garriga Mora, a Meeting Architect with Kenes Group.
Moderated by Mathias Posch, President of IAPCO